Presentation on theme: "@shari_pw Who Am I? I am a the owner of Shar-i Digital Marketing I am a mom, friend, and partner I love baking! It’s therapy. I dislike doing dishes."— Presentation transcript:
@shari_pw Who Am I? I am a the owner of Shar-i Digital Marketing I am a mom, friend, and partner I love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…
@shari_pw What Does Your Business Need? Bring users into your website /blog/listing Credibility - Visibility Build brand awareness on the web Stay connected to your audience Customer service Bottom line: Increase your company sales Objectives
@shari_pw Create Experiences Strategy
@shari_pw Multi Channel Rent and Own Technology
@shari_pw RENT OR BUY
@shari_pw Own Your Real Estate Website: This is your most important digital channel and the place where your online clients will learn the most about you. Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.
@shari_pw “Social is how customers hear about you, search is how they find you, and content is how they qualify you.”
@shari_pw Where is your Blog? B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)
@shari_pw Blog Objectives Increase brand awareness Increase thought leadership throughout your industry Encourage comments and engagement Lead generation through blog subscription External linking Action Items √√ Choose managing editor to own the blog √√ Choose a blogging platform √√ Create an internal blog evangelist program to get employees to contribute √√ Decide on a weekly cadence √√ Recruit guest bloggers √√ Add social sharing icons √√ Add a Tweet This button √√ Promote each blog on social channels BLOG Key Metrics X number of posts X number of bloggers X number of social shares Audience growth—unique and return visitors Conversions Subscriber growth Inbound links Directory listings for infographics SEO improvement
Now it’s Time to RENT
@shari_pw 53% of people on Twitter recommend products in their Tweets 90% of people trust online recommendations from people they know Don’t make assumptions on what the client wants Know your competition Scale MEASURE
@shari_pw Which Social Network Drives the Most Traffic?
@shari_pw Guy Kawasaki Twitter = Perspectives. Twitter is great for getting or sending immediate perspectives on news and events. In other words, if you want to learn that there was an earthquake in Chile before CNN and you like getting updates from Chileans at ground zero, then Twitter is for you. In short, Twitter is for real-time perspectives. Facebook= People. Facebook is the way to learn what’s going on in the lives of people you already know (friends, relatives, and colleagues). It’s great for learning that their cats rolled over, that they went to a great party, or that they had sex, kittens, or children. In short, Facebook is for people. Google+ = Passions. Google+ enables you to pursue your passions with people you don’t know. Your fifty friends and family on Facebook likely do not share your passion for photography, but on Google+ you can have a blast with a community of photographers (I’ll explain how shortly). In short, Google+ is for passions.
@shari_pw Twitter 42% of companies have acquired a customer via Twitter” Twitter is not a technology, it’s a conversation and it’s happening with or without you! Use your real estate – cover image, bio, short description, call to action, links, custom background Include keywords in your bio (a word that reflects your business) 160 Characters
@shari_pw Twitter Remember you want people to RT your tweets keep them short! characters Include links – measure them! Build lists – listen, tweet, follow Use scheduled posts (hootsuite, buffer)
@shari_pw Facebook Who do you want to talk to? Who is your target market Where do they live How old are they Family status Hobbies Industry Financial status
@shari_pw Facebook Get found! Connect and engage Create Engaging CONTENT Videos, updates, events, links….. Create a community Respond – Israel Train Promote Customer service
@shari_pw Facebook Ads! That is the way to go if you want your FB Page to show up on the news feed! Prepare a budget Different types of ads: Likes Engagement Events and RSVP Landing pages Websites (off FB)
@shari_pw Be interactive, fun and helpful, give tips, advice that are related to your product or service Give! Perks – fans love perks! Industry News – keep everyone updated about the niche Measure!
@shari_pw Talk to People Join groups and communities Search for influencers (Klout, Followerwonk, twtrland.com/
@shari_pw Trends for 2014 Content Marketing is King Social Media deep in SEO Images for Success Mobile is Moving Faster
@shari_pw Trends Online content will go beyond Facebook and Twitter, and explore new social media sites like Google+, Pinterest and Instagram. Google+ has nearly 360 million monthly users already, and is the second-largest network after Facebook.
@shari_pw Trends Everybody knows what a hashtag is, and it has become a part of contemporary culture. Hashtags are an efficient way to find content relating to specific topics, as well as the people talking about those topics.
@shari_pw Google + It isn’t just another network – it’s Google! It’s still small enough to connect with people Circles Communities Google Hangouts
@shari_pw Action Items Choose owner for all of social media Set up social media posting calendar Choose a social media management platform Determine social media voice
@shari_pw Social Networks SOCIAL NETWORKS FACEBOOK Objectives: Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Promote upcoming events Engage with influencers Action Items √√ Set up sponsored posts and ads √√ Set up Facebook tabs that sync to your marketing automation platform Key Metrics X number of posts per day Page follows Likes Engagement and comments Referring traffic Shares Lead generation/new customers
@shari_pw Twitter Objectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Segment influencers and create lists Communicate issues from social media to support team and ensure follow-up Listen and respond to relevant conversations Build reputation Action Items √√ Utilize promoted tweets and pinned tweets √√ Set up Twitter Lead Generation cards Key Metrics X number of posts Followers Mentions Retweets Number of lists Hashtag usage Influence of Twitter followers Lead generation or customer acquisition Referring traffic Favorited tweets
@shari_pw Google - Pinterest GOOGLE+ Objectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Action Items √√ Optimize for SEO and set up Google rel=author tag √√ Create and promote upcoming events √√ Utilize Google+ hangouts Key Metrics X number of posts Google+ circle adds/follows Google+ mentions Google +1 Referring traffic PINTEREST Objectives Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant imagery—both brand- related and fun Action Items √√ Create boards leveraging both content and company culture √√ Follow other businesses, thought leaders, customers, and partners Key Metrics Pins Repins Followers Purchases from pin Referring traffic
@shari_pw YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO Objectives Brand awareness and engagement Viral sharing Showcase company culture Post product videos and demos Create a video series to share Action Items √√ Determine ownership of video execution √√ Choose a production agency √√ Determine distribution channels √√ Create social strategy for promotion √√ Get customers, partners, and influencers involved in video creation Key Metrics Views Shares Referral traffic Pages ranking on key terms from YouTube
@shari_pw Take Away’s Set up Google Alerts (company name, priority keywords, competitors, events, product/service) Go to where your audience is! Listen First Conversation – not publishing or broadcasting Be useful Build relationships
@shari_pw Build Your Personal Brand Your Profiles!
@shari_pw Yes it does take time to setup your social media accounts.
@shari_pw Your Profiles Get the right image! If you are building a business profile – go for the logo (high quality) If you are building a personal profile – use a pro image Stick with the same picture as your default photo from one network to the next, that way people easily recognize you across all social networks. No booze No nudity No silly stuff
@shari_pw Let’s Review Start with Business Define your Business Set your goal Who are your customers Marketing and messaging Social Media Find your Audience and Listen Who are your influencers Create a content strategy Implementation Measure and Improve
@shari_pw Resources and Thanks Sharon Mandeleil Sarah Nadav Kerianne Mellott
@shari_pw You Can Find Me Here: About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Facebook/socialmediashari LinkedIn: il.linkedin.com/in/shariwrightpilo/il.linkedin.com/in/shariwrightpilo/