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Health promotion initiatives that work Peter Aston Clinical Services Manager The Lesbian and Gay Foundation.

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Presentation on theme: "Health promotion initiatives that work Peter Aston Clinical Services Manager The Lesbian and Gay Foundation."— Presentation transcript:

1 Health promotion initiatives that work Peter Aston Clinical Services Manager The Lesbian and Gay Foundation

2 Or Listen up you stupid gits or I’ll take you outside and give you a good kicking

3 In the spotlight Develop a sound evidence base Define your target Conduct research Develop ASTOR

4 Ask the expert Seek advice and assistance from those in the know Work in partnership

5 Choose your weapon Getting your message across Use appropriate imagery and language Beware of humour as it doesn’t always work

6 Bad judgment Inform, don’t judge Aim to empower Give positive messages

7 Testing, testing Pre-testing is essential Hold focus groups Be prepared to go back to the drawing board

8 If the mountain wont come to Mohammed… Embrace community based services User friendly Increase access

9 Learn your lessons well Conduct evaluation Be flexible Keep up to date

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13 Further reading Effective Sexual Health Promotion - Making it count. The Field Guide -

14 Thank you


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