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Welcome to the world of advertising!. Today…  peculiarities  advantages and disadvantages  types of advertisements  how to make an advert really amazing.

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Presentation on theme: "Welcome to the world of advertising!. Today…  peculiarities  advantages and disadvantages  types of advertisements  how to make an advert really amazing."— Presentation transcript:

1 Welcome to the world of advertising!

2 Today…  peculiarities  advantages and disadvantages  types of advertisements  how to make an advert really amazing and exciting with the help of idiomatic expression

3 Tomorrow will be wonderful, I’ll drive my little car, I’ll walk along the river bank, I’ll watch the ships sail by. The next day will be better, I’ll take you to the Zoo, I’ll show you bears and monkeys And a great gorilla too.

4 Advertising is …  is paid, one-way communication through a medium in which the sponsor is identified and the message is controlled by the sponsor (expert)  is the engine of commerce (student)  the greatest art form of the 20-th century (Marshall McLuhan)

5 Advantages (+) Disadvantages (- ) 1. Helps to choose the best product, informs, motivates … 2. Introduces new products … 1. There are some «bad» advertisements (cigarette,...) … 2. Can be deceiving, misleading …

6 ADVERTISING IS… ‘A NECESSARY EVIL’ + >-+ < -+ = -

7 Idioms (advertising)  a piece of cake to use  as smooth as honey  a breath of fresh air  have the edge over  to give a warm welcome  are better than  new and original  pleasant  to be friendly  Extremely easy

8 Classified Ads  A n  Birthday g s  B----s  C-----s and t--tion  D----s  For s-l- / to s--p  L----y hearts  Lost and f---d  M s  W----d

9 Classified Ads  Accommodation  Birthday greetings  Births  Courses and tuition  Deaths  For sale/to swap  Lonely hearts  Lost and found  Marriages

10 SOME GRAMMAR FOCUS… THE FUTURE

11 TENSE/VERB FORM EXAMPLES EXAMPLES be going to + infinitive Present Continuous Present Simple will + infinitive may/ might+ infinitive

12  I’m going to take my driving test. I think it might help me get a job.  Have you had any lessons yet?  No, I’m having my first one tomorrow.  What time?  I finish classes at 3.  Who is your instructor?  My mum knows him. She thinks he’ll be good  Pity about the weather. Look at those clouds.  Yeah, it’s going to rain..  Oh, don’t worry! I’ll take you…  Thank you!

13 TENSE/VERB FORM EXAMPLES be going to + infinitive 1. I’m going to take my driving test 2. Look at the clouds. It is going to rain! Present Continuous I’m having my first one tomorrow Present Simple I finish classes at 3 will + infinitive 1. She thinks he’ll be good 2. Oh, don’t worry! I’ll take you may/ might+ infinitive it might help me get a job.

14 ExamplesUses 1. I’m going to take my driving test 2. It is going to rain! Look at the clouds 1. intention 2. prediction based on observing the present situation I’m having my first one tomorrow personal arrangement personal arrangement I finish classes at 3 fixed arrangement that we can’t change 1. Oh, don’t worry! I’ll take you 2. She thinks he’ll be good 1. spontaneous decision 2. prediction based on experience or intuition it might help me get a job. uncertain prediction

15 Personalization

16 Imagine that you are one of these people from the picture you’ve just seen! Think about your plans, make decisions and predictions and write 5 sentences about the future. Use all the different verb forms we’ve already discussed! EXAMPLE I’m a teacher  I’m going to go to the cinema with my class  I think my children will win the school competition  I’m seeing with some children tomorrow …


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