Presentation on theme: "Student Club/ClASS Fundraising"— Presentation transcript:
1 Student Club/ClASS Fundraising University Student Affairs andUniversity Advancement
2 Agenda Fundraising Ideas Use of Tax ID#’s Fundraising Strategies Steps for Approaching BusinessesSteps for Approaching CorporationsTips for Creating Effective sExamples
3 Fundraising Ideas - Events Sporting Event CompetitionTrivia Face-OffHelp Students Move In/OutCasino or Movie NightsCook Off/Bake Off/BBQFood Salesspice it up with an all you can eat potato barBake Salespice it up by connecting it to a holidaydeliver purchases50/50 RaffleBachelor/Bachelorette/Butler AuctionCake WalkGuitar Hero/Wii CompetitionBid for Your DinnerBoard Game TournamentBreak The BalloonChristmas Tree Ornament SaleDog WashDrive-In Movie
5 Use of a Tax ID#’s Tax ID from WesternU Professional Guest Speaker Events (Not food for attendees)Health Screening/Immunization Type EventsNot Eligible for Use of WesternU’s Tax IDThird party benefiting/supportingClass/Club Banquets/Fun TripsNon Health-Related Community Service EventsProfessional Conference Travel ExpensesTax ID from External OrganizationWhen raising money for an external organization you should request use of their tax ID number. Do not deposit these funds into class/club accounts!
6 Requesting Your Own Tax ID# Tax ID for a WesternU ClubHighly NOT recommendedRequires your personal SS# and $2000Holds you personally accountable for filing of tax returns and other government documents.Tax ID number not enough to receive donationsAfter apply, you may incur significant cost to qualify your club as a “tax exempt organization” in order to legally receive tax- deductible donations.No association with WesternU in name/address etc.
7 Fundraising Strategies Start fundraising on-campus firstConsider contacting the Student Government Association and Alumni Affairs for assistanceAsk club members for supportApproach local restaurants and small businessesApproach corporations with the Office of Annual Giving’s permissionGive reasons why companies should giveBe specific in your donation requestExample: Donation of 200 cupcakes for bake sale
8 Fundraising Strategies Offer business visibilitySignageBusiness name on flyersName recognition the day of the eventRequest that the donation be given from the marketing budgetFollow up!!Build relationshipsBusiness might be more willing to give again next timeThank the business for their donationLetter of acknowledgement from club president, faculty member or club advisor`
9 Steps For Approaching Corporations Review WesternU Student Fundraising ChecklistAustin at with details of your effort including a list of organizations that you plan to solicitOnce your list has been approved and use of Tax ID# has been determined, approach corporations & receive donationsIf approved to use WesternU Tax ID#:Deposit monetary donations and Donation Acknowledgment Form to the Office of University Student Affairs (or give to COMP- Northwest Student Affairs) University Advancement will send a gift receipt/thank you directly to the donor(s)If not approved to use WesternU Tax ID#:Make deposit at Bursar’s OfficeClub/Class should send a thank you card to donor(s)
10 Steps For Approaching Businesses Review WesternU Fundraising ChecklistCreate your solicitation letter/ /postcard/phone script and to; (Pomona) (Lebanon)Sample ask letter available on Forms PageIf unsure about whether or not you will be eligible to use the WesternU Tax ID#, Austin BraunwalderApproach businesses & receive donationsIf approved to use WesternU Tax ID#:Send Donation Acknowledgement Form and check to University Student AffairsIf not approved to use WesternU Tax ID#:Make deposit at Bursar’s OfficeSend a thank you letter to your donor (include the amount given and how the funds will be used).
11 Tips for Creating Effective Emails Subject lineTell them exactly what to expectMake them want to open50 characters or less (including spaces)No attachmentsWhat’s in it for them?Include a “call to action”Include how/when/where to buy ticketsInclude contact informationProvide a sense of urgency (deadline, limited tickets etc.)Make the message scannableOver packing your ad = overwhelming your readerUse active voice, avoid acronyms & use appropriate logo/nameUse font size/color/type to emphasize key informationTwo s/event toClass AccountsPomona Faculty:Pomona Student:Lebanon Faculty:Lebanon Student: DO2015 – Lebanon & DO2016-Lebanon
12 ExamplesWhat do you LIKE?What would you CHANGE?