1. IE 251 TEAM PROJECT PRESENTATION Analyzing Combined Card of BJK December 2010, Prepared by Nihan UZUN, Elif Birce ERK, Ümmiye ÖZDEMİR, Gökhan DEMİRÖZER Ümmiye ÖZDEMİR, Gökhan DEMİRÖZER 1

2. CONTENTS Presentation of Beşiktaş JK Description of Data Description of Data Analysis of Income and Expense Analysis of Income and Expense Graphics of Informations Graphics of Informations Solution of Problem Solution of Problem References References 2

3. Besiktas Gymnastics Club First President: Mehmet Şamil Bey Date of Founding: 1903 First Championship: Gymnastic 1911 Date of Founding of Football Department: August 1911 First Championship in Football: 1919 Istanbul League of Turkish Training Union Colours: White - Black 3

4. Beşiktaş has 12 sport branches, Football is the most important branch which has 25%. 4

5. This year,Beşiktaş transferred famous and talented footballers.Because of their costs,the company has spent lots of money. 5

6. Name of FootballerSalaryAge Rüştü Reçber3.000.00037 Hakan Arıkan450.00028 Cenk Gönen600.00022 Matteo Ferrari5.000.00031 İbrahim Toraman700.00029 İbrahim Üzülmez700.00036 Erhan Güven300.00028 Thomas Zapotochny1.500.00030 İsmail Köybaşı575.00021 Rıdvan Şimşek360.00019 Ali Kucik250.00019 Michael Fink2.400.00028 Roberto Hilbert3.000.00026 Fabian Ernst5.000.00031 Jose Maria Gutierrez Hernandes 5.400.00034 Ricardo Quaresma Bernardo 7.000.00027 Brito Marco Aurelio2.200.00032 Ersan Gülüm350.00023 Yusuf Şimşek250.00035 Ekrem Dağ350.00030 Barbossa Tabata1.200.00030 Kemal Akbaba250.00022 Necip Uysal300.00019 Onur Bayramoğlu220.00020 Nihat Kahveci5.000.00031 Marcio Nobre4.600.00030 Deivson Da Silve450.00025 Filip Holosko1.600.00026 Fatih Tekke1.500.00033 Total:54505000 µ=1879482,759 Range:7000000-220000=6780000 Median:15th=700000 Quartile1=350000 Quartile3=3000000 Fs=Q3-Q1=2650000 Total:802 µ=27,65517 Range:37-19=18 Median:15th=28 Quartile1=23 Quartile3=31 Fs=Q3-Q1=8 Descriptive statistics of Salary Descriptive statistics of Age 6

7. Box and Whisker Plots Salary Age 7

8. In 2010 there is huge deficit between income and expense. In 2010 there is huge deficit between income and expense. Sales of one of the biggest source of income 8

9. Sales of combined cards in group of age in 15-25 are less than the others. The reason of increasing sales in 2009 is Championship in 2008 9

10. x9351577109218001644 P(x)0.170.220.150.190.27 ( 15-25 ) E(x)=∑ x.P(x)=(0.17)(935)+(0.22)(1577)+(0.15)(1092)+(0.19)(1800)+(0.27)(1644) =159+347+164+342+444 =1456 We estimate expected sales of combined cards in 2011 and see that it isn’t enough for earnings target. (25-35) x32302988327644404795 P(x)0.220.18 0.170.25 E(x)=∑ x.P(x)=(0.22)(3230)+(0.18)(2988)+(0.18)(3276)+(0.17)(4440)+(0.25)(4795) =711+538+590+755+1199 =3793 10

11. x28052905364037204521 P(x)0.160.230.220.210.18 (35-45) (45-65) E(x)=∑ x.P(x)=(0.16)(2805)+(0.23)(2905)+(0.22)(3640)+(0.21)(3720)+(0.18)(4521) =449+668+800+781+814 =3512 x14451660109220402740 P(x)0.210.190.230.170.20 E(x)=∑ x.P(x)=(0.21)(1445)+(0.19)(1660)+(0.23)(1092)+(0.17)(2040)+(0.20)(2740) =303+315+251+347+548 =1764 11

12. Supporter female(11%=3520) C(3%=106) C'(97%=3414) male(89%=28480) C(47%=13594) C'(53%=14886) C:coming with combined card C’:coming with normal ticket Analysis Profile of Supporter The table above shows that distributions for ONE match according to gender and type of ticket. 12

13. P(F/C P(F/C )= The probability that female supporter with combined ticket: = =0.0078 13

14. CONCLUSION Solution to increase sales of combined tickets; For 15-25 age of groups who are students we decide to decrease price of combined cards.We plan to arrange a special sales campaign for them and they can buy combined cards with 10% discount. A person who buy combined cards for years regularly, discount is implemented. For 3 years = 10% For 4 years = 12% For 5 years = 15% When BJK supporters,who have combined card, shop at Kartal Yuvası,they can benefit from surprise discount. 14

15. We plan to product new accessories to pique female’s interest.Because women tend to shopping.At the same time except clothes, toys and stationery goods must be producted to increase income of Kartal Yuvası. Firstly we can better basic facilities to raise participation of supporter.For instance,we can provide more food and beverage on stands.Moreover number of toilets must be increased and these can be cleaner.So we can satisfy supporters especially females. 15

16. References www.bjk.com.tr www.haber1903.com www.forzabesiktas.com www.bahisci.com.tr 16

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