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ESCP EUROPE INNOVATION + SUSTAINABILITY = NEW BUSINESS MODELS Key Findings of a Survey on Sustainable Innovation by Profs Aurélien ACQUIER, Valentina CARBONE.

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Presentation on theme: "ESCP EUROPE INNOVATION + SUSTAINABILITY = NEW BUSINESS MODELS Key Findings of a Survey on Sustainable Innovation by Profs Aurélien ACQUIER, Valentina CARBONE."— Presentation transcript:

1 ESCP EUROPE INNOVATION + SUSTAINABILITY = NEW BUSINESS MODELS Key Findings of a Survey on Sustainable Innovation by Profs Aurélien ACQUIER, Valentina CARBONE & Olivier DELBARD

2 Sustainability, Competitiveness & Innovation Demographic trends Source: UN predictions and US census bureau Source: J.M Jancovici 2012 sur UNEP Energy transition World energy consumption Supply of Raw materials Innovation ?

3 How do companies respond? Innovation, sustainability, competitiveness… : what is the current level of awareness? What are the mechanisms enabling sustainability issues to be integrated into innovation strategies? What are the key success factors? Interviews with top managers On-line Questionnaire The questions asked The sample Functions: innovation Management, Marketing, sustainability… Sectors of activity : transportation, building, energy, luxury, mass retail … 312 international respondents on the importance and the management of sustainable innovation within their organizations. 36 top managers of big companies and start ups in Europe

4 The Results: 7 KEY FINDINGS

5 The need to integrate sustainability into innovation strategies : Key Finding n°1 A key issue, but a very destabilizing one!

6 « if I gather 10 people in the same room and ask them to define sustainable innovation, I’ll get 30 different definitions! » Trevor Davis, Global Expert, IBM Innovation Sustainability ProductprocessBusiness Models & Which actors? Environmental SocialEconomic Which focus?

7 Large organizations tend to deal with sustainable innovation as an incremental innovation process… Key finding n°2... Before re-designing business models

8 Sustainability and business model innovations Circular economy Not for Profit, Social Business and Bottom of the Pyramid From product to service sharing economy (Collaborative production and consumption) Environmental scopeSocial scope Consumption Production

9 The ingredients of the sharing economy « Wired to share » Intensifying the use of material capital

10 … involve to rethink the relationship between the company and its ecosystem Key finding n°3 Disruptive innovations in the field of sustainability …

11 Thinking at a broader scale Companies Public actors Distributors Suppliers Other stakeholders Research & Educational institutions Standardization agencies NGOs competitors Natural eco-systems Business eco-systems Clients

12 How to favor the emergence of sustainable business ecosystems ? Big data 2. Sharing & Structuring informations, agreeing on shared objectives 3. Create platforms and rules for interconnecting actors 1. Capitalizing on distributed intelligence within the ecosystem Intra-firm Open innovation

13 Implementing sustainable innovation... Key Finding n°4... Involves a total revamping of organizational strategies

14 Which organizational models? Simplifiying innovation by desystemizing it Monitoring a series of innovative projects Conducting a policy of partnerships, acquisitions, financing Creating new brands or divisions

15 Key Finding n°5 The need to mobilize new skills and new evaluation criteria

16 « I don’t think many people could claim to have all the skills required for sustainability. It is multidisciplinary by nature. We need scientists, technicians, public affairs specialists, lawyers… » Catherine Tissot-Colle, Communication and Sustainability Director, Eramet « Our sustainability approach has to be long term, but today’s societies all think short term, which is the crucial point. » Sandrine Sommer, Sustainability Director, Guerlain

17 Key finding n°6 Government & the Consumer : 2 key players, whose role remains ambiguous!

18 Key Finding n°7 For sustainable innovation to be successful, It is necessary to learn from failures and develop an iterative approach!

19 Successful failures as sources of learning and opportunities

20 Pilar Acosta Aurélien Acquier Valentina Carbone Olivier Delbard Julie Fabbri Florent Gitiaux Delphine Manceau Catherine Ronge The authors


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