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NIKE Emma Špoljar, 3.b. What is it? A major publicly traded sportswear and equipment supplier based in the United States. Beaverton, Oregon-part of the.

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Presentation on theme: "NIKE Emma Špoljar, 3.b. What is it? A major publicly traded sportswear and equipment supplier based in the United States. Beaverton, Oregon-part of the."— Presentation transcript:

1 NIKE Emma Špoljar, 3.b

2 What is it? A major publicly traded sportswear and equipment supplier based in the United States. Beaverton, Oregon-part of the Portland metropolitan area. The world’s leading supplier pf athletic shoes, a major manufacturer of sports equipment

3 When and where did it all start? January 25, 1964 as Blue Ribbon Sports Bill Bowerman, Philip Knight 1966-first retail store, Pico Boulevard in Santa Monica, California ‘’Just do it’’, the Swoosh logo  1971, Carolyn Davidson Nike, in 1978

4 Products Nike Golf, Nike Pro, Nike+, Air Jordan, Nike skateboarding and subsidiaries including Cole Haan, Hurley International, Umbro and Converse Shoes, jerseys, shorts… for a wide range of sports; track&field, baseball, basketball, tennis etc. Youth culture-urban fashion clothing

5 Problems  human right concerns critical coverage of the poor working conditions, exploitation of cheap overseas labor employed  Naomi Klein: ‘’No logo’’, Michael Moore’s documentaires Child labor Tried to stop/reduce it, companies in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used…

6 More problems-negative impact to the environment -Consistently growing textile industry! -New England-based environmental organisation Clean Air-Cool Planet -Reuse-A-Shoe (1993, Nike’s longest- running programme that benefits both the environment and the community)

7 Viri: ?http://www.nike.com/nikeos/p/nike/en_US/ 1.jpghttp://www.duckandrun.co.uk/products/10_ 1.jpg


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