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TypographyBasics II. Typography Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate.

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Presentation on theme: "TypographyBasics II. Typography Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate."— Presentation transcript:

1 TypographyBasics II

2 Typography Legibility: The quality in a typeface design that affects the speed of perception: the faster, easier, and more accurate the perception, the more legible the type.

3 Typography Legibility Strong legibilityWeaker legibility

4 Typography Readability: the ability to easily read and comprehend extended amounts of text (body text or body copy).

5 Typography Readability All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea. Weak readability Stronger readability

6 Typography

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8 readability

9 Typography readability The irregular shape of the tops of lowercase letters allow us to read them quickly as a shape. Shape recognition vs. letter recognition

10 Typography readability

11 Typography readability READABILITY The shape of the word is more unusual, thus more memorable.

12 Typography

13 The highest level of legibility and readability is attained through careful consideration of: Typography typeface design letterspacing word spacing line spacing and other typographic refinements

14 Your selection of a typeface should be based on; Typography the project and it’s message the audience the conditions in which it will be viewed and how much copy is being read.

15 Typography

16 List three things that make this text difficult to read

17 Typography

18 The intention: DON”T READ THIS NOTICE!

19 Typography Too tight Too loose Normal Word spacing

20 Typography Unjustified: Equal wordspacing Justified: Unequal wordspacing Inconsistent spacing

21 Line spacing (Leading)

22 Factors affecting linespacing” type size x-height line length vertical stress san serif copy length line length

23 Factors affecting linespacing” type size All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

24 Factors affecting linespacing” x-height All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

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26 Factors affecting linespacing” strong vertical stress

27 Factors affecting linespacing” sans serif All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

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29 Factors affecting linespacing” copy length All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

30 Factors affecting linespacing” line length All I want is a proper cup of coffee, made in a proper copper coffee pot, I may be off my dot, but I want a proper coffee in a proper copper pot. Iron coffee pots and tin coffee pots, they are no use to me, if I can’t have a proper cup of coffee, then, I guess, I’ll have a proper cup of tea.

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