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How to Fundraise From Individuals: An Introduction Foundation Center April 19, 2010 Sandra Renner, MSW, CFRE Renner Consulting.

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Presentation on theme: "How to Fundraise From Individuals: An Introduction Foundation Center April 19, 2010 Sandra Renner, MSW, CFRE Renner Consulting."— Presentation transcript:

1 How to Fundraise From Individuals: An Introduction Foundation Center April 19, 2010 Sandra Renner, MSW, CFRE Renner Consulting

2 Individual Giving  Any gift from an individual  Cash, in-kind, sponsorship, etc.  Through any method  Annual giving, special gifts  Your definition

3 Why start  Individuals give more than 80% of all charitable dollars  Unrestricted  Long term value, loyalty  Spread the risk

4 Why individuals give  Emotional decision  Want to make a difference  Change  Connectedness  Are involved  Have personal relationship

5  Benefit their community  Recognition  They were asked

6 What else do we know about donors?  Some distrust of charities  Want to know how their money was spent  Want to know accomplishments  Measurable results  Want prompt, personal thank you  Don’t want to be always asked

7 Recent Donor Studies  46% of donors studied stop giving because of failure to communicate  Want to know the leaders  Online donors are as valuable as mail donors  Communicate within 3 months of first gift

8 Today’s environment  High tech  High touch  Personalization  Individual control  Rapid communication and dissemination

9 Getting Started  Case  Data base  Policies and procedures  Registration

10  Recognition  Stewardship  Resources

11 Finding Donors  Look within Board Volunteers Donors- cash and in-kind Vendors Clients Partners

12  Capture data from every interaction Events Website Open House Tours Meetings In-kind donors

13 Think Broadly and Creatively  Who cares about what you do?  Clubs and organizations  Businesses  Foundations  Other nonprofits

14 Obtaining a mail list  Pros and cons  Trading  Sharing  Use other’s mail

15 Engage and Cultivate If you want money, ask for advice. If you want advice, ask for money. Planning helps

16  Try to “touch” donors every other month or more  Consider segmentation  Track responses

17 Communication Vehicles  Newsletter  Annual report  Special letters  Press clippings  Events  Thank you letter/call

18  Updates  Meetings/visits  Open house/tour  Surveys

19 Ways to Ask  Direct mail   Website  Person to person  Telephone

20 Some Strategies  Annual campaign  Volunteer led  Gift clubs  Challenge gifts  Web campaign  Social media

21 Remember Stewardship Personalization Segmentation Evaluation

22 Thank you!


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