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GOODREADS: THE PLATFORM THAT CAN MAKE YOUR CAREER Michael J. Sullivan Riyria Revelations ● Riyria Chronicles ● Hollow World.

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Presentation on theme: "GOODREADS: THE PLATFORM THAT CAN MAKE YOUR CAREER Michael J. Sullivan Riyria Revelations ● Riyria Chronicles ● Hollow World."— Presentation transcript:

1 GOODREADS: THE PLATFORM THAT CAN MAKE YOUR CAREER Michael J. Sullivan Riyria Revelations ● Riyria Chronicles ● Hollow World

2 G ETTING P RESENTATION S LIDES  Will be posted to my blog on Monday:  Along with links to some of the resources I’ll speak about today.  Both this presentation, and my presentation on Author Branding given in yesterday’s PRO session

3 A L ITTLE B IT A BOUT M YSELF  Author Riyria Revelations, Riyria Chronicles, Hollow World  Half a million English Language Books Sold  20 Foreign Language Contracts  Self, small-press, and big-five  At BEA (Book Expo America) Goodreads presentation used me as a case study for an author who “does Goodreads right.”  #48 Most followed last 12 months; #43 Most followed last week (out of 78,000 authors + millions of readers)

4 A L ITTLE B IT A BOUT Y OU  How many of you were at my session yesterday on branding?  How many have published at least one book or article?  How many are still in the pre-publication phase?  How many are or want to be traditionally published?  How many are or want to be self-published?  Are there any hybrid authors in the audience: who both self and traditionally publish?

5 T HREE T HINGS T HAT M ADE M Y C AREER  Wrote books that people wanted to read  Connected with book bloggers to get reviews/interviews  Early adopter of Goodreads  Member since October 2008  19 Giveaways  2 Publisher funded marketing campaigns  3 Goodreads Choice Nominee  Featured in Goodreads Newsletter  Featured author in “Ask the Author” rollout

6 N O M ATTER H OW Y OU P UBLISH – U SE G OODREADS  It’s where the readers are (twitter, pinterest…etc all kinds of “stuff” but goodreads is JUST books  2013 BEA Presentation (May 30, 2013)  18 million members  570 million books shelved  24 million books reviewed  11 million books discovered (added “to-read” shelves)  74,000 authors

7 W HAT W E C AN D O T ODAY  I’ve written volumes of information on this subject  Can only scratch the surface in 50 minutes  Going to hit the highlights  Lots of time for Q&A  Lots of resources for further study after you leave the conference

8 M ANY A UTHORS F IND G OODREADS D IFFICULT  An Author’s Guide to Goodreads (reddit)  Goodreads Part 1: Setting up your profile  Good Reads Part 2: Tell me about your book  Goodreads 201: Part 3: Introducing yourself  Goodreads 201: Part 4:Introduction s  Measuring your Goodreads Results  Putting your best foot forward n_authors_guide_to_goodreads/

9 G OODREADS H ELP  Slide share – 22 Presentations  Goodreads 201 – Advanced Technique  Marketing your books on Goodreads  Building a Platform on Goodreads  Your Guide to Giveaways  Your Guide to Author Promotions  On the site  Guidelines for Authors  Author Program How to

10 G ETTING S TARTED W ITH G OODREADS  Optimize your Goodreads Profile Page  Claim your page  Make sure all your books are showing  Link to your blog  Post some sample chapters  Find appropriate groups  Post a book in “author’s section”  Create some templates  Do a giveaway  Track your results

11 A UTHOR P ROFILE

12 A UTHOR P ROFILE D ETAILS  Identifies you as a Goodreads Author  Use your “long bio” like discussed in yesterday’s session  Use italics, bolding, and pictures to make it standout  Automatically adds blog posts to Goodreads  NEW: Ask the author – Q&A with readers

13 G ROUPS : T HE M OST I MPORTANT P LACE ON G OODREADS  Few authors seem to know or use them  Check the rules!!  Find groups that match your genre  Usually have a section for author’s to post  Usually do monthly polls to choose “to read” books  BE A MEMBER FIRST

14 G ROUPS : A UTHOR ’ S S ECTION P ROMOTION P OST  Thank them for opportunity  Graphic or book cover  15 word “headline” (from yesterday’s presentation)  One paragraph “back of book blurb”  Reviews (with links)  Any accolades  Most anticipated books  Best book of 2013

15 P RIVATE G ROUPS  By invitation only  Exclusivity = desirability  Part of the “in-crowd”  Secret - what is said in the group stays in the group  No posts are sent out to the person’s feeds  Give them special things they can’t get anywhere else  Short story, afterword, playlist used when writing books

16 E MAIL S IGNATURES

17  Shows pictures of your books  Links to Goodreads pages  Can create links to books not yet published  Do a “search” on the book title  Use the “Manually add book” on the far right  Eliminates need to “push” your book

18 G IVEAWAYS  Choose your categories well  Doesn’t have to be a ton of books 1-2 is fine  Make a compelling description  Start early (pre-order)  Run for about 30 days  Use the widget to advertise  Can run several for the same book

19 G IVEAWAYS : D O T HEM O FTEN

20 T RACK R ESULTS : A UTHOR ’ S D ASHBOARD  Summary of all your books  Overall rating – how much people like your books  How many people are shelving and have read the books

21 T RACK R ESULTS : B OOKS A DDED TO S HELF

22 T RACK R ESULTS : U NIQUE R EADERS ( ADD TO SHELF )

23 T RACK R ESULTS : M ONTHLY

24 I N C ONCLUSION  You build an audience one reader at a time…goodreads is where you connect with them.  Be a “member” first  You get what you give  Even a “small-fry” can be a star  Keep at it…you’ll build over time

25 C ONNECTING W ITH M E    Website:  Publishing articles: Amazing Stories Magazine  Reddit:  /r/fantasy  /r/writing  /r/write2publish


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