Presentation on theme: "10 Days of List Building Madness Every business needs an email list for interacting with customers and making special offers."— Presentation transcript:
10 Days of List Building Madness
Every business needs an list for interacting with customers and making special offers.
You can make money directly by selling products to your list. 10 REASONS YOU NEED AN LIST
Your list brings new prospects into your sales funnel. 10 REASONS YOU NEED AN LIST
You have direct communication with your target market. 10 REASONS YOU NEED AN LIST
10 Reasons You Need an List Your subscribers get to see your business's personal side. 10 REASONS YOU NEED AN LIST
Your subscribers gain access to content and offers that are only available to your list. 10 REASONS YOU NEED AN LIST
You can use your list to build a stronger relationship with your market. 10 REASONS YOU NEED AN LIST
A large and responsive list is an asset for your business. 10 REASONS YOU NEED AN LIST
You can get direct feedback from your customers. 10 REASONS YOU NEED AN LIST
You can get to know your customers better. 10 REASONS YOU NEED AN LIST
Your competition is probably doing marketing and they may not be doing it well. 10 REASONS YOU NEED AN LIST
DEFINE YOUR PURPOSE 1. Write one sentence defining the purpose of your list. 2. Put this on your Content Plan worksheet.
There are just ten simple steps to starting an list.
Define your purpose and long-term strategy. 10 STEPS TO SETTING UP YOUR LIST
Define your target market. 10 STEPS TO SETTING UP YOUR LIST
Create or purchase rights for the freebie you’ll use to get people to sign up. 10 STEPS TO SETTING UP YOUR LIST
Create a squeeze page for your opt-in form. 10 STEPS TO SETTING UP YOUR LIST
Create a 'thank you' page that thanks the subscriber and asks them to check for the confirmation STEPS TO SETTING UP YOUR LIST
Create a confirmation page where the subscriber can download their free gift. 10 STEPS TO SETTING UP YOUR LIST
Sign up for an autoresponder software program to manage your list and send messages. 10 STEPS TO SETTING UP YOUR LIST
Follow the autoresponder's set-up instructions and fill in necessary information. 10 STEPS TO SETTING UP YOUR LIST
Write a welcome with a link to the download page. 10 STEPS TO SETTING UP YOUR LIST
Test everything to make sure it works the way you expect it to. 10 STEPS TO SETTING UP YOUR LIST
Start Your Content Plan 1. Brainstorm a list of topics for the s you'll send to your list. Focus on informational s that help your subscribers with problems, questions, and issues they have. 2. Record these ideas on your Content Plan worksheet 3. Put topics into a logical order and write at least the first 3.
You need to clearly identify your audience so that you'll know what content to send them and what offers to make.
10 WAYS TO IDENTIFY YOUR AUDIENCE Basic Demographic Information.
Interests and Hobbies. What they do in their free time. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Perceptions and Opinions. How they see themselves and their world. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Values. What they value most in life. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Shopping Behavior. What they buy, how often, and how much they spend. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Groups and Associations. What groups they belong to. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Other Lists They Subscribe to. Other lists they're also subscribed to and marketers they follow. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Language Considerations. What tone of language they prefer. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Problems, Pains, and Fears. Problems that you can help them solve. 10 WAYS TO IDENTIFY YOUR AUDIENCE
Where They Spend Time. Websites, forums and social media sites where your target market spends time. 10 WAYS TO IDENTIFY YOUR AUDIENCE
You can discover this information by doing research or simply by asking your audience.
Target Market Profile 1. Research your target market and fill out all of the above information. 2. Identify at least 2 different segments of your market and create a profile of an individual in each segment that's a perfect fit for your list. 3. Record everything on your Target Market Profile worksheet.
The best practice in marketing is to offer a free gift as an enticement to join your list.
10 IDEAS FOR FREE GIFTS FOR YOUR LIST Free Reports. Short, instructional PDF files.
Free ECourse. A course in installments that teaches people how to do something. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Free Membership. Free access to a paid membership site. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Free Software. A free software program or app that your subscribers can use. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Access to a Webinar. Access to a paid or exclusive webinar. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Coupons or Discount Codes. Coupons or discounts for your goods or the goods of others. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Video Download. A video of an interview with an industry expert or big name. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Resource Guides. A downloadable resource guide that shows customers where to find more information. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
Free Service. Free service or consulting from you. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
PLR Content. Private label rights content that customers can use freely for whatever purpose they'd like. 10 IDEAS FOR FREE GIFTS FOR YOUR LIST
The key is that your free giveaway needs to be exclusive and valuable to your target market.
Research and Select Your Gift 1. Look at competitors in your niche, as well as lists outside your niche, and see what they're giving away. 2. Add to this list of ideas and decide which is best for you. 3. If you don’t already have something you can give away, create it now or buy some PLR to use so that you can get your list set up quickly.
The squeeze page has one sole purpose: to get visitors to sign up for your list.
10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE Compelling Headline. The headline should be attention grabbing and speak to your market's needs.
10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE Skimmable Content with Bullet Points. Text should be light and easy to skim.
Clear Call to Action. Calls to action should be interspersed throughout your page. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
No Distractions. There should be no links leading out or other distractions. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
Clean and Simple Design. Design should be simple and clean. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
Free Offer. Offer a free incentive for signing up for your list. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
Emphasize Value. The text should outline the benefits for the visitor. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
Consider Multimedia. Video or audio can also help to increase conversions. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
Review. Ask friends or colleagues to review your squeeze page before you go live. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
Split Test. Split test your squeeze page and make necessary changes. 10 TIPS FOR BUILDING A HIGH CONVERTING SQUEEZE PAGE
A squeeze page is a work in progress, so keep testing and making necessary changes.
Assignment Squeeze Page Summary 1. List the key benefits of being on your list and what people will be receiving from you in future s. 2. List the key benefits of your freebie and summarize how it will help your subscribers. 3. Make sure these benefits are clearly expressed on your squeeze page.
You need to send regular messages to your list offering informational content and promotions.
10 IDEAS FOR FOLLOW-UP S Promotions. Make offers for your products or affiliate products.
Offers from Partners. Send offers for the products of your JV partners. 10 IDEAS FOR FOLLOW-UP S
Freebies, Discounts, and Deals. Keep offering free giveaways and discounts to your list. 10 IDEAS FOR FOLLOW-UP S
Informational Content. Send informational content that your subscribers can use to solve their problems. 10 IDEAS FOR FOLLOW-UP S
Breaking News. End news in your industry that would be of interest to your subscribers. 10 IDEAS FOR FOLLOW-UP S
Multimedia Content. Videos and audio work well as list content. 10 IDEAS FOR FOLLOW-UP S
What's New. Whenever you have a new blog post or any change to your website, let your list know. 10 IDEAS FOR FOLLOW-UP S
Response to Feedback. Reply to questions or comments to your whole list. 10 IDEAS FOR FOLLOW-UP S
Surveys and Polls. Engage your list with surveys and polls. 10 IDEAS FOR FOLLOW-UP S
10 Ideas for Follow-up s Get Personal. Sometimes, give your list a personal story.
Mix up your content and offer a variety to see what your subscribers like best.
CONTENT IDEAS 1. For each of the above content types, brainstorm 3-5 topics or ideas for s 2. Add these ideas to your Content Plan from the earlier chapter.
You'll drive traffic from various sources to your squeeze page where visitors will sign up for your list.
10 PLACES TO FIND TRAFFIC TO BUILD YOUR LIST Blogs. Start a blog or several blogs and put your sign-up form on the sidebar.
10 Places to Find Traffic to Build Your List Content Syndication. Write articles and submit them to directories with a link back to your squeeze page.
10 Places to Find Traffic to Build Your List Guest Blogging. Publish guest blogs on popular blogs.
Produce Videos. Make videos and post them on your YouTube channel. 10 IDEAS FOR FOLLOW-UP S
Create Visuals. Create visual content such as infographics, memes, and images. 10 IDEAS FOR FOLLOW-UP S
Online Forums. Join online forums in your niche and help other members. 10 IDEAS FOR FOLLOW-UP S
10 Places to Find Traffic to Build Your List Social Media. Promote your list on social media sites.
10 Places to Find Traffic to Build Your List Paid Advertising. Pay for advertising through an ad network.
Partner and Cross Market. Start a joint venture and cross market to each other's lists. 10 IDEAS FOR FOLLOW-UP S
Offline Marketing. Tell people about your list offline. 10 IDEAS FOR FOLLOW-UP S
Monitor results carefully and focus your efforts on the best traffic source.
FINDING YOUR TARGET MARKET 1. Use your demographic information and research to identify a list of places to find your target market online and off. Use the Finding Your Target Market Worksheet to record your results. 2. For each potential traffic source, fill in the rest of the information on the worksheet – Time Commitment, Traffic Potential, and Priority. Pick 3 that you can start using immediately. 3. If relevant, set up accounts in those places (e.g., forums, social sites, etc.) 4. Mark your calendar for a block of time each day when you’ll visit these places and comment, interact, post, or do any other activity that will give your squeeze page visibility
There are a number of ways to profit directly from your list.
10 IDEAS FOR MONETIZING YOUR LIST Your Products. Sell your own products through your list.
Affiliate Products. Sell affiliate products through your list. 10 IDEAS FOR MONETIZING YOUR LIST
Reviews. Try out products and write reviews for your list. 10 IDEAS FOR MONETIZING YOUR LIST
Discounts and Coupons. Offer discounts and coupons to your list. 10 IDEAS FOR MONETIZING YOUR LIST
Upgrade offers. Give your list members a deal for upgrading a product they're already using. 10 IDEAS FOR MONETIZING YOUR LIST
JV Partner Coupons. Offer coupons for the products and services of your JV partners. 10 IDEAS FOR MONETIZING YOUR LIST
Membership Offers. Invite your list to join an exclusive membership site or get a deal on membership. 10 IDEAS FOR MONETIZING YOUR LIST
Consulting and Coaching. Offer consulting or coaching to your list. 10 IDEAS FOR MONETIZING YOUR LIST
Advertising. Sell portions of your list messages to advertisers. 10 IDEAS FOR MONETIZING YOUR LIST
10 Ideas for Monetizing Your List Solo Ads. Allow advertisers to place solo ads.
Create a prospects list and a buyers list. Once a prospect makes a purchase, move them to your buyers list.
Your Monetization Methods 1. Select at least 3 methods you will use for getting income from your list 2. Go back to your Content Plan and identify where you’ll use these methods in your follow-ups 3. Revise your Content Plan if necessary to make sure that your ‘monetization’ is consistent with the topics of your s.
marketing analytics tell you whether your efforts are succeeding or not.
10 MARKETING ANALYTICS TO WATCH Bounce Rate. The number of s bounced from inboxes.
Delivery Rate. How many s are delivered successfully. 10 MARKETING ANALYTICS TO WATCH
Open Rate. How many messages are being opened by your recipients. 10 MARKETING ANALYTICS TO WATCH
Click Through Rate. The rate at which your subscribers are clicking the links in your messages. 10 MARKETING ANALYTICS TO WATCH
Conversion Rate. How many subscribers are taking the desired action once they click through. 10 MARKETING ANALYTICS TO WATCH
List Growth Rate. The number of new subscribers minus unsubscribes. 10 MARKETING ANALYTICS TO WATCH
Depth of Visit. How many pages visitors to your site view and what they do on your site. 10 MARKETING ANALYTICS TO WATCH
Sharing and Forwarding. The rate at which your messages are being shared. 10 MARKETING ANALYTICS TO WATCH
Revenue Per . How much each is earning you. 10 MARKETING ANALYTICS TO WATCH
Unsubscribe Rate. The rate at which members are unsubscribing. 10 MARKETING ANALYTICS TO WATCH
List size isn't as important as the amount of engagement you receive from your list.
Track Your Metrics 1. For each metric, use the Statistics Tracking spreadsheet to record your current results, where you know them. 2. If you can only focus on a few metrics, look at your Open, Click-Through, and Conversion rates.
If your subscribers aren't responding, there are several potential reasons why.
10 REASONS YOUR LIST ISN'T RESPONDING Spam Folders. Your messages may be ending up in recipients' spam folders.
Subject Line. If your messages aren't being opened, this could mean your subject lines aren't appealing enough. 10 REASONS YOUR LIST ISN'T RESPONDING
Frequency Issues. You may be sending too many or too few messages. 10 REASONS YOUR LIST ISN'T RESPONDING
Bad Timing. You may be sending messages at the wrong time of day. 10 REASONS YOUR LIST ISN'T RESPONDING
Irrelevant Offers. Your offers may not appeal to your subscribers. 10 REASONS YOUR LIST ISN'T RESPONDING
Bad Content. Your message content may not be valuable enough to keep subscribers reading. 10 REASONS YOUR LIST ISN'T RESPONDING
Call to Action. Calls to action may be weak, badly worded, or wrongly placed. 10 REASONS YOUR LIST ISN'T RESPONDING
Message Length. Your messages may be too long. 10 REASONS YOUR LIST ISN'T RESPONDING
Over-Promoting. You may be sending too many promotional s and not enough that are purely informational. 10 REASONS YOUR LIST ISN'T RESPONDING
Image Problems. Your recipients may not be able to see your images. 10 REASONS YOUR LIST ISN'T RESPONDING
Ask for feedback from your subscribers from time to time.
Feedback 1. Write and schedule an requesting feedback from your customers. Use your Content Plan to record the questions you want to ask your subscribers regularly 2. After you’ve sent the feedback request once, send it again a couple days later to those people who didn’t open the first Revise your content plan based on the feedback you receive. You should also report the results to your list.