Presentation on theme: "CONSUMER BEHAVIOR Desideria Cempaka WM, M. A. Lecturer Desideria Cempaka WM. M. A Bachelor: University of Atma Jaya Master: Colorado State University,"— Presentation transcript:
Lecturer Desideria Cempaka WM. M. A Bachelor: University of Atma Jaya Master: Colorado State University, USA Expertise: – Marketing PR – Youth – Digital Media
Professional Experience Researcher in Save the Children Yogyakarta Public Relations at PT Excelcomindo Pratama Project officer at Stichting Help for Jogja International Broadcaster Voice of America, Washington DC Current: Vice Dean III (Students, Alumni, Promotion, and Cooperation) Editor in Chief (Indonesia Travel Signature)
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CONSUMER BEHAVIOR Consumer behavior will study the consumer’s complex behavior from choosing, consuming, and disposing products and services. Consumer behavior will also see the impact of behavior with marketing strategy or with consumers themselves. Consumer behavior incorporates ideas from several sciences including psychology, economics, communication, anthropology, and sociology.
Standard of Competence Understand the knowledge Comprehend the way to observe the consumer behavior Conduct small research and report
Basic Competence BC 1. Students understand about the basic knowledge on consumer in the market place BC 2. Students able to develop their knowledge and ideas on consumer as collective and individual BC 3. Students able to comprehend the process of consumer decision making BC 4. Students can explain about consumer and subcultures
Main Material Consumer Behavior Marketing Impact on consumers Marketing ethics and public policy Consumer behavior as a field of study Perception Learning and Memory Motivation and Global Values The Self Personality and Psychographics
Main Material Attitude and Persuasion Decision Making Buying and Disposing Organizational and household decision making Groups and Social Media Behavior Social Class and Lifestyle Subculture Culture
Scoring System Students assignment 40%. Mid Semester exam 30%. Final Assignment 30%.