Presentation on theme: "1. 2 Evolution Video 3 The media promotes unattainable beauty ideal that affect the confidence girls have about their physical appearance, social pressure."— Presentation transcript:
3 The media promotes unattainable beauty ideal that affect the confidence girls have about their physical appearance, social pressure to achieve this kind of beauty becomes one of the most important losses in the lives of these girls. More than 60% of girls stop doing something they love because they feel bad about how they look. 19% won’t try out for a team or a club. 23% won’t go to the beach or swimming pool. 13% won’t give an opinion. 15% won’t go to school. (“The Real Truth About Beauty – Revisited”, Dove Global Study 2010)
4 What impact do today’s beauty stereotypes have? 63% of girls would rather be a men's magazine model than a doctor, teacher or nurse. Looking at magazines for just 60 minutes lowers the self- esteem of over 80% of girls Source: Dr. Raj Persuad, psychiatrist at the Maudsley Hospital London. source: TheLab, 1000 girls 15-19 years old six out of 10 teenage girls think they would be happier if they were thinner Source: UK Teen Body Image Survey, Jan 2004, Bliss.
5 Children as young as five, and women as old as 80 say they are worried about their appearance. 1in 2 girls told us they don’t feel comfortable leaving the house without makeup on.
6 Young Australians have ranked Body Image among their top three concerns for the last six years. 30% of British women told us they would trade at least a year of their life, to achieve their ideal body weight and shape.
7 To ensure girls grow up with a positive view of their appearance, thereby helping them to realise their full potential To ensure the next generation grows up enjoying a positive relationship with the way they look. Our aim is: Social Mission of Dove:
8 More than 400 Mil lives reached. In Mexico since 2007 we have: Through our conferences and workshops in communities for mothers, mentors, teachers, girls, boys and young people.
9 15,000,000 Girls, boys and young people between 8 and 17 years old. 100,000 Our goal in Mexico is: Lives for 2013. Our Global target is by 2015 to reach:
10 This year, we have inspired more than 5,900 mothers, teachers, mentors and youth leaders to download and roll out Self Esteem and Body Confidence activities reaching 43,879 girls, boys and young people in Mexico. Working in the Community
11 “No young person should leave school feeling that they can't participate fully in life because of the way that they think they look.” Dr. Nancy Etcoff, Director, Program in Aesthetics and Well Being, Department of Psychology, Harvard.
13 Behaviour FeelingsThoughts What is Body Image?
14 Eating disordersLow self-esteemPlastic surgery What happens when we have a negative Body Image?
15 Acceptance Body image is a positive influence in our life. We recognise different ideas of beauty. What is life like when we have a positive body image?
16 Peer pressureUnrealistic beauty ideals Mass media What are the influences on the body image of adolescent girls?
17 ¿What are we told the perfect woman looks like today?
18 A thin body type: With large breasts, long hair, clear skin, youthful looks, symmetrical face, white teeth, hips and waist well proportioned, manicured and pedicured, fine and small features… The thin ideal
19 According to psychologists there are three influences that tell young people whether or not they ‘look good’. Any interventions should tackle: Parents, teachers and mentors What impacts on body image today?
20 What must be addressed to improve girls body confidence? Family, friends & relationships Teasing & Bullying Talking about Appearance Media & Celebrities Competing & comparing looks Respecting & looking after yourself
22 IT’S THAT SIMPLE! HELP US TO REACH MORE AND MORE LIVES THIS YEAR 2013! For more information in Mexico: Call (55) 5520 9564 firstname.lastname@example.org email@example.com Join our community in Facebook www.facebook.com/DoveProyectoAutoestima Visit www.dove.com.mx Social mission section