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EYSC 2.0 Taking it to the Next Level Presented To: EYSC Executive Team Presented by: Daniel G. Mikael March 12, 2015.

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Presentation on theme: "EYSC 2.0 Taking it to the Next Level Presented To: EYSC Executive Team Presented by: Daniel G. Mikael March 12, 2015."— Presentation transcript:

1 EYSC 2.0 Taking it to the Next Level Presented To: EYSC Executive Team Presented by: Daniel G. Mikael March 12, 2015

2 Organizational Timeline February 14, 2011 – Launching of EYSC Facebook Group June 18, 2011 – EYSC formally formed as an organization September 1, 2011 – EYSC “Our Vision for Swift Victory” published February 25, 2012 – EYC-EYSC Merger May 25-27, 2012 – “Eritrean Youth Conference” in Washington, DC February 2, 2013 – EYSC Radio Launched Aug 30 – Sep 1, 2013 – “Bologna 2013” Conference, Bologna Forum formed November 6, 2013 – “EMDHR –EYSC” Memorandum of Understanding Aug 29 – Sept 1, 2014 – “Bologna 2014” Conference, Bologna Forum expanded

3 Current Political Environment Post “Arab Spring World” Rise of Political and Ethnic Extremism in the World Rise of Sectarian Politics in Eritrean Diaspora More Fragmented, Weaker Opposition Stronger PFDJ, Giving Slight Signs of Reform Harsh Economic Conditions in Eritrea “Ethiopian Solutions” for Eritrea

4 What is the Solution Then? A Viable Alternative to PFDJ One that Safeguards Eritrean Unity and Territorial Integrity A Movement Based on Nationalism and Pride Commitment to Effective Non-Violent Means Commitment to “Eritreans Solutions to Eritrean Problems”

5 Where Does EYSC Fit? A Voice of the “New Generation” A Voice of Democracy and Inclusiveness Vanguard of “Eritrean Solutions” Creative Mobilization Campaigns Catalyst of Change from Inside Coordinator of the “Alternative to PFDJ” Camp

6 What’s Missing? Differentiation from the Rest Public Engagement Membership in Action

7 How Do We Get There? Product Process People

8 How Do We Get There? Product Process People Unique Idea Recruitment to Action People Who Can Influence People

9 Assets

10 Improving Our Process Process Recruitment to Action

11 Improving Our Process

12 Beyond the City of Bologna

13 Action List to Improve Process Board position for “Director of Communication” Formally structure EYSC-West Coast, EYSC-East Coast, EYSC-Europe Tighten friendship among EYSC, EMC, EMDHR, EPDP, Medrek, Cidrie 2 Days, 2 Weeks, 2 Months Plan - Contact New Members within 2 Days - Give them Something to Do within 2 Weeks - Follow Up to Make Sure Everything is Ok Within 2 Months

14 Improving Our “Product” Our “Product” is Our Vision Our Goal is to “Sell” it to prospects We Must Choose Our Audience Unique Selling Points (USPs) –Eritrean Solutions –Non-Violent Means –Nationalism –Reconciliation

15 Action List to Improving Our “Product” Publish a Shorter-Version of Our Vision Write Articles, Editorial, Interviews on Non-Violent Means and Actionable Task List for the Public Bring Back the Glory of the ELF/EPLF on Anniversary Occasions Turn “Eritrea 20/20” into a Project of “Mass Vision” and ask for Contributions

16 Improving Our “People” We Want to Attract People Who Share the Same Vision People Who Can Bring their Own Ideas Without Compromising the Vision Independent Thinkers! Let the Process Work for Us

17 Action List for Improving Our “People” Goal to Recruit 30 New Members in 30 Days Board Position for “Membership Director” Recruit 10 Writers (5 Tigrina, 5 English) Collect $10/mth Membership Fee Encourage Members to Form “Mahber 7” Teams

18 Yes, We Can Do This! A Voice of the “New Generation” A Voice of Democracy and Inclusiveness Vanguard of “Eritrean Solutions” Creative Mobilization Campaigns Catalyst of Change from Inside Coordinator of the “Alternative to PFDJ” Camp

19 Follow Up Other Ideas? EYSC Board Update EYSC Members Update Bologna Forum Update


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