USDA Reports… Since new federal nutrition standards began rolling out in 2012, fewer students are buying school lunches, even though enrollment is going up. 2011 31.8 M meals/day 2013 30.7 M meals/day Largest decrease is in paid meals category. Source: fns.usda.gov
What is most important to you? Eliminate childhood obesity? Get everyone to eat healthy? Change eating habits of children? Get parents (adults) off my back? Get my students to eat a healthy meal at school?
Who is your customer? Students! Politicians? USDA? Teachers? Nurses? Parents?
Life Lesson #2 What tastes good? Broccoli or chips? Kale or brownies? What does NOT taste good? 4 out of 10 shoppers believe that healthy foods do not taste good. The numbers are worse for fast food aficionados. Compared to young children, adults are more tolerant of bitter and sour flavors
Can you offer this menu? Pizza Hamburgers/Cheeseburgers Chicken Sandwich Hot Dog Tacos Burritos Spaghetti Chicken Nuggets Turkey Sandwich Chicken Salad Mac & Cheese Teriyaki/Orange Chicken Chips/French Fries Sweets Will kids like it? Can it taste good? Will it offer variety? Is it healthy? If you offer this, will they come to eat it?
Putting It Into Practice Theory is splendid but until put into practice, it is valueless. -James Cash Penney
Life Lesson #4 Stop telling them “It’s good for you!”
Life Lesson #4 Just a few things that are “good for you”… Butter Mayonnaise Coffee Moderate drinking Vitamins Exercise Sleep Laughing Meditation Being scared Failure Relax!
I wanted to change the world… When I was young, I wanted to change the world. I found it was difficult to change the world, so I tried to change my nation. When I found I couldn't change the nation, I began to focus on my town. I couldn't change the town and as I got older, I tried to change my family. Now, as I am old, I realize the only thing I can change is myself, and suddenly I realize that if long ago I had changed myself, I could have made an impact on my family. My family and I could have made an impact on our town. Their impact could have changed the nation and I could indeed have changed the world. -Unknown Monk 1100 A.D.
"Even miracles take a little time.” ~ Fairy Godmother to Cinderella