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Reporting Examples (Notional Data) Sep 2014. Overview Purpose: Demonstrate how CommCheck ® survey findings will be reported out to you and your wing leaders.

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Presentation on theme: "Reporting Examples (Notional Data) Sep 2014. Overview Purpose: Demonstrate how CommCheck ® survey findings will be reported out to you and your wing leaders."— Presentation transcript:

1 Reporting Examples (Notional Data) Sep 2014

2 Overview Purpose: Demonstrate how CommCheck ® survey findings will be reported out to you and your wing leaders Results deck presents a mix of summary charts (showing top-level results in one graph for easy reading) and reference charts (showing demographic details of Airmen’s responses to each specific item) All results are broken out by cohort (enlisted, officer, civilian), rank groups (E-1 to E-4, E-5 to E-6, E-7 to E-9, CGOs and FGOs) and gender Your wing will be entitled to use these survey results any way it wishes – you’ll own the data and they’ll never be shared with anyone else 2

3 Survey Approach Wing conducted web survey on-base, using CommCheck ® tool Survey fielded 7-20 Oct 2014 1,024 respondents; margin of error +/- 3.1% 3 NOTIONAL DATA

4 4 Q1a How often your Airmen use each product: Wing Media Product Use Percent M1 94% 64% 57% 53% 48% 16% 39% 13% NOTIONAL DATA

5 Wing Media Product Use 5 Male n = 2,411 DailyWeeklyMonthlyYearlyNever Heard Total Survey Results20242021123 Cohort Enlisted24251817124 Officer10202229163 Civilian1723 24103 Rank E1-E427 1812115 E5-E623221821133 E7-E91929212092 O1-O38182030186 O4-O611212428142 Gender Female192421 114 Male24221917153 M1-1 NOTIONAL DATA This slide is produced for each product in survey. How often your Airmen use: Base Newspaper (Printed)

6 6 Female Q1a “Importance” rating for each product (by Airmen reporting at least monthly use): M2 Rating Not at all important 1 2 3 4 5 6 7 Very important Perceived Product Value NOTIONAL DATA

7 7 Male Base Newspaper (Printed): Importance M2-a Average Total Survey Results5.8 Cohort Enlisted5.8 Officer5.9 Civilian5.7 Rank E1-E45.7 E5-E65.9 E7-E95.9 O1-O35.8 O4-O65.9 Gender Female5.7 Male6.0 Perceived Product Value Not at all believable 1 2 3 4 5 6 7 Very believable NOTIONAL DATA This slide is produced for each product in survey.

8 Leaders on Social Media 8 Male Your Airmen’s opinion of wing leaders’ use of social media to communicate USAF news and info to them n = 2,411 Want to see leaders use it more Now using it the right amount Want to see leaders use it less It’s inappropriate - period Total Survey Results33381712 Cohort Enlisted36 14 Officer29352412 Civilian29431810 Rank E1-E440291714 E5-E63339721 E7-E93546163 O1-O338242117 O4-O622402711 Gender Female33381811 Male31391020 M6 NOTIONAL DATA

9 9 Male Female Percent Sources Used for Key Info M7 NOTIONAL DATA Sources your Airmen used to get info about [topic to be provided by customer] (Check all that apply) M7

10 Sources Used for Key Info Slide 1 of 2 10 Male Sources your Airmen used to get info about [topic to be provided by customer] (Check all that apply) n = 2,411 Base Newspaper (Printed) Base Newspaper (Online) Base Web SitePosters on Base Bulletin Boards on Base Total Survey Results6822721959 Cohort Enlisted8226862371 Officer6120651753 Civilian6521681856 Rank E1-E48728922476 E5-E68327882372 E7-E97926842269 O1-O36722711958 O4-O65518581548 Gender Female7123752061 Male6722711958 NOTIONAL DATA M7

11 Sources Used for Key Info Slide 2 of 2 11 Male Sources your Airmen used to get info about [topic to be provided by customer] (Check all that apply) n = 2,411 Wing or Unit Facebook Page Twitter Commander’s Access Channel Services Publication Other [Provided by Customer] Total Survey Results42823331 Cohort Enlisted501024037 Officer38723028 Civilian40823129 Rank E1-E4541034240 E5-E6511024038 E7-E949923836 O1-O342823331 O4-O634622725 Gender Female44823432 Male41823230 M7 NOTIONAL DATA

12 SA Reporting Distinction 12 Male “Do you understand the difference between “restricted” and “unrestricted” reporting of sexual assault?” n = 2,411 YesNoNot Sure Total Survey Results51454 Cohort Enlisted56404 Officer46504 Civilian42535 Rank E1-E475187 E5-E642580 E7-E971236 O1-O354388 O4-O643570 Locale CONUS51445 OCONUS50 0 S2 NOTIONAL DATA

13 Male 13 Margin of Sampling Error % Demographic %Sample Size Error Margin +/- (percentage points) Total Survey Results 1001,0243.1 Cohort Enlisted414204.8 Officer313185.5 Civilian282865.8 Rank E1-E4139610.0 E5-E6261927.1 E7-E9181338.5 O1-O3211557.9 O4-O6221627.7 Gender Female858703.3 Male151547.9 NOTIONAL DATA


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