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Powered by Online Weekly Circular Ad Survey 10/29/14 Monday, November 24, 2014.

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Presentation on theme: "Powered by Online Weekly Circular Ad Survey 10/29/14 Monday, November 24, 2014."— Presentation transcript:

1 Powered by Online Weekly Circular Ad Survey 10/29/14 Monday, November 24, 2014

2 Date Created: Wednesday, October 29, Total Responses Complete Responses: 489

3 Q1: How important are weekly circulars in determining where you will shop that week? (select one) Answered: 489 Skipped: 1

4 Q1: How important are weekly circulars in determining where you will shop that week? (select one) Answered: 489 Skipped: 1

5 Q1: How important are weekly circulars in determining where you will shop that week? (select one) Answered: 116 Skipped: 0

6 Q2: How important are weekly circulars in determining what you will purchase while shopping? (select one) Answered: 489 Skipped: 1

7 Q2: How important are weekly circulars in determining what you will purchase while shopping? (select one) Answered: 489 Skipped: 1

8 Q3: How would you rate the value you receive from ShopRite’s weekly circulars? (select one) Answered: 489 Skipped: 1

9 Q3: How would you rate the value you receive from ShopRite’s weekly circulars? (select one) Answered: 489 Skipped: 1

10 Q4: How often do you consult ShopRite’s weekly circular to plan your shopping trip? (select one) Answered: 487 Skipped: 3

11 Q4: How often do you consult ShopRite’s weekly circular to plan your shopping trip? (select one) Answered: 487 Skipped: 3

12 Q5: How often do you use online coupons when shopping at ShopRite? (select one) Answered: 487 Skipped: 3

13 Q5: How often do you use online coupons when shopping at ShopRite? (select one) Answered: 487 Skipped: 3

14 Q6: How often do you view ShopRite’s online weekly circular? Answered: 489 Skipped: 1

15 Q6: How often do you view ShopRite’s online weekly circular? Answered: 489 Skipped: 1

16 Q6: How often do you view ShopRite’s online weekly circular? Answered: 116 Skipped: 0

17 Q7: How easy is it to view ShopRite’s online weekly circular? Answered: 410 Skipped: 80

18 Q7: How easy is it to view ShopRite’s online weekly circular? Answered: 410 Skipped: 80

19 Q9: Are you a member of ShopRite’s Price Plus Club program? (select one) Answered: 487 Skipped: 3

20 Q9: Are you a member of ShopRite’s Price Plus Club program? (select one) Answered: 487 Skipped: 3

21 Q10: How would you rate the value you receive from ShopRite’s Price Plus Club program? (select one) Answered: 478 Skipped: 12

22 Q10: How would you rate the value you receive from ShopRite’s Price Plus Club program? (select one) Answered: 478 Skipped: 12

23 Q11: How would you rate the degree to which special offers from the Price Plus Club program are relevant to you and your family? (select one) Answered: 476 Skipped: 14

24 Q11: How would you rate the degree to which special offers from the Price Plus Club program are relevant to you and your family? (select one) Answered: 476 Skipped: 14

25 Q12: How important is it to receive special offers from a retailer’s loyalty card program that are tailored to your needs? (select one) Answered: 475 Skipped: 15

26 Q12: How important is it to receive special offers from a retailer’s loyalty card program that are tailored to your needs? (select one) Answered: 475 Skipped: 15

27 Q13: What are the best ways for ShopRite to communicate with you about special offers, new products, etc.? (check up to three) Answered: 488 Skipped: 2

28 Q13: What are the best ways for ShopRite to communicate with you about special offers, new products, etc.? (check up to three) Answered: 488 Skipped: 2

29 Q13: What are the best ways for ShopRite to communicate with you about special offers, new products, etc.? (check up to three) Answered: 115 Skipped: 1

30 Q14: How much time per week do you spend on the Internet outside of work? (select one) Answered: 488 Skipped: 2

31 Q14: How much time per week do you spend on the Internet outside of work? (select one) Answered: 488 Skipped: 2

32 Q15: How often do you go on the Internet to plan a grocery shopping trip? (select one) Answered: 489 Skipped: 1

33 Q15: How often do you go on the Internet to plan a grocery shopping trip? (select one) Answered: 489 Skipped: 1

34 Q16: Which of the following social media sites/vehicles do you use at least once per week? (select all that apply) Answered: 399 Skipped: 91

35 Q16: Which of the following social media sites/vehicles do you use at least once per week? (select all that apply) Answered: 399 Skipped: 91

36 Q17: Do you own a smartphone? (select one) Answered: 486 Skipped: 4

37 Q17: Do you own a smartphone? (select one) Answered: 486 Skipped: 4

38 Q17: Do you own a smartphone? (select one) Answered: 115 Skipped: 1

39 Q18: How often do you use your smartphone to help you shop for groceries? (select one) Answered: 358 Skipped: 132

40 Q18: How often do you use your smartphone to help you shop for groceries? (select one) Answered: 358 Skipped: 132

41 Q18: How often do you use your smartphone to help you shop for groceries? (select one) Answered: 98 Skipped: 18

42 Q19: To what degree do you look for special offers from third- party discount or coupon sites such as Ibotta, coupons.com, etc.? (select one) Answered: 488 Skipped: 2

43 Q19: To what degree do you look for special offers from third- party discount or coupon sites such as Ibotta, coupons.com, etc.? (select one) Answered: 488 Skipped: 2

44 Q20: To what degree do you look for and use manufacturer FSI coupons (free-standing inserts) like those typically found in the Sunday newspaper? (select one) Answered: 490 Skipped: 0

45 Q20: To what degree do you look for and use manufacturer FSI coupons (free-standing inserts) like those typically found in the Sunday newspaper? (select one) Answered: 490 Skipped: 0

46 Q22: What is the primary influence over which grocery store you shop at in a given week? Answered: 478 Skipped: 12

47 Q22: What is the primary influence over which grocery store you shop at in a given week? Answered: 478 Skipped: 12

48 Q22: What is the primary influence over which grocery store you shop at in a given week? Answered: 114 Skipped: 2

49 Q23: Do store's weekly circulars affect where you shop? Answered: 486 Skipped: 4

50 Q23: Do store's weekly circulars affect where you shop? Answered: 486 Skipped: 4

51 Q23: Do store's weekly circulars affect where you shop? Answered: 116 Skipped: 0

52 Q25: In what age group are you a member? (select one) Answered: 490 Skipped: 0

53 Q25: In what age group are you a member? (select one) Answered: 490 Skipped: 0

54 Q27: Which range best describes your total household income? Answered: 478 Skipped: 12

55 Q27: Which range best describes your total household income? Answered: 478 Skipped: 12

56 Q28: What is your highest level of education completed? Answered: 479 Skipped: 11

57 Q28: What is your highest level of education completed? Answered: 479 Skipped: 11

58 Q29: What is your gender? Answered: 476 Skipped: 14

59 Q29: What is your gender? Answered: 476 Skipped: 14

60 Q30: Would you best describe yourself as? Answered: 457 Skipped: 33

61 Q30: Would you best describe yourself as? Answered: 457 Skipped: 33


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