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Silencio 650 Sales Kit Victoria Wang Global MKTG Dept. 2011 May.

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Presentation on theme: "Silencio 650 Sales Kit Victoria Wang Global MKTG Dept. 2011 May."— Presentation transcript:

1 Silencio 650 Sales Kit Victoria Wang Global MKTG Dept. 2011 May

2 1.Introduction 2.Cooler Master Cases 3.Positioning 4.Key Features 5.Specifications 6.Silencio Series 7.Competitor Analysis 8.Summary – Selling Points 9.Appendix Agenda

3 Silencio 650 is an extremely silent mid-tower based on an elegant and classy design. Pure understatement: despite its simplistic design elements and flat diamond cut aluminum front door, and focus on low noise operation, the Silencio 650 supports the latest and greatest hardware. It features 2 super speed USB 3.0 ports, a fan controller, a revolutionary DualBoot HDD switch and supports top of the line CPUs and Graphics cards. Thanks to noise absorbing foam mats covering the insides, and specially designed air vents, the Silencio 650 is able to keep noise to a minimum while and maintaining low system temperatures. Introduction

4 Cooler Master Cases COSMOSHAFSilencioCM StormCM 690CenturionElite Ultra high-endHigh performanceSilenceGaming Style & Performance Professional, Office Mainstream

5 Positioning FlagshipCOSMOS II HAF X Silencio 650 Trooper HAF 932 High-End (For Enthusiasts / Gamers) HAF XM Silencio 550 Enforcer HAF 922 CM690 II series Mainstream Centurion series Silencio 450 Elite series HAF 912 Entry Level

6 The diamond cut aluminum front door and sleek lines present elegance and simplistic of this ultra silent case Simplistic Design

7 Simple & Elegant Diamond cut aluminum front doorI/O panel and top fan exhaust can be sealed with sliding covers to reduce noise and keep dust out Stylish rubber stands High Precision “Diamond Cut”

8 Absolutely silent and cool The perfect combination of performance and silence with a fan controller, sound- absorbing interior, and airflow optimized design.

9 Built for Silence Sound-absorbing foam mats at the top Sound-absorbing foam mats on side panels Top exhaust sliding cover Sound proof aluminum Door

10 Airflow Diagram *Silencio 650 supports up to 6 fans for much improved airflow! Default Configuration: 2x120mm Front Intake 1x120mm Rear Exhaust Maximum Configuration: 2x120mm Front Intake (or 1x140mm) 1x120mm Bottom Intake 1x120mm HDD cage 1x120mm Rear Exhaust 1x120mm Top Exhaust (or 1x140mm)

11 Innovative and Expandable A revolutionary Dual HDD boot switch and fan controller simplify the operation of your computer. Front IO USB 3.0 ports for super speed data transfer and mobile device charging (1A) Seven HDD bays, one X-Dock, and 7+1 PCI expansion slots provide great expandability. And thanks to it’s roomy interior it supports all High End VGAs on the market.

12 Easy Maintenance Dust filter at top front door can be opened from either side Hot-Swap 3.5”/2.5” X-Dock Convenient PSU slide-out dust filter & Extra large bottom vent Tool-Free ODD bays

13 DualBoot HDD Switch *The Revolutionary DualBoot HDD Switch to conveniently switch between two Operating Systems (ex. Windows and Mac) Stylish Desktop Windows Media Center Creativity Apps Games

14 Fan Controller & USB 3.0 Support USB 3.0 super speed port *10x faster data transfer 2x faster smartphone / tablet charging Fan Controller *Switch between 700 RPM or 1200 RPM Silent mode to watch movies Normal mode to play games Reset SD card reader 700 RPM1200 RPM Word processingPlay gamesWatch movies

15 Great Expandability 7+1 expansion slots for 3-Way SLI/CF Dual USB 3.0 Super Speed ports One Hot-Swap 3.5”/2.5” X-Dock Compatible with large high-end PSU’s Large rubber grommets for improved cable management *Supports all graphics cards on the market, including HD 7990 and GTX690 when removing the upper HDD cage *Supports up to HD 7870 and GTX580 with both HDD cages installed. 268.0mm/10.5” 434.0mm/17.1” Seven 3.5” drive bays (Two 2.5” SSD brackets included)

16 Specifications Available ColorFull Midnight Black MaterialsAluminum Alloy, Polymer, Steel Dimensions (W x H x D)207 x 479 x 525.6mm / 8.1 x 18.8 x 20.7 inch Net Weight13.0 kg / 28.6 lb M/B TypeMicro-ATX, ATX 5.25" Drive Bays3 (w/o the use of exposed 3.5" drive bay) 3.5" Drive Bays7 (hidden) + 1 (for X-Dock bay) 2.5" Drive Bays2 (hidden) +1 (for X-Dock bay) I/O Panel USB 3.0 x 2 (int.), USB 2.0 x 2, Mic x 1, Audio x 1 (supports AC97/HD Audio), SD card reader x 1 Expansion Slots7+1 Cooling System Front: 120mm fan x 2, 1200 RPM, 17 dBA / 140mm fan x 1 (optional) Top: 120mm or 140mm fan x 1 (optional) Rear: 120mm fan x 1, 1200 RPM, 17 dBA Bottom: 120mm fan x 1 (optional) HDD cage: 120mm fan x 1 (optional, on removable HDD cage) Power Supply TypeStandard ATX PS2 / EPS 12V Maximum Compatibility VGA card length : 268 mm / 10.5” (with both HDD cages) 434 mm / 17.1” (without top HDD cage) *supports up to HD 7990 (292.1 mm / 11.5”) & GTX 690 ( 279.4 mm / 11”) CPU cooler height: 168.0 mm / 6.6 inch *supports up to TPC 812

17 Silencio Series ModelSilencio 650Silencio 550Silencio 450 Outer Design Case / Motherboard TypeMid Tower / Micro-ATX and ATX Dimensions (W x H x D)207 x 479 x 525.6mm / 8.1" x 18.8" x 20.7"210 x 451.5 x 505mm / 8.2" x 17.8" x 19.8"194 x 451.4 x 494.7mm / 7.6" x 17.8" x 19.5" MaterialAluminum Alloy, Polymer, SteelSteel body, Plastic front bezel with mirror-finishSteel body, Plastic front bezel I/O Panel USB 3.0 x 2 (int.), USB 2.0 x 2, Mic x 1, Audio x 1 (supports AC97/HD Audio), SD card reader x 1 USB 3.0 x 1, USB 2.0 x 1, Mic x 1, Audio x 1, SD card reader x 1 Maximum VGA length (w/o HDD cage)434mm / 17.1"427mm / 16.8"422mm / 16.6" Removable HDD cageYes Front doorYes x Sound-absorbing foamYes 5.25" Drive Bays333 (exposed) 3.5" Drive Bays7 (hidden) +1 (for X-Dock bay)7 (hidden)1 (exposed), 5 (hidden) 2.5" Drive Bays 2 (hidden) +1 (for X-Dock bay)2 (hidden)1 (hidden) X-Dock Slots11x DualBoot HDD SwitchYesxx Expansion Slots7+177 Maximum supported Fans632 Fan System Front: 120mm fan x 2, Top: 120mm or 140mm fan x 1, Rear: 120mm fan x 1, HDD: 120mm fan x 1 (optional), Bottom: 120mm fan x 1 (optional) Front: 120mm fan x 2 (1 is optional) Rear: 120mm fan x 1 Front: 120mm fan x 1 Rear: 120mm x 1 Fan ControllerYesxx

18 Competitor Analysis Model Cooler MasterCorsairFractalNZXTAntec Silencio 650550DR3H2P183 V3 Photo TypeMid Tower Dimensions (W x H x D) 207 x 479 x 525.6mm221 x 495.3 x 530.8mm207.4 x 442 x 521.2mm215 x 466 x 520mm205 x 514 x 507mm (8.1" x 18.8" x 20.7")(8.7" x 19.5" x 20.9")(8.2" x 17.4" x 20.5")(8.5" x 18.3" x 20.5")(8.1" x 20.2" x 19.9") Motherboard SupportMicro-ATX, ATX Mini-ITX, Micro-ATX, ATXMicro-ATX, ATXMini-ITX, Micro-ATX, ATX Maximum VGA length434mm / 17.1"452mm / 17.8"290mm / 11.4"310mm / 12.2"330mm / 13.0" Fan ControllerYesx xx Dual Boot HDD ControlYesxxxx Front Panel USB 3.022111 Front Panel USB 2.02x232 Front Panel Card readerYesxxxx 5.25" Drive Bays34234 3.5" Drive Bays7 + 1 (X-Dock)6887 Hot Swap X-Dock1xx1x Expansion Slots7+18778 Installed Fans Front: 120mm fan x 2, Rear: 120mm fan x 1 Front: 120mm fan x 1, Rear: 120mm fan x 1 Front: 120mm fan x 2, Rear: 120mm fan x 1 Top: 120mm fan x 1, Rear: 120mm fan x 1

19 Summary – Selling Points Simple & Elegant Silent & Cool Innovative & Expandable Diamond cut high precision aluminum parts Simplistic shape and design elements Midnight black case coating Aluminum reinforced front door to block noise Sliding cover seals the top fan to block noise Sound-absorbing mats Supports up to 6 fans for excellent airflow Vents on front panel, top, bottom, and rear Easy access dust filters Revolutionary DualBoot HDD Switch Built-in Fan Controller (700~1200 RPM) Built-in Card Reader Dual hinge front door, opens to either side Features a Hot-Swap X-Dock Bay Supports up to 8 HDDs 3-way SLI™ and CrossFireX™ Support Supports ALL graphics cards on the market (with the upper HDD cage removed)

20 Appendix

21 Logistic Information Part Number: RC-650-KKN1 EAN Code: 4719512037713 UPC Code: 884102017216 Carton Size (L x W x H): 547 x 269 x 616mm / 21.5 x 10.6 x 24.2 inch Pallet Size (L x W x H): 1140 x 1140 x 2117mm / 44.8 x 44.8 x 83.3 inch Containerw/ palletCnt/palletw/o pallet 20’ 26026288 40’ 52026604 40’ HQ 56028704

22 Package Design

23 AD Design Concept 1: GalaxyConcept 2: Black Leopard

24 Banner Design 950 x 430 728 x 90 980 x 335 468 x 60120 x 600

25 Count-Down Page

26 Microsite

27 The End

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