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© 2008 CIP Professional Services Verktyg för IP-strategiarbete Högskolans utmaningar som motor för innovation och tillväxt Jens Bördin, Vinnova - a partner for responsible Intellectual Asset Management
© 2008 CIP Professional Services CIP Professional Services is a Development company We are the development and content platform of CIP – Center for Intellectual Property (GU/CTH) We are the knowledge-based business branch of CIT – Chalmers Industriteknik Our main business is to be a Development partner to knowledge-intensive businesses and public organizations We partner with Leading technology-based businesses Universities Knowledge-intensive public actors Policy actors or financiers We are a fully owned subsidiary to Chalmers Industriteknik We are 100% ”customer financed” CIP Professional Services AB Who we are? - a partner for responsible Intellectual Asset Management
© 2008 CIP Professional Services Imagine a cellphone... The productThe technology and knowledge behind
© 2008 CIP Professional Services Cell-phone technology Technology market fields - 3G Cell Phone example. Handheld Terminal technology Antenna / Transmission Technologies Battery technology CellsAnodeCathodeElectrolyteElectrodeCell casingBattery pack Battery measurement and control Short-range Communication Technologies Memory Storage Technologies User Interface Technologies Data Transmission Technologies TD-SCDMA Technologies FOMA Technologies HSOPA Technologies... Research group has developed new material – may be able to substantially increase cell-phone battery performance What do we need to know to enable utilization of these results?
© 2008 CIP Professional Services Research data Databases Inventions Designs Visualizations Content Information and descriptions IT conceptualizations/code etc 1. Innovation Project Map – Deconstructing the project into its fundamental building blocks Who are the carriers of the building blocks? Reseachers Inventors Others? Are they internal or external? If external, which relations are carrying the building blocks? Building blocksPeople and relations AA1A1.1A1.2A1.3A2A3
© 2008 CIP Professional Services 2. Technology Market Map – Understanding the external market and networks Handheld Terminal technology Antenna / Transmission Technologies Battery technology CellsAnodeCathodeElectrolyteElectrodeCell casingBattery pack Battery measurement and control Short-range Communication Technologies Memory Storage Technologies User Interface Technologies Data Transmission Technologies TD-SCDMA Technologies FOMA Technologies HSOPA Technologies... Which technology market are we on? Which possibilities are there for further development or commercialization? What characterizes this market? Who are the players? How do they play? Technology fields/players Business models Patenting (static/dynamic use) Standardization Openness/collaboration types Regulation Control structures etc
© 2008 CIP Professional Services 2. Technology market map – some examples What do the development clusters look like? How is our technology field positioned in relation to other fields? How are the different players positioned?Which patent positions do they have?
© 2008 CIP Professional Services 3. Background-Foreground Map – Mapping of relational claims to the project’s building blocks BackgroundForeground Technology Objects: Jan ’07-April ’07-July ’07-Oct’07-Jan ’08-April ’08-July ’08-Oct’08-Jan ’09 Division of research project in two directions Research Project 2b Research Project 1 Background research Research proj 2a- Part1 Research project 1 initiated Research project 2b initiated Research proj 2a- Part2 Research project 2a initiated FinanciersPerformers Private companyInstitute researcher University researchers FinanciersPerformers UniversityUniversity researchers FinanciersPerformers Foundation 2 private companies University Independent scholars University researchers Consultants Research project 1 Research project 2b Research project 2a Anode technology results
© 2008 CIP Professional Services 4. Intellectual asset report – what do we have that’s truly valuable? 1. Innovation project map (Internal) 2. Technology market map (External) 3. Background/ foreground map 4. Intellectual asset report
© 2008 CIP Professional Services Intellectual Asset Report – Defining what’s truly valuable Research data Databases Inventions Designs Visualizations Content Information and descriptions IT conceptualizations/code etc Purpose 1.Determine what we have that is truly valuable – defining the projects Intellectual Assets (IA) Focus Utility Uniqueness Value creation potential Development Control
© 2008 CIP Professional Services 11 Verification of Early-stage Innovation Projects 1. Innovation Project Map 2. Technology Market Map 3. Background- Foreground Map 4. Intellectual Asset Report Deconstruction of the innovation project into its fundamental building blocks - to develop a holistic understanding of the innovations, people and relations connected to the project. Mapping and analysis of the external market within the relevant technology fields, and how this affects the project’s potential for further development/ commercialization. Mapping of the legal and relational claims to the project’s building blocks, made by actors who have been involved in the development of the project. Integrative analysis of the three preceding steps to identify which building blocks are truly valuable – defining the project’s Intellectual Assets (IA).
Jens Bördin, CEO
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