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CRM in Higher Education - April 6 th 2011 Mark Peplow – Fujitsu SaaS Practice Chris Atwood – Salesforce.com Simon Parker – KTC Director, Cardiff University.

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Presentation on theme: "CRM in Higher Education - April 6 th 2011 Mark Peplow – Fujitsu SaaS Practice Chris Atwood – Salesforce.com Simon Parker – KTC Director, Cardiff University."— Presentation transcript:

1 CRM in Higher Education - April 6 th 2011 Mark Peplow – Fujitsu SaaS Practice Chris Atwood – Salesforce.com Simon Parker – KTC Director, Cardiff University © Copyright Fujitsu Services Limited 2010

2 INTRODUCTION TO SALESFORCE.COM Chris Atwood 1 FUJITSU EYES ONLY

3 Why isn’t all enterprise software like Amazon.com? Why isn’t all enterprise software like ?

4 “The Facebook Imperative”: The World Has Changed Desktop Location Unknown Windows/Mac Self-integrated Click Pull Tabs Amazon.com 2000 Smartphone/Tablet Location Aware Android/iOS/Java/Ruby Marketplace Touch Push Feeds Facebook 2011

5 Our Mission: Cloud Computing Driver, Catalyst & Evangelist 1960s Mainframe 1980s On-Premise Client/server Today Enterprise Cloud Computing

6 Quarterly Revenue ($M) Revenue through fiscal quarter ended 01/31/11 FY2005 FY2006FY2007FY2008FY2009FY2010FY2011 First Cloud Company to Exceed $1.8 Billion Annual Run Rate 29% Revenue Growth Y/Y in Q4 FY11 $1.8 Billion+ #4 Fastest Growing Company 2010 Annual Revenue Run Rate

7 Paying Customers 92,300+ FY2006FY2007FY2008FY2003FY2004FY2005FY2009FY2010FY2011 Strong Growth in New Customers

8 The Cloud Computing Model Multi-tenant Automatic Upgrades Pay-as-you-go Real-time 5x Faster IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # , September, 2009

9 The Cloud Computing Test Other vendors Hardware/Software Costs ?£0 Automatic Upgrades ?3 per year Scalability ?Instant Democratic ? 1/3 small business 1/3 midsize business 1/3 large business Apps Marketplace ?1000+ apps Energy Efficiency ?.09 grams CO 2 /transaction

10 228,000+ hours community service 9,500+ non-profit organizations $21 million + grants 1% Time Equity Product

11 CRM IN HIGHER EDUCATION Mark Peplow

12 CRM Aims Single 360 View of…students, corporations, Schools, faculty staff, parents… improve the quality of communications improve the value of those touch points allow new opportunities to be pursued reduce the cost of maintaining the contact information. provide accurate information allow cross-functional views of information facilitate cross-functional activities ensure that all information is secure and recoverable 11

13 IT Challenge

14 Constituent Relationships and growing channels StudentsStudents RecruitRecruitRetainRetainEngageEngage

15 Over 1,700 Education Customers Universities, colleges and Education sector NFP institutions

16 CARDIFF UNIVERSITY Simon Parker


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