Presentation on theme: "13 Chapter 13 Section 13.1 Facts About Advertising Section 13.2"— Presentation transcript:
113 Chapter 13 Section 13.1 Facts About Advertising Section 13.2 Advertising and ShoppingChapter 13Section 13.1Facts About AdvertisingSection 13.2Shopping Skills1
2Section 13.1 Facts About Advertising There are several types of ads and many persuasive techniques used in advertisingConsumers need to be able to identify and evaluate the information in ads.2
3Content Vocabulary Academic Vocabulary campaign infomercial direct mail advertisingtestimonialendorsemanipulatepromoteimpartial
4The Role of Advertising Advertisements are designed to influence consumers to buy products.Products can also be political, social, and charitable causes.When was the last time you bought something you didn’t need because you saw an advertisement?
5The Role of Advertising Ads introduce new products and help you compare similar and different products.Drawbacks of ads include the annoyance factor, persuading people to buy things they do not need or afford, and adding to cost of products.5
6Types of AdsAdvertising is communicated through numerous forms of media.Information ads supply facts.Image ads focus on selling products based on the image they seem to represent.
7Persuasive Techniques Advertisers use a variety of techniques to influence consumers to buy.
8Persuasive Techniques Testimonials are positive statements based on personal experience, but often people, usually celebrities, are paid to endorse these products.testimonialsA positive statement about or endorsement of a product based on personal experience.
9Evaluate AdsEvaluate ads to get more information before making purchases.Use critical thinking skills to analyze what is being said.Do you believe all the advertisements you see on TV? Why or why not?
10Evaluate AdsBe aware of deceptive advertising techniques, such as false claims, hidden catches, deceptive pricing, and bait and switch.
11Section 13.2 Shopping Skills Smart shoppers know how to plan and research purchases.Shopping for services is not the same as shopping for goods.11
13Plan PurchasesConsumers who plan their purchases will get more for their money.Avoid impulse buying, making unplanned purchases with little or no thought.impulse buyingMaking unplanned purchases with little or no thought.
14Shopping OptionsYou can buy from a variety of stores or factory outlets.Secondhand sources include garage sales, swap meets, and flea markets.Shopping from home is convenient and easy.
15Finding Good Buys Recognize good values to help save money. Be a smart shopper by evaluating quality, safety, guarantees, and hidden costs.Take advantage of sales.Use coupons and rebates to get reduced prices.
16Shopping for Services A service is work performed for a fee. Services include haircuts, car repairs, and the like.Get the most for your money.serviceWork performed for a fee.
17Chapter Summary Section 13.1 Facts About AdvertisingAdvertising has the power to influence people’s opinion and behavior.Advertising has benefits and drawbacks for both advertisers and consumers.Two different kinds of ads are information ads and image ads, and ads are available through different media.
18Chapter Summary Section 13.1 Facts About AdvertisingAdvertisers use many techniques to persuade consumers.Consumers should evaluate ads for the facts.The Federal Trade Commission (FTC) enforces laws against deceptive advertising.
19Chapter Summary Section 13.2 Shopping SkillsSmart shoppers plan their purchases and avoid impulse buying.You can shop at stores, online through catalogs, secondhand sources, and at home.When comparison shopping, consider quality and warranties, as well as price.
20Chapter Summary Section 13.2 Shopping SkillsShopping at sales and using coupons and rebates can help you save money, but only if you are careful and take time to plan.Shopping for services involves a different process from shopping for goods.
21ReviewDo you remember the vocabulary terms from this chapter? Use the following slides to check your knowledge of the definitions.The slides in this section include both English and Spanish terms and definitions.Start
22campaigncampañaA series of actions designed to bring about a specific result.Una serie de acciones diseñadas para conseguir un resultado específico.Show Definition
23infomercial anuncio informativo A television or radio advertisement that lasts 30 minutes or more and is designed to seem like regular programming.Un anuncio de radio o televisión que dura 30 minutos o más y que está diseñado para que parezca parte de la programación.Show Definition
24publicidad de correo directo direct mail advertising The practice of delivering ads to consumers’ homes by mail.La práctica de enviar anuncios por correo a las casas de los consumidores.Show Definition
25testimonial recomendación A positive statement about or endorsement of a product based on personal experience.Declaración positiva o promoción de un producto basado en la experiencia personal.Show Definition
26aprobar endorse Approve or support a product. Respaldar o apoyar un producto.Show Definition
27manipularmanipulateControl or influence somebody or something in a deceptive way.Controlar o influenciar a alguien o algo de una manera engañosa.Show Definition
28promote promover Encourage or advance. Fomentar o avanzar. Show Definition
29imparcial impartial Unbiased or neutral. Neutral o objetivo. Show Definition
30impulse buying compras impulsivas Making unplanned purchases with little or no thought.Realizar compras no planeadas sin pensarlo a fondo.Show Definition
31warrantygarantíaA guarantee that provides protection against faulty products.Acuerdo que protege al consumidor de productos dañados.Show Definition
32rebate reembolso A refund of part of the purchase price of a product. Devolución de parte del precio de la compra de un producto.Show Definition
33service servicio Work performed for a fee. Trabajo que se realiza por un monto de dinero.Show Definition
34seconddefectuosoA clothing item with a noticeable flaw, such as a small hole.Un artículo de vestir con un defecto claramente visible, como un agujero.Show Definition