1. Why do people share (infographics)? Richard Darlington IPPR Head of News @RDarlo #WonkComms

3. Marketing Professor at Warton School at the University of Pennsylvania

4. just 7% of ‘word of mouth’ is online psychology, not technology is what matters

5. it’s the message, not the messenger, that matters

6. The ‘framework’ (not formula) for sharing 1.Social currency 2.Triggers 3.Emotions 4.Public 5.Practical value 6.Stories

7. 1) Social Currency ‘Knowing about cool things’ ‘Leverage game mechanics’ (AirMiles, Twitter followers, petition signatures) “Find our inner remarkability and make people feel like insiders”

8. Will it blend? (Blendtec) https://www.youtube.com/watch?v=qg1ckCkm8YI&index=2&list=PL5B2372870FCE5A72 (1 min 37 secs – 17million views)

9. Prof Martyn Poliakoff Nottingham University (chemistry) https://www.youtube.com/watch?v=OLUyeCC- 2Kohttps://www.youtube.com/watch?v=OLUyeCC- 2Ko (6mins – 475k views)

10. 2) Triggers Peanut butter & ? Rum & ? Cats & ? Philadelphia cheesesteak

11. top of mind leads to tip of tongue

12. 3) Emotion When we care, we share But not when we’re sad or content But when we’re aroused (angered, amused, excited)

13. Google: Parisian Love (search on) https://www.youtube.com/watch?v=nnsSUqgkD wU (50 seconds)

14. 4) Public We can’t imitate something we can’t see

15. 5) Practical value News you can use Top tips Social Currency is about the giver, but Practical Value is about the receiver

16. 6) Stories

17. Never say no to Panda (cheese) https://www.youtube.com/watch?v=jzGv7nWW kDw (4 mins)

18. Congratulations, you’re now Head of the Television Department http://www.youtube.com/watch?v=5dmnkS0e7uohttp://www.youtube.com/watch?v=5dmnkS0e7uo 2mims @RDarlo #WonkComms

19. Infographic: single point

20. Infographic: summary

21. Infographics: linier narrative @RDarlo #WonkComms

22. Infographics: non-linier narrative

23. Infographic: relative sizes http://www.carbonmap.org/#intro

24. Interactive data apps

25. Back to sharing

26. Timing & hashtags @RDarlo #WonkComms

27. Reinforcing evidence @RDarlo #WonkComms

28. Emotional + Rational = share @RDarlo #WonkComms

29. Real time social media marketing The right number + Displayed in the right way + Deployed at the right time = Real time social media marketing

31. Why do people share (infographics)? Richard Darlington IPPR Head of News @RDarlo #WonkComms