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TIME PACING: COMPETING IN MARKETS THAT WON’T STAND STILL TIME PACING: a strategy for competing in fast- changing, unpredictable markets by scheduling change.

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Presentation on theme: "TIME PACING: COMPETING IN MARKETS THAT WON’T STAND STILL TIME PACING: a strategy for competing in fast- changing, unpredictable markets by scheduling change."— Presentation transcript:

1 TIME PACING: COMPETING IN MARKETS THAT WON’T STAND STILL TIME PACING: a strategy for competing in fast- changing, unpredictable markets by scheduling change in predictable time intervals e.g., Intel >> builds factories two years in advance of demand may be used by small or large companies, high- tech or low-tech companies >>>>Important in markets that won’t stand still

2 TIME PACING... Time Pacing Vs. Event Pacing Event Pacing>> more traditional; responding to events, seasons, etc.; more reactive and often erratic strategy Time Pacing>> more creative and proactive >>>important psychological impact within corporation

3 TIME PACING... Two critical, but often neglected processes essential for success in changing markets –1. MANAGING TRANSITIONS often ignored; involves executing and integrating changes into the company particularly important in fast-changing markets the best transitions help managers to learn, reflect, change direction, and accomplish other goals transition processes vary from company to company

4 TIME PACING... 2. MANAGING RHYTHMS –rhythms help people plan ahead and synchronize their lives. 3-M>> 30% of revenues must come from new products –Must be aligned with the right rhythm of the marketplace –Often very rapid, only some companies will be able to keep that pace; it is important to choose a manageable pace

5 TIME PACING... Change by itself does not guarantee success –Constant change may not be what is needed for success –sometimes you need to stop and wait for the right moment; time pacing should reflect such realities as well


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