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The Value Of Multimedia Compelling Different Highly Customized –Interviews with the client’s executives or customers Persuasive, Credible –Let the expertise.

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Presentation on theme: "The Value Of Multimedia Compelling Different Highly Customized –Interviews with the client’s executives or customers Persuasive, Credible –Let the expertise."— Presentation transcript:

1 The Value Of Multimedia Compelling Different Highly Customized –Interviews with the client’s executives or customers Persuasive, Credible –Let the expertise of your execs come through –Enable potential customers to hear the passion in the support of your current customers –People assess credibility by the sound and confidence in someone’s voice

2 Multimedia Myths Vs.Facts Site Visitors Won’t Use It, Too Bandwidth Intensive –The Content Firm optimizes the streaming audio for 28.8 baud modem users, which covers 99 percent of users dialing in from the road or at home. Even dial-up users see instant response. –Audio cuts are kept small (40-90 seconds) and are focused on a single point. –One-sentence text blurbs tell the visitor exactly what will be delivered in the audio cut. That results in a high number of clicks that listen to the cuts in their entirety.

3 Multimedia Myths Vs.Facts (Cont.) Too Time-Consuming To Produce, Our Executives and Customers Can’t Spare The Time –The Content Firm’s audio interview takes just 5 minutes –Uses a regular phone line from anywhere (No studio needed) –Edited and encoded (streamed) content can be delivered and posted within 90 minutes of the interview’s completion

4 Multimedia Myths Vs.Facts (Cont.) Our Executives, Customers Won’t Perform Well. They’re Not Used To Broadcast Interviews –The Content Firm uses former broadcast journalists experienced in working with senior execs and coaching them on effective broadcast performance. –The segments are edited to remove “uhs,” “ums,” “y’knows,” false starts and other elements of speech. We make your people sound better, tighter and more focused.

5 The Streaming Audio Package The Bundle Includes Three Audio Cuts, created using Patent-Pending technology from The Content Firm. Can be delivered as both Windows MediaPlayer and RealAudio, at no extra charge. By default, we optimize for slow dial-up connections, but we can also offer broadband versions, if desired. (No extra charge) Files can be delivered via , for posting on your Web site. Links to the audio files can be embedded in relevant online stories.


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