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Health promotion initiatives that work Peter Aston Clinical Services Manager The Lesbian and Gay Foundation
Or Listen up you stupid gits or I’ll take you outside and give you a good kicking
In the spotlight Develop a sound evidence base Define your target Conduct research Develop ASTOR
Ask the expert Seek advice and assistance from those in the know Work in partnership
Choose your weapon Getting your message across Use appropriate imagery and language Beware of humour as it doesn’t always work
Bad judgment Inform, don’t judge Aim to empower Give positive messages
Testing, testing Pre-testing is essential Hold focus groups Be prepared to go back to the drawing board
If the mountain wont come to Mohammed… Embrace community based services User friendly Increase access
Learn your lessons well Conduct evaluation Be flexible Keep up to date
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