Presentation on theme: "Welcome This is the life and times of our agency. You are invited to take a peek at what we do and how we do it."— Presentation transcript:
Welcome This is the life and times of our agency. You are invited to take a peek at what we do and how we do it.
For 24 years now, we have Fertilized and Nurtured Relationships
For 15 of those years, we have been empaneled with and are actively working on the marketing and employee communication solutions with Unilever India
Our clients come to us for planning and executing signature meetings and conferences Our knowledge in event technology and show gear helps in delivering superlative and high recall experiences, way past the completion of the event.
Social Gatherings and Public Relations Parties need newsworthy content and liberal doses of glamor Our Artist and Repertoire Team ensures the presence and interaction of pertinent celebrities and performers to interact and entertain the brand custodians and the media fraternity
Launches of plants, buildings and clubs requires scale of show gear and depth of choreography to create additional theatre The Mumbai Cricket Association Club saw the attendance of political, bureaucratic and sporting leaders converge at the launch of its facility at Bandra Kurla Complex, Mumbai.
Product Launches are our specialty Arguably the most number of such unveilings for marketing teams and media fraternity spanning over a period of 15 years with Lux Beauty Soaps
Our strong Artist and Repertoire department is connected with the influencer fraternity and provides a bouquet of possibilities to brighten up anything from an entertainment evening to an extended campaign for consumers or traders. And movie stars, sports heroes and funny presenters make our events vibrant and memorable
We bring a deep understanding of consumer psyche and behavior Mining Consumer Insights is the job of our in- house Planning Team. The core strategy undergoes the Creative Process that is fresh, original and relevant; to deliver a memorable and empowering consumer experience. Our national reach and offices around the country ensures timely, multicity rollout for activation campaigns.
We give our clients inroads to branding consumer experiences and owning these in their life-spaces From Brand Activation to empowering citizens through social messages, creating experiences that translate into practices that get deeply embedded in the daily lives of consumers is something that comes to us naturally ‘Pocket Mein Packet’ was a campaign for Population Services International to encourage the common man to use condoms while visiting sex workers
MINISTRY OF TOURISM and VOLKSWAGEN BRIEF – Initiate a Clean India Campaign EVENT – 6th & 7th January 2012, through a one of its kind 3D projection, Clean India Campaign was initiated. It resulted into an awe inspiring effect expressed through graphics and movements and one which touched the hearts of many people and became Midas Next’s Best Signature Event. BEST SIGNATURE EVENT AT EEMAX AWARDS 2012 Over 10 lakh YouTube hits Over 14,50,000 results for searching the term “3d mapping on India Gate” on Google
HINDUSTAN UNILEVER LIMITED BRIEF – UDAAN Launch to motivate and encourage product consultants for their valuable contribution and immeasurable efforts EVENT – UDAAN LOCATIONS – Mumbai, Hyderabad, Bangalore, Chennai, Delhi, Chandigarh, Kolkata & Pune
Population Services International (PSI) BRIEF – Educate HIV high risk target audience to wear condoms in the dark TARGET AUDIENCE – SEC D/ E; Truck Drivers; migrant workers EVENT – “Kaun Banega Shyam Sitara?” ( Who is the star of the evening?). The key point of this communication was to engage the TG in a way that would make them comfortable and accessible without alienating them in any manner. The promotion involved getting the TG to dress mannequins by putting a wide range of accessories on them – from watches to glasses, clothes and finally the condoms – all in the dark. When addressing an issue of such delicate sensitivities, this subtle yet slightly humorous approach showed results Publicity posters and human banners were used liberally to create awareness A series of activities created excitement around the event. The evenings ended with stage shows like the “Raas Leela” and high-energy DJ shows
CLOSE UP. HINDUSTAN UNILEVER LIMITED BRIEF - Create an out-of-the-box, clutter-breaking activation for Close Up Route -Experiential Marketing The Big Idea: Bungee Jumping Bungee Jumping, which requires a high degree of confidence, had a very strong brand connect with Close Up which had the “Hai Confidence” tagline. This led to the creation of a partnership between the two. This 4-city (Mumbai, Bengaluru, Hyderabad, Pune) event was promoted through the use of OOH media using the line- “Confidence Hai? Go Jump!” The whole idea of bungee jumping was introduced for the first time in India through this campaign A huge number of people turned up for this event and the whole idea worked like a charm on the audience
AXE VOODOO. HINDUSTAN UNILEVER LIMITED BRIEF - Launch a new variant- Voodoo from the Axe stable ROUTE - Voodoo Village Party. An exclusive ‘invite- only’ party. A remote, uninhabited island off the Kerala coast was transformed into a high- energy Voodoo Village. Ginger was burnt over 21 days, to keep out insects and unwanted creatures from the site. Special boats then ferried trucks, gear and people to Ramanathurth Island. The Party transported guests to another world. The effect was further enhanced through specialized frost lighting techniques which added to the mood on the dance floor. The Voodoo Village Party set a new standard for BTL activity.
Technology Powered Events
Hindustan Unilever Limited EVENT- Partner To Win Unilever invited its 19 Key suppliers to showcase their latest innovations to Senior Managers. MidasNext organized and managed the Exposition at HUL. At Renaissance, more than100 suppliers from across the organization were invited to gain a deeper understanding of the company’s strategic priorities. Mandira Bedi hosted the show. Unilever also hosted the ‘Partner To Win Awards’ to recognise the suppliers who’ve made a significant contribution. Midas Next was responsible to coordinate all aspects of the 5 day event; from registration of Senior Managers to assisting them in their travel plans to organizing a cultural evening etc. Technology embellishment included a 27 country simulcast video conferencing solution.
HINDUSTAN UNILEVER LIMITED EVENT – VIRTUAL STREET Picture this :- Google to MSN to Nokia to Yahoo, you name it and all the biggies of the Digital world were lined up creating a Digital carnival within the HUL premises. The entire walkway from the customized stalls to the set up to the technical requirements as well as the company requirements was handled by Midas Next providing an uninterrupted flow of events. There were seventh generation games, 3d technology, the drone (flying camera) that enthralled and fascinated all. It was a treat to watch all the companies put their best foot forward showcasing their technological advancements. This was then followed by a small get together where everyone basked in the sweet glory of success.
HINDUSTAN UNILEVER LIMITED EVENT – SUPPLY CHAIN MEGA EVENT AIM - Link 27 countries at one mutual time with best connectivity Connecting the world! A high tech web conference session was organized where 27 countries were linked together at the same time. Singapore being the host country, this event required varied technical requirements which were catered to. A 36x10 feet watch out screen was rendered for this purpose that enhanced the overall experience. Guests were in for a surprise as they were entertained by none other than the melodious Raghav Sachar, the graceful Illuminati dance group and the ever hilarious Kapil Sharma. The night ended with everybody gathering on the dance floor and celebrating a night of success.