Presentation on theme: "Who Am I? I am a the owner of Shar-i Digital Marketing"— Presentation transcript:
1 Who Am I? I am a the owner of Shar-i Digital Marketing I am a mom, friend, and partnerI love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…
2 What Does Your Business Need? Bring users into your website /blog/listingCredibility - VisibilityBuild brand awareness on the webStay connected to your audienceCustomer serviceBottom line:Increase your company salesObjectives
3 Create Experiences Strategy Do you want your business posts in your personal feed all day long?Strategy
6 Own Your Real EstateWebsite: This is your most important digital channel and the place where your online clients will learn the most about you.Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.
7 “Social is how customers hear about you, search is how they find you, and content is how they qualify you.”
8 Where is your Blog?B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)
9 BlogObjectives • Increase brand awareness • Increase thought leadership throughout your industry • Encourage comments and engagement • Lead generation through blog subscription • External linking Action Items √√ Choose managing editor to own the blog √√ Choose a blogging platform √√ Create an internal blog evangelist program to get employees to contribute √√ Decide on a weekly cadence √√ Recruit guest bloggers √√ Add social sharing icons √√ Add a Tweet This button √√ Promote each blog on social channelsBLOG Key Metrics • X number of posts • X number of bloggers • X number of social shares • Audience growth—unique and return visitors • Conversions • Subscriber growth • Inbound links • Directory listings for infographics • SEO improvement
12 53% of people on Twitter recommend products in their Tweets 90% of people trust online recommendations from people they knowDon’t make assumptions on what the client wantsKnow your competitionScaleMEASURE
14 Guy Kawasaki Twitter = Perspectives. Twitter is great for getting or sending immediate perspectives on news and events. In other words, if you want to learn that there was an earthquake in Chile before CNN and you like getting updates from Chileans at ground zero, then Twitter is for you. In short, Twitter is for real-time perspectives.Facebook= People.Facebook is the way to learn what’s going on in the lives of people you already know (friends, relatives, and colleagues). It’s great for learning that their cats rolled over, that they went to a great party, or that they had sex, kittens, or children. In short, Facebook is for people.Google+ = Passions.Google+ enables you to pursue your passions with people you don’t know. Your fifty friends and family on Facebook likely do not share your passion for photography, but on Google+ you can have a blast with a community of photographers (I’ll explain how shortly). In short, Google+ is for passions.
15 Twitter 42% of companies have acquired a customer via Twitter” Twitter is not a technology, it’s a conversation and it’s happening with or without you!Use your real estate – cover image, bio, short description, call to action, links, custom backgroundInclude keywords in your bio (a word that reflects your business)160 Characters
16 TwitterRemember you want people to RT your tweets keep them short! charactersInclude links – measure them!Build lists – listen, tweet, followUse scheduled posts (hootsuite, buffer)
17 Facebook Who do you want to talk to? Who is your target market Where do they liveHow old are theyFamily statusHobbiesIndustryFinancial status
18 Facebook Get found! Connect and engage Create Engaging CONTENT Videos, updates, events, links…..Create a communityRespond – Israel TrainPromoteCustomer service
19 FacebookAds! That is the way to go if you want your FB Page to show up on the news feed!Prepare a budgetDifferent types of ads:LikesEngagementEvents and RSVPLanding pagesWebsites (off FB)
20 Be interactive, fun and helpful, give tips, advice that are related to your product or service Give! Perks – fans love perks!Industry News – keep everyone updated about the nicheMeasure!
21 Talk to People Join groups and communities Search for influencers (Klout, Followerwonk, twtrland.com/
22 Content Marketing is King Social Media deep in SEO Images for Success Trends for 2014Content Marketing is KingSocial Media deep in SEOImages for SuccessMobile is Moving Faster
23 TrendsOnline content will go beyond Facebook and Twitter, and explore new social media sites like Google+, Pinterest and Instagram. Google+ has nearly 360 million monthly users already, and is the second-largest network after Facebook.
24 TrendsEverybody knows what a hashtag is, and it has become a part of contemporary culture. Hashtags are an efficient way to find content relating to specific topics, as well as the people talking about those topics.
25 Google + It isn’t just another network – it’s Google! It’s still small enough to connect with peopleCirclesCommunitiesGoogle Hangouts
26 Action Items Choose owner for all of social media Set up social media posting calendarChoose a social media management platformDetermine social media voice
27 Social Networks • Brand awareness and engagement FACEBOOKObjectives:• Brand awareness and engagement• Lead generation or customer acquisition• Share a mix of relevant links, blog posts, and engaging content• Promote upcoming events• Engage with influencersAction Items√√ Set up sponsored posts and ads√√ Set up Facebook tabs that sync to your marketing automation platformKey MetricsX number of posts per dayPage followsLikesEngagement and comments Referring trafficSharesLead generation/new customers
28 TwitterObjectives • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content • Segment influencers and create lists • Communicate issues from social media to support team and ensure follow-up • Listen and respond to relevant conversations • Build reputation Action Items √√ Utilize promoted tweets and pinned tweets √√ Set up Twitter Lead Generation cardsKey Metrics• X number of posts• Followers• Mentions• Retweets• Number of lists• Hashtag usage• Influence of Twitter followers• Lead generation orcustomer acquisition• Referring traffic• Favorited tweets
29 Google - PinterestGOOGLE+ Objectives • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant links, blog posts, and engaging content Action Items √√ Optimize for SEO and set up Google rel=author tag √√ Create and promote upcoming events √√ Utilize Google+ hangouts Key Metrics • X number of posts • Google+ circle adds/follows • Google+ mentions • Google +1 • Referring trafficPINTEREST Objectives • Brand awareness and engagement • Lead generation or customer acquisition • Share a mix of relevant imagery—both brand-related and fun Action Items √√ Create boards leveraging both content and company culture √√ Follow other businesses, thought leaders, customers, and partners Key Metrics • Pins • Repins • Followers • Purchases from pin • Referring traffic
30 YOUTUBE, VIMEO, VINE, INSTAGRAM VIDEO Objectives • Brand awareness and engagement • Viral sharing • Showcase company culture • Post product videos and demos • Create a video series to share Action Items √√ Determine ownership of video execution √√ Choose a production agency √√ Determine distribution channels √√ Create social strategy for promotion √√ Get customers, partners, and influencers involved in video creation Key Metrics • Views • Shares • Referral traffic • Pages ranking on key terms from YouTube
31 Take Away’sSet up Google Alerts (company name, priority keywords, competitors, events, product/service)Go to where your audience is!Listen FirstConversation – not publishing or broadcastingBe usefulBuild relationships
33 Yes it does take time to setup your social media accounts.
34 Your Profiles Get the right image! If you are building a business profile – go for the logo (high quality)If you are building a personal profile – use a pro imageStick with the same picture as your default photo from one network to the next, that way people easily recognize you across all social networks.No boozeNo nudityNo silly stuff
35 Let’s Review Start with Business Define your Business Set your goal Who are your customersMarketing and messagingSocial MediaFind your Audience and ListenWho are your influencersCreate a content strategyImplementationMeasure and Improve
36 Resources and Thanks http://distributedmarketing.org Sharon MandeleilSarah NadavKerianne Mellott
37 You Can Find Me Here: www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pwFacebook/shariwrightpiloFacebook/socialmediashariLinkedIn: il.linkedin.com/in/shariwrightpilo/