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MHealth: a health insurances perspective. Birk Bruckhoff Marketing Manager New Media Responsible for the website, mobile, social media and for innovation.

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Presentation on theme: "MHealth: a health insurances perspective. Birk Bruckhoff Marketing Manager New Media Responsible for the website, mobile, social media and for innovation."— Presentation transcript:

1 mHealth: a health insurances perspective

2 Birk Bruckhoff Marketing Manager New Media Responsible for the website, mobile, social media and for innovation projects 2 :: Birk Bruckhoff

3 Who is BIG direkt gesund, or BIG for short? BIG is the first direct health insurance fund in Germany. The company was established in From the BIG headquarters in Dortmund, a team of over 500 employees provides 390,000 members throughout Germany with a professional and flexible service – a direct, 24-hour service. 3 :: Birk Bruckhoff

4 Who is BIG direkt gesund, or BIG for short? The idea behind BIG in a nutshell: all online with a new quality of service. We do without expensive local branches, using modern channels of communication instead. Low administration costs, a very good price-performance ratio and excellent service are the results. We see us as a provider of health logistics services, which mean innovative services for the individual and modern concepts for the healthsystem. 4 :: Birk Bruckhoff

5 Here’s how to get in contact with BIG 5 :: Birk Bruckhoff

6 The BIG app is a mobile alternative to responsive web design The BIG app is available for iPhones and Android smartphones. BIG’s website has been designed for stationary and mobile devices.

7 BIG services are accessible from home and on the go  The BIG app is available free in the Apple Store, from Google play and on the BIG website.  The BIG app provides information and help for everyone  The BIG app provides customers with a mobile branch office in myBIG

8 What does the app offer?  myBIG – mobile branch office for customers  Messaging, Facebook and Twitter feeds  Contact section with the hotline number, postal address and a call-back option  Specific searches  Direct phone contact with BIG  BIGtionär bonus plan

9  Subject guides (Fit and Healthy, Family etc.)  Individual settings and convenient functions  More about BIG: ordering information, leaving feedback, sharing on Facebook and Twitter  Key functions immediately accessible at all times What does the app offer?

10 myBIG – this is the mobile branch office in the app

11 Customers can manage their personal affairs in myBIG  Change personal details  Change bank details  View lists of benefits  View lists of applications

12 Data can be sent to BIG while underway  For example, changing bank details from a smartphone  Data are transmitted directly to BIG via encrypted channels  This also works for ordering certificates and confirmations  And customers can follow their actions directly in myBIG via the app or on the website

13 myBIG – Usecase ordering certificates/confirmations

14 myBIG – lists of benefits and applications

15 BIGtionär bonus plan - What does the app offer?  Registering to take part in the BIGtionär bonus plan  BIGtionär points can be collected via the BIG app  BIGtionär account holders can check how many points they have for the current and previous years

16 BIGtionär Bonus Plan – usecase account statement

17 BIGtionär Bonus Plan – usecase recording points

18 The BIG app provides information for everyone  Shows current news about issues relating to health and health insurance funds  Provides subject guides for many areas  Streams news from the BIG community on Facebook and Twitter

19 Service tools and specific searches for everyone  and to take you there if needed  find diagnosis codes and medicines exempt from co-payment and view detailed information Use the BIG app to: ... right away...  search for pharmacies, doctors, health promotion classes and poison control centres

20 Find pharmacists - usecase

21 Find health promotion classes - usecase

22 Information about diagnoses - usecase

23 Find medicines that are exempt from co-payments

24 Find poison control centres - usecase

25 ... and access recommendations from BIG Check vaccination and health screening status  Using the check for vaccinations and health screening  Easily enter personal details

26 26 :: Birk Bruckhoff mHealth – a topic for health insurance providers?

27 27 :: Birk Bruckhoff mHealth – a topic for health insurance providers? At this time, no health insurance provider offers a comprehensive mobile health portal for people with good or poor health. There are isolated offers like online health assessments and training. BIG direkt gesund AOK Nordost AOK Plus Daimler BKK TK DAK Gesundheit

28 28 :: Birk Bruckhoff Health apps and sensors There are 97,000 mobile health apps worldwide; 15,000 health apps have been programmed for Germany.* Fitness apps account for 50% of all traffic in the area of mobile health applications.** There are forecasts predicting that over 80% of turnover in five years will come from income from apps-related gadgets.*** *Global Mobile Health Market Report von research2guidance, März 2013 **Bytemobile Mobile Analytics Report von Citrix, Februar 2013 ***Global Mobile Health Market Report von research2guidance, März 2013

29 29 :: Birk Bruckhoff What can we already measure today? Blood pressure Sleep phases Lung function Size Weight BMI Calories Fitness Diet progress Allergies Diabetics Biological age Cognitive/brain training Stress management/reduction Identifying depression count our steps Drink alarm Office exercises

30 Why is BIG getting involved with mHealth? 30 :: Birk Bruckhoff Smartphones connect our real and digital lives and we use it

31 The world of health care will change 31 :: Birk Bruckhoff The world of health care will change over the long term with mHealth, in: - preventive health care -diagnostic services -laboratories -research -treatment -rehabilitation and after-care

32 question that arise with mHealth 32 :: Birk Bruckhoff Who will pay?

33 Another questions that arise with mHealth Infrastructure for exchanging data between stakeholders 33 :: Birk Bruckhoff Are apps and gadgets medical devices? Are apps and gadgets medical appliances that a health insurance provider will pay for? Are quality standards being developed for the test results from apps and gadgets and who is monitoring these for the consumer? Do we need a licence for apps and gadgets that are used in health care?

34 mHealth: a health insurances perspective THANK YOU direkt.de THANK YOU direkt.de


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