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Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns May 2014 Conor Twyford PSA Campaign Organiser.

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Presentation on theme: "Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns May 2014 Conor Twyford PSA Campaign Organiser."— Presentation transcript:

1 Election Campaign 2014: What the PSA UMR Survey told us about our members and their concerns May 2014 Conor Twyford PSA Campaign Organiser

2 Background information Main purpose – to test members’ issues of concern, enrolment status, voting patterns and social media use 1,000 PSA members completed the survey by email during 1 st week of March Comparable with UMR’s NZ-wide fortnightly Omnibus survey

3 1. What are our members concerned about?

4 What is the biggest single issue facing NZ?

5 What should the PSA campaign on?

6 2. Enrolment and voting … or, the world is run by those who turn up

7 Are you enrolled to vote? In the 2008 election, only 81% of young Kiwis were registered to vote – the number of unenrolled (19% or 78,000) was nearly as many as all the other age groups combined. In the 2011 election, only 77% of New Zealanders aged 18 to 24 were enrolled by the Friday before polls closed. %YesNoUnsure PSA 18-398866 PSA all9137 NZ 18-2477 NZ generally94 Source: UMR, Statistics NZ

8 Young people and non-voting Non-voting by age (in %) Non-voting by age (%) In New Zealand elections since 1987, 25 – 40% of eligible voters under the age of 25 have not voted. In 2011, 42 percent of people aged 18–24 years DID NOT VOTE Source: http://thepulse.org.nz/me/my-rights/political/voting-habit/

9 Did you vote in the 2011 general election or were you unable to for some reason? %YesNoUnsure PSA 18-3980164 PSA all8892 NZ 18-245842 NZ generally6931 More non-voters in younger age group There are more non-voters aged 18–24 years than in the older age groups. Only 5.2 percent of people aged 65 or over did not vote in the last general election, compared with 42 percent of people aged 18–24. Source: UMR, Statistics NZ

10 3. Group discussion: Why do people not vote?

11 Main reasons you didn’t vote? Source: UMR, Statistics NZ PSA 18-39PSA allNZ all Can’t remember/unsure 87 Couldn’t be bothered1016 28 (includes forgot) Didn’t enrol/can’t vote 1612 Busy1011 2.4 (includes sick) Forgot45 Overseas/away121610 Health issues812 Arrived in NZ recently 191215 Couldn’t get to booth214.4

12 Young people say… “I don’t think my vote will make a difference”: All politicians are the same; my vote won’t change anything. “I’m in the dark”: I don’t understand the political system and I don’t know enough about the candidates. “It’s not on my wavelength”: Politics is nasty and boring; I’m just not interested. “Voting doesn’t matter to me or to anyone else”: There are no benefits in voting; I don’t feel I have a duty to vote. Source: Electoral Commission

13 4. Other useful stuff

14 How did you party vote in 2011? PSA 18-39PSA allNZ all National272247.3 Labour445427.5 Green201611 NZF236.6 Maori Party321.4 Conservatives222.65 Other113

15 How do you intend to cast your party vote in 2014? PSA 18-39PSA all National2322 Labour4753 Green2217 NZF34 Maori Party21 Mana Party01 Conservatives11 Other11 For a look at how the polls vary across ages, see: http://find.ipsos.co.nz/Fairfax-Ipsos/14.02/Poll14.02.15/index.html http://find.ipsos.co.nz/Fairfax-Ipsos/14.02/Poll14.02.15/index.html

16 PSA members’ election activity Activity2011 (actually did) 2014 (willing to) Attend stop work16% Attend workplace meeting51.5% Attend public meeting20%27.7% Attend a CTU forum2.3%6% Hand out leaflets at work11%22% Share campaign materials online8.7%14.5% Put up posters at work13.7%25.3% Participate in a digital campaign32.9% None of the above47%20.6%

17 Social media use is BIG Members aged 18-39 are much more active on social media Facebook – 81% (cf 57% of all members) YouTube – 44% (cf 25%) Instagram – 14%(cf 6%) Twitter – 10%(cf 4%) We also know: 32% of younger members rely solely on their mobile (i.e., have no landline) compared to 19% of members overall 84% browse the internet/check their emails on their mobile compared to 57% of members overall

18 Conclusions Members are concerned about survival – pay, wages, cost of living Overall PSA members tend to be enrolled and to vote – but what about our friends and contacts? There is a lot of potential to mobilise our members – especially around a digital campaign, and especially younger members How can we help Get Out the Vote?


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