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GMMP 2015 T RAINING MODULE A guide to the television monitoring materials Section 3: Analysis.

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Presentation on theme: "GMMP 2015 T RAINING MODULE A guide to the television monitoring materials Section 3: Analysis."— Presentation transcript:

1 GMMP 2015 T RAINING MODULE A guide to the television monitoring materials Section 3: Analysis

2 Q UESTION Yes Is the story about a particular woman or group of women? 2. No (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. Yes, this story is about the re-election of female politician Dilma Rousseff. Code 1.

3 Q UESTION Agree 2. Disagree To what extent do you agree with the following statement: “This story clearly highlights issues of inequality between women and men?” 4. Do not know, cannot decide (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. This story does not highlight issues of inequality between women and men. Code 2 3. Neither agree nor disagree

4 Q UESTION 18 To what extent do you agree with the following statement: “This story clearly challenges gender stereotypes.” (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. The story, language and images clearly challenge gender stereotypes. The news clip begins with the camera panning the crowds of women and men celebrating the election result. The camera focuses on a man holding a child and raising his fists in celebration. President Rousseff walks onto the podium flanked by mostly men. She speaks decisively to the cheering crowds. The news clip shows a young woman who is clearly passionate about politics commenting on what Rousseff’s re-election as President means for her and the masses who suffer different oppressions. The anchor provides balanced comments on both candidates that make no distinction on either on the basis of their gender. Code Agree 2. Disagree 4. Do not know, cannot decide 3. Neither agree nor disagree

5 Q UESTION 19 Does this story warrant further analysis? 1. Yes 2. No (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months. This story is interesting for analysis of the ways in which female politicians are portrayed in the media. In this case, President Rousseff’s portrayal is fair and balanced. The tendency for sexist coverage is absent here, unlike in other documented cases of media portrayals of women in politics. The images and narrative focus on the election topic, the political, economic and social issues, and the electorate’s reactions, and not on the person of President Rousseff as a woman who has now won a second term in office as President. Code 1 Enter your comments in the space provided for Q. 20 if you coded ‘1’ here

6 C OMMENTS & E XPLANATIONS (Anchor) Yiming Woo: Supporters of Brazilian President Dilma Rousseff celebrate as she wins a narrow re-election. She's campaigned on her party's strong record of reducing poverty over the last 12 years. Brazilian President Dilma Rousseff: "Today, I am a lot stronger, more serene and more mature for the work that you have delegated to me. Brazil, once again, this daughter of yours, won't walk away from the fight." (Anchor) Yiming Woo: Most of her voters came from the impoverished north. Student, Juliana: "Dilma represents me. A vote for Dilma is a vote for the people, a vote against machismo, against homophobia, against racism and the white elites aren't going to take this country! " (Anchor) Yiming Woo: Opposition leader Aecio Neves won 48 percent of votes. He'd promised to lift Brazil out of recession and was more popular in the richer south. Presidential Candidate Aecio Neves: "I fought a good fight, I accomplished my mission, and I have not lost faith. Thank you very much to all Brazilians." (Anchor) Yiming Woo: Rousseff's got a second term in office but she's unlikely to enjoy much of a honeymoon. A slowing economy as well as allegations of corruption are likely to become major political headaches in the coming months.


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