1 Introduction to Salesforce.com Chris AtwoodIntroduction to Salesforce.comFUJITSU EYES ONLY
2 2000 2011 ? Why isn’t all enterprise software like Amazon.com? In 1999, we asked a simple question: why isn’t all enterprise software like Amazon.com? I don’t install anything, I don’t upgrade anything, it scales. It was amazing. It was a killer app.But now, in 2011 we ask a different question: why isn’t all enterprise software like Facebook?It’s easy. It’s fun. It’s entertaining. It’s informational.We learn all these things about the people we care about.What if we could share and collaborate like this within our company? What if you knew about all of your employees, your customers or your systems as well as you new your friends and family on Facebook?
3 “The Facebook Imperative”: The World Has Changed Amazon.comFacebookTabsFeedsPullPushClickTouchDesktopSmartphone/TabletLocation UnknownLocation AwareThe world is changing to a new paradigm for computing that looks much like Facebook.Where Cloud 1 was all about Amazon.com, Cloud 2 is about making applications more like Facebook.In Cloud 1, we used tabs to navigate, we pulled information as we needed, and we clicked our way through these apps on a desktop.But in Cloud 2, it’s all about Facebook, where feeds push information to you. And now, with new devices like the iPad and many more sure to come, we are touching instead of clicking.Facebook has trained people on how to use these new social services. People expect status updates, profiles, and feeds in their applications today. In fact, people now expect these features in their enterprise applications.Windows/MacAndroid/iOS/Java/RubySelf-integratedMarketplace20002011
4 Our Mission: Cloud Computing Driver, Catalyst & Evangelist Mainframe1980sOn-PremiseClient/serverTodayEnterprise Cloud ComputingIndustry shifting to enterprise cloud computing and salesforce.com has been leading this shift for over ten years.With the cloud (the internet) companies can build and run applications with just a browserWith the cloud you don’t need servers or software today
5 First Cloud Company to Exceed $1 First Cloud Company to Exceed $1.8 Billion Annual Run Rate 29% Revenue Growth Y/Y in Q4 FY11$1.8 Billion+#4Fastest Growing Company 2010Annual Revenue Run RateYou can see the growth of our company and of cloud computing evidenced by the growth of our revenue.Salesforce.com currently has an annual revenue run rate of over $1.7Billion and is grew at 30% year over year in our latest fiscal quarter.Quarterly Revenue ($M)FY2005FY2006FY2007FY2008FY2009FY2010FY2011Revenue through fiscal quarter ended 01/31/11
6 Strong Growth in New Customers 92,300+Paying CustomersOur customer base is growing just as fast.With over 87,000 customers, we’re the largest enterprise cloud computing vendor.FY2003FY2004FY2005FY2006FY2007FY2008FY2009FY2010FY2011
7 The Cloud Computing Model Multi-tenantAutomatic UpgradesPay-as-you-goReal-time5x FasterNever been a better time for Cloud ComputingCore to cloud computing is multi-tenancy. Multi-tenancy means that all of our customers share a common technology infrastructure. Much like with a multi-tenant office space, companies might share security, internet, and other services. The benefit is that one vendor manages those services and removes the hassle for you.In cloud computing, the benefits of multi-tenancy are that all of our customers get automatic upgrades that preserves their customizations and integrations. With our annual, 3-release upgrade cycle, you can literally come into the office on a Monday morning and have access to new features after a release goes live.Multi-tenancy also enables a new business model based on a pay-as-you- go or subscription model. With this model customers don’t have to pay large up-front capital costs for hardware and software. And you can scale up instantly when you need to add more users or applications.The cloud computing model makes it faster to get up and running and less expensive to run. Without the need to expensive hardware and software, you can point your browser to salesforce.com and start using applications immediately.IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # , September, 2009
8 The Cloud Computing Test OthervendorsHardware/Software Costs?£0Automatic Upgrades3 per yearScalabilityInstantDemocratic1/3 small business1/3 midsize business1/3 large businessApps Marketplace1000+ appsEnergy Efficiency.09 grams CO2/transactionWith so many definitions of Cloud Computing floating around, how do you tell if an application is really built for the cloud?We made a test to define “What is cloud computing?”Compare other vendors to salesforce.com and what they offer using this chart.
9 1% Time Equity Product 228,000+ hours community service 9,500+ non-profit organizations$21 million + grantsSalesforce has also received recognition as being a leader for strategic corporate philanthropyOur 1/1/1 program means we donate 1% of equity, time, and product to philanthropic causes- [tell a personal story]
10 CRM in Higher Education Mark PeplowCRM in Higher Education
11 CRM AimsSingle 360 View of…students, corporations, Schools, faculty staff, parents…improve the quality of communicationsimprove the value of those touch pointsallow new opportunities to be pursuedreduce the cost of maintaining the contact information.provide accurate informationallow cross-functional views of informationfacilitate cross-functional activitiesensure that all information is secure and recoverable
12 IT Challenge Admissions Student Records Accommodation Finance Campaign ManagementContactDatabasesStudent PortalPre-ApplicationAdmissionsStudent RecordsAccommodationFinanceWeb sitesEvents/ConferencePlacementsShort CourseShared ServicesProjectManagementBusinessDevelopment