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The State of Grantseeking Spring 2014 Presented by Ellen Mowrer Director of Business and Marketing GrantStation.com
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Why Does This Matter? Changes happen faster than ever before –Immediacy – Social Media – Overhead – Transparency – Volatile Government Funding Equally important regardless of your experience level Trending data helps you to manage your time and expectations for success 2
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Agenda Definitions & Practical Applications The Big Picture Focus Points –Annual Budget –Mission –Service Area Wrap Up 3
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Survey Definition Eighth semi-annual survey Over 1,200 respondents 3 budget ranges 9 missions 4 service areas 4
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Practical Application of Benchmarks Organizations can use this information to compare their grant activity with that of “like” organizations, and as a guide to manage that activity. But – 95% of respondents do not use benchmarks. GrantStation uses this information to ensure that we continue to provide those organizations with relevant tools and resources. 5
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Grant Program Performance Indicator Usage 6
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Agenda Definitions & Practical Applications The Big Picture Focus Points –Annual Budget –Mission –Service Area Wrap Up 7
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The Big Picture You Can Do It! In the last half of 2013, 84.0% of organizations that applied for grants won awards. Compared to last year: 81% of respondents applied for the same number of grants or more grants. 70% were awarded the same number of grants or more grants. 69% of respondents told us that their organizations received awards of the same size or larger. 8
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The Big Picture Grantseeking Activity Trend 9 Report- Activity Date Spring 2014- (Jul-Dec 2013) Fall 2013- (Jan-Jun 2013) Spring 2013- (Jul-Dec 2012) Fall 2012- (Jan-Jun 2012) More Applications 44%37%44%43% More Awards 33%30%29%27% Larger $ Awards 30%31%27%26% 22% increase; +6 points 15% increase; +4 points
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Applications = Awards 10 90% or more of organizations that applied for three or more awards won at least one award.
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11 WON # of Grants None123-56-1011-2021-3031+ 1 1854440010 2 17504471100 3 - 5 28551031265001 6 - 10 692512268210 11 - 20 22829633710 21 - 30 0105835111 31 + 0011620 14 Some awards won were applied for in prior periods.
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12 Grants as a % of Budget Spring 2014 Fall 2013 Spring 2013 Fall 2012Spring 2012 Under 10%36% 39%34%35% 11 - 25%23%22%20% 22% 26 - 50%18%16%15%16% 51 - 75%13%12%13%14%12% Over 75%10%14%15%16%15% Decreased number of organizations Increased number of organizations
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Largest TOTAL Funding Source 13 Spring 2014Fall 2013Spring 2013Fall 2012Spring 2012 Private Foundation 33%29%31%27%
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Largest Award Statistics Largest Award Size Spring 2014Fall 2013Spring 2013Fall 2012Spring 2012Fall 2011 Smallest $$35$400$40$150$50$200 Largest $$80 Million$50 Million$18 Million$24 Million$30 Million$26 Million Median $$47,000$46,000$50,000 $45,000$39,000 Average $$586,866$531,322$409,176$441,152$462,530$312,000 14 $47,000 is the benchmark for the largest award.
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The Government Effect 15 The Federal Government Any Government Sources Non-Government Sources Under $5,0002%5%14% $5,000 - $9,9992%3%9% $10,000 - $24,9996%8%14% $25,000 - $49,9996%9%16% $50,000 - $99,99911%13%17% $100,000 - $499,99928% 20% $500,000 - $999,99914%11%6% $1 million - $4,999,99921%15%4% Over $5 million11%8%0% 74%62%30% Government funding increased the total awards size.
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The Government Effect 16 The Federal GovernmentAny Government SourcesNon-Government Sources Largest Award SizeSpring 2014Fall 2013Spring 2014Fall 2013Spring 2014Fall 2013 Smallest $ $5,000$3,000$997$400$35$450 Largest $ $80 Million$50 Million$80 Million$50 Million$80 Million$50 Million Median $ $172,000$195,000$103,276$75,000$25,000$15,000 Average $ $1,465,240$1,914,462$1,006,989$659,653$268,640$240,602 Median Award Benchmark by Funder All Funders: $47,000 Federal Funders: $172,000 Any Government Funder: $103,276 Non-Government Funder: $25,000
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Grantseeking Challenges 17
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The Grantseeking Conundrum 18
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Agenda Definitions & Practical Applications The Big Picture Focus Points –Annual Budget –Mission –Service Area Wrap Up 19
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Focus: Annual Budget 20 Annual budget size DEFINES grantseeking activity. Small: Under $100,000 Medium: $100,000 to $1 Million Large: Over $1 Million
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Focus: Annual Budget 21 Grant Funding as a % of Annual Budget
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Focus: Annual Budget 22 Sources of Grant Funding by Budget Size
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Focus: Annual Budget 23 Largest Source of TOTAL Funding by Budget Size
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Focus: Annual Budget 24 The Government Effect
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Focus: Annual Budget Largest Award Size AllSmallMediumLarge Smallest $$35 $169$1,500 Largest $$80 Million$1.5 Million$850,000$80 Million Median $$47,000$5,000$26,500$122,500 Average $$586,866$27,666$69,196$1,187,306 25 Benchmarks for the largest award range from $5,000 to $122,500. Largest Award Statistics
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Budget: Small Organization 26 Younger organizational age Mixed service areas All-volunteer Grantwriting is a non-staff responsibility Grants are a smaller % of budget Fewer applications – 5 or less Fewer awards – 2 or less “Other” sources of funding Fewer government awards Smaller median largest award Challenged by LT/S and researching grants
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Budget: Medium Organization 27 Older organizational age More populous service areas Small paid staff Grantwriting is a staff responsibility Grants are a larger % of budget More applications – 10 or less More awards – 5 or less Private foundations Some government awards Smaller median largest award Challenged by LT/S and researching grants
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Budget: Large Organization 28 Oldest organizational age Most populous service areas Most paid staff Grantwriting is staff responsibility Grants are a smaller % of budget The most applications The most awards Federal government The most government awards Biggest median largest award Challenged by LT/S and reduced funding
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Focus: Annual Budget 29 Organizational budget size directly impacts the number of paid employees with job functions dedicated to grant program management. More grant-focused staff results in more applications and awards. Organizational budgets increase in proportion to organizational age; many funders look for sustainability as defined by years of existence. The largest awards come from government sources; government sources tend to fund older and larger organizations Why Does It Matter?
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Agenda Definitions & Practical Applications The Big Picture Focus Points –Annual Budget –Mission –Service Area Wrap Up 31
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Focus: Mission 32
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Focus: Mission 33 Grant Funding as a % of Annual Budget
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Focus: Mission 34 Sources of Grant Funding by Mission
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Focus: Mission 35 Largest Source of TOTAL Funding by Mission
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Focus: Mission 36 The Government Effect Largest Source of Total Grant Funding
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Focus: Mission 37 Largest Award Statistics Benchmarks for the largest award range from $20,000 to $200,000.
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Agenda Definitions & Practical Applications The Big Picture Focus Points –Annual Budget –Mission –Service Area Wrap Up 39
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Focus: Service Area 40 Rural: Under 2,500 Urban Cluster/Suburban: 2,500 to 50,000 Urban: Over 50,000 Combination: a mix of populations
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Focus: Service Area 41 Largest Source of TOTAL Funding by Service Area
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Focus: Service Area 42 Total Amount of Grant Awards
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Focus: Service Area 43 Largest Award Size
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Focus: Service Area Largest Award SizeAllRuralSuburbanUrbanCombination Lowest $$35$169$100$500$35 Highest $$80 Million$21 Million$80 Million$14.5 Million$80 Million Median $$47,000$25,000$23,650$64,750$50,000 Average $$586,866$553,760$697,519$466,170$672,643 44 Benchmarks for the largest award range from $23,650 to $64,750. Largest Award Statistics
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Custom Benchmarks 45 All Organizations Mission Median Service Area Median Budget Size Median Arts, Culture, and Humanities Rural Area Large Organization Median$$47,000$20,000$25,000$122,500 % of All Organizations Median 100%43%53%260% National Award Size $100,000$43,000$53,000$260,000 When looking at state or national award information, you can compare your own organization’s awards based on mission, service area, or budget size by multiplying by it’s percent to all organizations.
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Agenda Definitions & Practical Applications The Big Picture Focus Points –Annual Budget –Mission –Service Area Wrap Up 46
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Words From Our Founder By the year 2020, philanthropy, not only in the U.S. but throughout the world, will wear a new face. I feel confident that these changes will open an expanded door of opportunity in the area of grantseeking for nonprofit organizations. A global sensibility combined with an array of innovative technologies will birth a new way, and perhaps a new wave, of giving. Keeping up with the latest trends in philanthropy is no longer for those who have the time to delve into this sort of thinking. Keeping up with the trends is now a tool used by grantseekers throughout the world. - Cynthia M. Adams, President & CEO, GrantStation.com, Inc. 47
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Free Report Downloads 48 The Spring 2014 State of Grantseeking™ Reports: www.grantstation.com/sog_main.asp ellen@grantstation.com
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