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Dr. Michael R. Hyman, NMSU Chart Deception Main Source: How to Lie with Charts, by Gerald E. Jones

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2 Information Information = Data + Labels 5056465238 =data (505) 646-5238 =information

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3 Summaries Can Hide Needed Detail

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5 Pie Charts Pie charts denote percentages Label slices with percentages, not raw values –True of two pie figures Most important slice –Right-hand slice –Exploded slice Bottom slice of 3-D pie seems overly important

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9 Pie Charts Pie charts denote percentages Label slices with percentages, not raw values –True of two pie figures Most important slice –Right-hand slice –Exploded slice Bottom slice of 3-D pie seems overly important

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11 Pie Charts Pie charts denote percentages Label slices with percentages, not raw values –True of two pie figures Most important slice –Right-hand slice –Exploded slice Bottom slice of 3-D pie seems overly important

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13 Pie Charts Pie charts denote percentages Label slices with percentages, not raw values –True of two pie figures Most important slice –Right-hand slice –Exploded slice Bottom slice of 3-D pie seems overly important

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15 Pie Charts Multi-sized pies on same figure (to denote trend) biased by dissimilar diameter-area rates of growth Large ‘Other’ slice can hide needed detail Use pie-column chart for more detail on a slice Donut charts confusing Omitting missing data increases relate size of all slices

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17 Pie Charts Multi-sized pies on same figure (to denote trend) biased by dissimilar diameter-area rates of growth Large ‘Other’ slice can hide needed detail Use pie-column chart for more detail on a slice Donut charts confusing Omitting missing data increases relate size of all slices

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19 Pie Charts Multi-sized pies on same figure (to denote trend) biased by dissimilar diameter-area rates of growth Large ‘Other’ slice can hide needed detail Use pie-column chart for more detail on a slice Donut charts confusing Omitting missing data increases relate size of all slices

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21 Pie Charts Multi-sized pies on same figure (to denote trend) biased by dissimilar diameter-area rates of growth Large ‘Other’ slice can hide needed detail Use pie-column chart for more detail on a slice Donut charts confusing Omitting missing data increases relate size of all slices

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23 Attend to Cultural Bias in Orienting Charts

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26 Argo Sales Increase 1995-1999 Sales, in units or dollars, listed along the y axis Avoid 3D effects

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28 Bar Chart—Avoid 3D and Sideways

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33 Bar and Area Charts Stacked vs. clustered bar charts –Mixing cumulative and clustered bars can confuse viewers When stacking, place least variable component on bottom Avoid paired-bar charts Viewers can misread 3-D bars

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37 Bar and Area Charts Stacked vs. clustered bar charts –Mixing cumulative and clustered bars can confuse viewers When stacking, place least variable component on bottom Avoid paired-bar charts Viewers can misread 3-D bars

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39 Bar and Area Charts Stacked vs. clustered bar charts –Mixing cumulative and clustered bars can confuse viewers When stacking, place least variable component on bottom Avoid paired-bar charts Viewers can misread 3-D bars

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41 Bar and Area Charts Stacked vs. clustered bar charts –Mixing cumulative and clustered bars can confuse viewers When stacking, place least variable component on bottom Avoid paired-bar charts Viewers can misread 3-D bars

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43 Bar Graph—Avoid 3D

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44 Avoid 3-D Effects

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46 Line Graph—Avoid 3D

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48 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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51 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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56 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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59 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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62 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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65 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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69 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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71 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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73 XY (or Scatter) Charts Label data points Start axes at coordinates (0,0) Avoid distorting axes Avoid broken axes Cumulative charts seem optimistic because upward sloping Avoid dissimilar data on same chart Semi-log charts can minimize trends If x axis isn’t time axis, connecting dots can mistakenly suggest a trend Interpolation and extrapolation are subjective

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74 Radar Charts Beware non-uniform scales on axes

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76 Depicting Confidence Intervals

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80 Headers and Footers Use footnotes to source table (avoid plagiarism charge) Font rules –Use proportional font –Don’t mix fonts in a chart –Use upper and lower case letters Spell out numbers 1 through 9 unless a measure

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82 Examples of Bad Graphics

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87 Examples of Bad and Better Graphics

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88 Example #1

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90 Example #2

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92 Example #3

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96 Example #5

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100 Example #7

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102 Example #8

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