Presentation on theme: "The Impact of Individual Differences on Web Searching Performance: Issues for Design and the Digital Divide Allison J. Morgan Ph.D. Candidate Pennsylvania."— Presentation transcript:
The Impact of Individual Differences on Web Searching Performance: Issues for Design and the Digital Divide Allison J. Morgan Ph.D. Candidate Pennsylvania State University Center for the Information Society OASIS Workshop 2004
2 Agenda Background Research Questions Potential Contributions and Implications Questions
3 Background The problem of the Digital Divide still exists. Social access to technology may provide insight into the disparity among users and non-users of Internet technology. Web search engines are important to the quest for information on the Internet. “Gatekeepers” to the web.
4 Research Questions The goal of this study is to investigate if individual differences of Internet users impact their searching performance and to assess the related implications for the digital divide. RQ1: How do individual differences in users of Internet search engines impact searching performance? RQ2: What are the higher order outcomes for the digital divide?
5 Potential Contributions and Implications Further support and expand the theory of Individual Differences. Advance research efforts to develop theory to link the concept of individual differences with information retrieval. Articulation of an additional obstacle to user participation with the Internet to supports further explanation of the problem of the digital divide.