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Dave Byron Community Services Director Pam Renfro Office Manager Joanne Magley CI Manager Bernice Wendland Information Desk Jeff Crumbley Photographer.

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Presentation on theme: "Dave Byron Community Services Director Pam Renfro Office Manager Joanne Magley CI Manager Bernice Wendland Information Desk Jeff Crumbley Photographer."— Presentation transcript:

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2 Dave Byron Community Services Director Pam Renfro Office Manager Joanne Magley CI Manager Bernice Wendland Information Desk Jeff Crumbley Photographer Tyler Wehmeier Webmaster Andrew Cardona Videographer Michelle Coats CI Specialist Pat Kuehn CI Specialist Brian Bell Sr. Graphic Designer Paul Radetsky Graphic Designer

3  Media relations  Crisis communications  Public records requests  Websites  Publications and graphic design  Media relations  Crisis communications  Public records requests  Websites  Publications and graphic design  Public events  Multimedia  Public information campai gns  Marketing and advertising  Public events  Multimedia  Public information campai gns  Marketing and advertising

4  Centralized source  News releases  Respond to requests for information

5  Associated Press style  Public meeting notices  Upcoming programs  Emergency information  700 releases in 2012  Upcoming programs  Emergency information  700 releases in 2012

6  Hurricanes and tornadoes  Floods and wildfires  DBIA emergencies  Staff on-call 24/7  EOC activated if necessary

7  PIOs from public agencies in Volusia and Flagler counties  Coordinate public information by having a focused message to avoid misinformation

8  Activated at EOC during emergencies  Staff provides updated emergency information

9  Assists visitors  Daily news clips  Meeting calendar  Answers webmail

10  All state, county and municipal records are open for personal inspection and copying by any person.

11 Individuals do not need to provide name, address, phone number, affiliation or show a special purpose or legitimate interest to access public records.

12 Community Information processed 200 public records requests in FY 2012.

13  FlyDaytonaFirst.com  FlyDaytonaFirst.com  MarineScienceCenter.com  VolusiaHistory.com  DeBaryHall.com  LyoniaPreserve.com  Sports Volusia.com  Volusia.org  Votran.org  OceanCenter.com  ECHOtourism.com  FloridaBusiness.org  GreenVolusia.org  VolusiaSheriff.org

14  Volusia.org had 6 million unique visitors in FY  Webmaster handles design and content.  Staff answers 500 webmails a month.

15  Redesigned website  Modern look  User-friendly  Modern look  User-friendly

16 Home page includes extensive calendar of events.

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19  Catalogs all sporting events in Volusia County  Catalogs all sporting events in Volusia County

20  Brochures  Newsletters  Advertisements  Invitations  Signs, posters

21 Community Information designed and produced 208 printed materials and 47 ads in in FY 2012.

22 Groundbreakings Ribbon cuttings DedicationsProclamations

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24 Community Info prepared 116 proclamations in FY 2012 to recognize individuals, groups and events.

25  Audio broadcasts and closed captioning of County Council meetings  Informational and promotional videos  TV and radio PSAs  Still photography

26  Weekly TV show about county government and services it provides  Airs on WDSC-TV 15 at 5 p.m. Sunday and 7:30 p.m. Monday  View it on volusia.org!

27  Weekly radio show  WNDB 1150 AM at 8:30 a.m. Tuesday  WKRO FM 93.1 and WVYB FM at 5 a.m. Sunday  WHOG 95.7 FM at 6 a.m. Sunday  Rebroadcast on WSBB AM 1230  Weekly radio show  WNDB 1150 AM at 8:30 a.m. Tuesday  WKRO FM 93.1 and WVYB FM at 5 a.m. Sunday  WHOG 95.7 FM at 6 a.m. Sunday  Rebroadcast on WSBB AM 1230

28  RPIE – Research, planning, implementation and evaluation  Measurable objectives

29 Research:  In 2000, only 66% of county residents responded.  Lowest rates were in Pierson and Daytona Beach.  Numbers are used to determine federal funding.

30 Planning:  Eye-catching graphics  Simple call to action  Use locals as models  Target hard-to-reach groups (minorities, migrant workers, low-income residents and renters) Planning:  Eye-catching graphics  Simple call to action  Use locals as models  Target hard-to-reach groups (minorities, migrant workers, low-income residents and renters)

31 Implementation:  $75,000 budget  Print, radio and TV ads  Billboards, movie theaters, transit ads  Speakers bureau, news releases, direct mail  Signs in public buildings Implementation:  $75,000 budget  Print, radio and TV ads  Billboards, movie theaters, transit ads  Speakers bureau, news releases, direct mail  Signs in public buildings

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34 Evaluation:  7% increase in mail participation

35 Research: Research:  People are allowed to drive on portions of Volusia County’s beaches.  Traffic-free zones and limited off-beach parking are available.  Two children were killed on Volusia County beaches in 2010.

36 Key messages: Key messages:  Drive safe. Play safe.  Obey traffic regulations.  Take children by the hand.  Consider traffic-free zones.

37 Implementation:  Brochures at toll booths  Additional caution signs  News releases  Website  Radio  TV

38  Ocean Center  Votran  DBIA  DeBary Hall  Marine Science Center  Lyonia Environmental Center  Libraries

39  $80 million expansion in  Marketing director hired in 2011.

40  Marketing is focused on attracting conventions.  Convention-goers fill hotel rooms and visit businesses.  Target market: Meeting planners

41 General awareness marketing

42 Inexpensive and convenient public transportation

43  Small marketing budget  Target markets: Tourists and locals

44 Small budgets: News releases, fliers, targeted ads, schools, word of mouth

45  News releases  Website presence

46     Bimonthly  Feature stories  Photos

47  Public information  Media relations  Public information  Media relations  Disaster preparedness  Continue redesigning websites  Disaster preparedness  Continue redesigning websites


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