Presentation on theme: "Digital Governance in Luxury, Fashion and Retail industry EXECUTIVE SUMMARY."— Presentation transcript:
Digital Governance in Luxury, Fashion and Retail industry EXECUTIVE SUMMARY
I need the FW 2015 samples pictures in 10 minutes! Hmm…I’ll send them via WeTransfer…and then I’ll email you an Excel with the available sizes and colors. Ah…and I’ll tell Laura to send you the pictures of the fabrics! Ahem…Laura only uses Dropbox though…ok ?!
I need the PE 2015 samples pictures in 10 minutes! We are in a……MEDIA CHAOS ! Hmm…I’ll send them via WeTransfer…and then I’ll email you an Excel with the available sizes and colors. Ah…and I’ll tell Laura to send you the pictures of the fabrics! Ahem…Laura only uses Dropbox though…ok ?!
MEDIA CHAOS exist when: ▶ images and videos are produced but not re-used ▶ files are shared via “personal” channels (WhatsApp, Dropbox, WeTransfer, etc…) ▶ e-mail is the preferred channel for sharing of files ▶ it’s difficult to associate business information to images and to easily identify and search them ▶ It’s hard to find the images, video and documents you want when you need them …because there is no COMPANY DIGITAL ARCHIVE.
> * * Enrico Beltramini – founder of Fashion Technology Accellerator in Silicon Valley and ex Board Member GUCCI
(*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam
The most important business strategists have a clear vision for how luxury, fashion and retail companies should produce, manage and use digital content in order to improve sales performance and efficiency and to drastically lower cost. It’s called DIGITAL TRANSFORMATION.
WARDA is the company’s digital system aim to put order into the MEDIA CHAOS through specific applications, covering every strategic step of the fashion business.
WARDA is the company’s digital system aim to put order into the MEDIA CHAOS through specific applications, covering every strategic step of the fashion business. Style & Product Board Visual &Retail E-Commerce Marketing & Social the solution
From notes and paper… Images Tags Notes Sharing Approval Colors
Images Tags Notes Sharing Approval Colors to company’s digital information...
easy to share and collaborate… Share Real time Tag Chat Web Mobile
Style & Product Allows you to share images of sketches, prototypes and samples Allows analyzing of images at maximum resolution, also when you are geographically thousands of miles away Facilitates sharing of images immediately and in real- time Protects these very sensitive data from non-authorized access Creates an archive of all digital material, already classified and organized. sketch prototype sample
Marketing & Social Plans shootings and collects images from photographers via the most common cloud services (Box, Dropbox, etc.) Allows you to organize the workflow and to control and validate images and videos Adds multi-lingual copy for various usage Categorizes, tags and classifies by typology (press, advertising, etc.) Publishes images online or via a link Creates an archive of all digital material, already classified and organized. Collect UGC (user generated content) from social media such as INSTAGRAM, FACEBOOK, TUMBLR, PINTEREST pressadv brand social
Visual & Retail Creates exposition criteria by tagging the instructions, the product codes and the notes for the setup Distributes the criteria directly onto iPad Plans the setup and control of expositions Verifies, in real time, the implementation of the exposition by sending photos or videos via iPad Creates an archive of all digital material, already classified and organized. map window visual guidelines
E-Commerce Plans shootings and collects images from photographers via the most common cloud services (Box, Dropbox, etc.) Allows you to organize the workflow and to control and validate images and video Organizes all information in order to create the catalogue Multi-lingual management Publishes on storefront platforms like DEMANDWARE, HYBRIS, MAGENTO and other
Disruptive Digital Technology BOARD Innovative technology JAVA REACTIVE Real-time service and feedback Seamless integration with third party services NoSQL and RDBMS to manage BIG DATA Web and Mobile interface with advanced UX Experience Hybrid cloud architecture for asset distribution on premise or in cloud Power to manage billions of digital assets and structured information Images Video Documents Metadata Workflow Collaboration Real-time Web Mobile Integration API On premise Cloud Hybrid
(*) Source: DAMCoalition.com, July 12, 2013: http://bit.ly/adobedam Our VISIONThe fashion industry today moves much faster than the speed withwhich the digital information needed for its business is exchanged.Who operates in this market needs to collaborate, share, discussmakes decisions in real time, visualizing ideas, products, stores andcompetitors as well as how their clients view their products.The media chaos, in which these companies operate today, will giveway to simple and fast collaborative processes that are real-time andsafe in order to be able to work wherever and at any given time.WARDA is changing the way fashion industry will see itself.Our MISSIONWe deliver the best technology, allowing fashion and retail companiesto use digital information along the whole value chain, giving them thepossibility to adhere to new, digital business models immediately andcost effectively via potent features for archiving, sharing andcollaborating via web or mobile.WARDA’s deep tech competence is combined with industryexperience and collaboration with some of the best internationalpartners, which is giving us a global experience that we will bring toeach project and innovation of the product.
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