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Warsaw 2015. The Angling World Angling is the most popular hobby in Poland. Anglers constitute 7,05% of Polish population it is 2 124 292 people.

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Presentation on theme: "Warsaw 2015. The Angling World Angling is the most popular hobby in Poland. Anglers constitute 7,05% of Polish population it is 2 124 292 people."— Presentation transcript:

1 Warsaw 2015

2 The Angling World Angling is the most popular hobby in Poland. Anglers constitute 7,05% of Polish population it is people.

3 The Angling World Our average circulation consists of ; it is controlled by Związek Kontroli Dystrybucji Prasy ( ZKDP). We occupy second place in regard of selling our copies after „Wędkarski Świat”. Each our magazine is read by 6 people on average.

4 The Angling World We are a young and dynamic monthly magazine which deals with issues of ecology, tourism and angling itself. We cooperate with the most professional writers. We provide our readers with the greatest number of angling and natural photos. We fight for the preservation of the natural environment and protection of the Polish nature.

5 The Angling World Readership (CCS): 1,24% PRESS according to SMG/KRC CCS – The seasonal newspaper Readership Cycle –an arerage reading during six months

6 The Angling World The biggest Polish distributors sell our magazine: Ruch SA Kolporter SA Pressmarket Garmond As well as shops and wholesale compamies which sell fishing equipment Through these distributors our monthly magazine is sold in retails outlets

7 The Angling World The sale of A monthly magazine „ The Angling World” the geographic structure -the percentage rate Province sale% 1.dolnośląskie7,01 2.kujawsko-pomorskie4,62 3.lubelskie5,08 4.lubuskie4,09 5.małopolskie4,17 6.mazowieckie21,08 7.opolskie2,85 8.podkarpackie3,86 9.podlaskie2,01 10.pomorskie 5,25 11.śląskie9,33 12.świętokrzyskie 1,83 13.warmińsko-mazurskie 3,00 14.wielkopolskie 10,20 15.zachodniopomorskie 5,90 16.prenumerata, itp..9,32 17.export 0,40

8 The Angling World 66,7% of our readers make use of the published advertisements in our monthly magazine while shopping

9 The Angling World our references (companies beyond the field of anglind): Mercedes; JEEP:Knorr; Canal +; NTT; Nokia;Yamaha;HONDA MARINE;TOHATSU; Bayer; Johnson; Novartis; Sportis; WWF;Lowrance, Eagle; Cannon Cosmetics, Browary Tyskie.


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