Influences, cont. 3. Behavior Factor Habit – is a behavior that is repeated so often that it become automatic PERSONAL HEALTH –Nail biting –Skin Care –Thumb sucking –Loud music
Decibel Levels (dB) 0Faintest sound discernible by humans 20/50 Wilderness, whispering, rainfall 60 Normal Conversation 85Traffic noise, Cutoff for safe noise level. 90 Lawn mower, personal stereo system 100 Chain saw, power tools 110 Rock concert 125 Some voice amplifying toys 140 Gunshot, jet engine (does damage) 180 Rocket pad at launch Hearing lose due to noise levels: 14.9% of children in the US
Advertising MethodMessageExample Scientific studies Scientific tests prove the product is effective “ Tests prove that Brand X works” Bandwagon approach Everyone is using the product. You should, too “Don’t be left behind” Testimonial The product is effective because people recommend it “The Medicine recommended by doctors” Comparison to other products The product is more effective “Brand X now has 20% more painkillers than Y” Emotional appeal The product is safest for you and your family “Choose Brand X – your family’s health depends on it” Price appeal The product gives you more for your money “Brand X – the most for the least”
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