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Friends who Choose Your News Brian Baresch,University of Texas at Austin Lewis Knight, UT Austin Dustin Harp, Ph.D., UT Austin Carolyn Yaschur,

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Presentation on theme: "Friends who Choose Your News Brian Baresch,University of Texas at Austin Lewis Knight, UT Austin Dustin Harp, Ph.D., UT Austin Carolyn Yaschur,"— Presentation transcript:

1 Friends who Choose Your News Brian Baresch,University of Texas at Austin Lewis Knight, UT Austin Dustin Harp, Ph.D., UT Austin Carolyn Yaschur, UT Austin

2 “If the news is that important, it will find me”

3 In Pew’s recent State of the Media report, 41% of Americans cited the Internet as the place where they got “most of their news about national and international issues”; this cohort is 17% larger than a year earlier.

4 Ink economyLink economy

5 Facebook has become the leading referrer for visits to news and media sites, ahead of the aggregator Google Reader, and is fourth overall behind Google search, Yahoo and MSN.

6 How many link how much

7 Linkers by age

8 Link genres

9 Link topics

10 Genres by sex

11 Topics by sex

12 Primary medium

13 Thank you Brian Baresch, UT Austin Lewis Knight, UT Austin Dustin Harp, Ph.D., UT Austin Carolyn Yaschur, UT Austin


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