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Presentation on theme: "Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared."— Presentation transcript:

1 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Andrew C. Samuels, Information Technology Specialist Trainer CXC CAPE Digital Media Assistant Examiner c/o Ministry of Education - Mona High School, Kingston, Jamaica 1 Preparing School Based Assessment Project A practical walk through for successful project completion

2 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Digital Media Unit 1 SBA Project School-Based Assessment is an integral part of the students’ assessment of the course of study covered by this syllabus. It is intended to assist the students in acquiring certain knowledge, skills and attitudes that are associated with the subject. The activities for the School-Based Assessment are linked to the syllabus and should form part of the learning activities to enable the students to achieve the objectives of the syllabus. 2 CXC’s Mandate For SBA Projects Source: CXC CAPE Digital Media Syllabus – p. 43

3 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. School-Based Assessment provides an opportunity to individualise a part of the curriculum to meet the needs of the student. It facilitates feedback to the student at various stages of the experience. This helps to build the self- confidence of the students as they proceed with their studies. School-Based Assessment. Facilitates the development of the critical skills and abilities emphasised by this CAPE subject. Enhances the validity of the examination on which the students’ performance is reported. School-Based Assessment, therefore, makes a significant and unique contribution to both the development of the relevant skills and the testing and rewarding of the student. 3 Benefits of SBA Project to Candidates Source: CXC CAPE Digital Media Syllabus – p. 43

4 4 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Aim of the Project for DM Unit 1: Digital Media Fundamentals a)Develop candidate’s understanding and application of digital media. b)Provide opportunities for all candidates to demonstrate their creative thinking, innovation and problem-solving skills to create digital solutions. 4 Source: CXC CAPE Digital Media Syllabus – p. 43

5 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. What does CXC DM requires? 5 Requirements: Each candidate is required to design a product or service (preferably for a local social element or one that is entrepreneurial), which must be implemented using appropriate digital tools. In addition to the product/service, the candidate is required to include a proposal, his/her progress which must be shown incrementally, as well as the process that was used. Source: CXC CAPE Digital Media Syllabus – p. 43

6 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 6 THE CAPE DIGITAL MEDIA UNIT 1: Digital Media Fundamentals Mark Scheme

7 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 7 THE CAPE DIGITAL MEDIA UNIT 1: Digital Media Fundamentals Mark Scheme

8 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 8 THE CAPE DIGITAL MEDIA UNIT 1: Digital Media Fundamentals Mark Scheme

9 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Preparation for the Digital Media Research/Pitch Product or Service presented must be new, distinct and does not already exists in any form. Product or Service must be innovative and shows the social attributes of entrepreneurialism, creativity and new market! Examiners like to see creativity. You should be ……… 9 Source: https://www.google.com.jm

10 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Conducting Research for Digital Media Project What is Research? Why do we research? Research is the process of gathering information that is needed to become more informed about a subject matter being studied. (Samuels, 2014) 10 What are some techniques or methods we used to gather research data?

11 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 11 Collaborative Writing: Draftin, Sync.in, EtherPa d Google Docs,Padlet, Google Voice Comments, Wikispaces,PBWorks Wetpaint, RealTimeBoar d,NoteApp (corkboard.m e) QikPad DraftinSync.inEtherPa d Google DocsPadlet Google Voice Comments WikispacesPBWorks WetpaintRealTimeBoar dNoteApp QikPad Blogs: Edublogs,Blogger Kidblog Pen.io Tumblr,Wordpress EdublogsBlogger KidblogPen.io TumblrWordpress Webcasting: UStream, LiveStream ipadio, Pencasts with Livescribe's Echo Pen UStreamLiveStream ipadio Pencasts with Livescribe's Echo Pen Social Networking: Facebook Google Plus,Orkut Pinterest Facebook Google PlusOrkut Pinterest Visitor Tracking Feedjit, Clustrmaps FeedjitClustrmaps Talk to others/ See others: Skype, Elluminate WebEx DimDim SkypeElluminate WebEx DimDim Search Tools: WolframAlpha,ins taGrok,Infotopia, SweetSearch,,Ble kko, Snap, Dogpile, Mamma, Altavista, Google Scholar,RefSeek, B oolify Project, Google Goggles WolframAlphains taGrokInfotopia SweetSearch, Ble kkoSnap DogpileMamma AltavistaGoogle ScholarRefSeekB oolify ProjectGoogle Goggles Timelines: Timerime, Timeglider, TimeToast, XTimeline, Dipity, The People History Creaza, Interactive Storyboards TimerimeTimeglider TimeToastXTimeline DipityThe People History CreazaInteractive Storyboards Polls and Surveys: Survey Monkey, PollDaddy Survey Gizmo Survs, iVoted, Zoomerang Doodle, Polls.io Survey Monkey PollDaddySurvey Gizmo SurvsiVotedZoomerang DoodlePolls.io DIGITAL MEDIA TOOLS THAT MAY HELP IN RESEARCH PREPARATION

12 12 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. How to design Data Capture instrument using DM tools Where possible use online tools to do questionnaires and any physical form Use social media sites to get opinions in vox pops or blogs Arrange to take videos of respondents in the natural environment

13 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. So what happens after Research? Data Collection -Recording data/information that was learnt from the research data collection instrument Data Presentation - Now that there is data, record this using graphs, tables, summaries views of respondents, interpret information collected from respondents/observers, stakeholders. 13 Data Analysis -Summarizing data using spreadsheets for Questionnaires, Create table to store responses from qualitative data obtained, -Record data using frequencies of respondents, etc.

14 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Rationale – statement of purpose as to why do you do something A rationale is an overview synopsis of why something is done. Why did you propose this product or service? What need in the society does it addresses? 14

15 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Research Pitch A research pitch is a very dynamic way to promote your product or service to an audience. It is from this, that feedbacks can be obtained and critiques made from your own peers Do’s Be clear * Confident Be concise * Pleasant Be able to communicate fluently Use Visual Aids i.e. PowerPoint, Prezzi, etc. to help make your points 15 Practice many times. GET IT RIGHT! Have family and friends give you opinions. Test your tone, your pronunciation, your enunciation, your vocabulary

16 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Research Pitch Dont’s  Don’t make a script. As this will hold you up.  Too much information will make you leave out main features, points of products or services.  Forget to make eye contact  Not using gestures and non-visual communication 16 Dont’s  Repeat yourself or another presenter.  Poor audio quality will not make Examiners know you and what your product is about.  Not using visual aids to assist

17 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. So, The PITCH is to be done…. Before Plan who says what Create a script of the presentation Consider preparing an effective Visual Aids presentation. Ensure Presentation Aids are appropriate, graphics used are clear and appropriate. Have multiple practice session. Record and critique. Get honest feedback. During Eye contact is important as well as appropriate gestures. If one must pace, avoid walking before screen unless you stand to the side and use pointers. Good speaker manners and podium usage must be professional. Be confident. Be pleasant. 17

18 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. So, The PITCH is to be done…. Before Plan who says what Create a script of the presentation Consider preparing an effective Visual Aids presentation. Ensure Presentation Aids are appropriate, graphics used are clear and appropriate. Have multiple practice session. Record and critique. Get honest feedback. During Eye contact is important as well as appropriate gestures. If one must pace, avoid walking before screen unless you stand to the side and use pointers. Good speaker manners and podium usage must be professional. Be confident. Be pleasant. 18

19 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. So, The PITCH is to be done…. Before Plan who says what Create a script of the presentation Consider preparing an effective Visual Aids presentation. Ensure Presentation Aids are appropriate, graphics used are clear and appropriate. Have multiple practice session. Record and critique. Get honest feedback. During Eye contact is important as well as appropriate gestures. If one must pace, avoid walking before screen unless you stand to the side and use pointers. Good speaker manners and podium usage must be professional. Be confident. Be pleasant. 19

20 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Ensure for your Pitch… Clearly state the problem and situation Ensure you cover the problem clearly and create a situation in which problem exists. Describe solution and target audience Say the solution, how will it work, while identifying who is product or service aimed. 20

21 21 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Process & Progress Tracking Record what you are doing. Create project diary and keep daily or weekly logs of work developed, assigned and reports received/reports from tasks carried out.

22 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 22 Timeline provides a layout of how tasks are achieved within stated period. Use Project management software to help create.

23 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 23 Production Schedule is a chart that records how artifacts are created related to the product or service. Gantt charts are useful in this production. Simple Spreadsheet could be created to shown how production will take place.

24 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 24 Milestones record the major achievements during the project life cycle. Special attention and mention should be made of these. Record these from project diary.

25 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Process and Progress Your process should reflect what you have done throughout the life of the project from start to end. Some projects will not allow all aspects to be covered within project period but at least document life beyond the CXC submission if your project lends to this. Progress is important to see incremental steps made to arrive gradual at the end game. 25 Remember the GROUP progress and process must be monitored and timelines adhered to.

26 26 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Basic Storyboard … The Storyboard gives a simple layout of your product of service design and how it will develop from one stage to another. (Samuels 2014) A storyboard is a series of sketches, drawings or photographs used to plan and prepare for filming (one may consider storyboards as virtual shoots in this sense). Source:

27 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. What you will need for Storyboarding? Drawing apparatus (pencil, pen, erasers, paper, ….). Computer drawings and other electronic tools can be used afterwards. A template or frame can help speed up the process. Have a short script or screen play. Some creativity, inspiration and motivation is needed. What to remember? You’re scenes will probably only slightly resemble. Storyboarding the entire movie (or even scene) is not necessary (as long as you can justify it). Remember; there are no real storyboard standards or rules, only guidelines. Storyboards come in different styles, find yours and stick to it! 27

28 28 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Storyboard terms…. The following terminology is used in most storyboards to describe the frame composition, angle and setting. They usually appear in the heading of the frame.  CLOSE-UP SHOT or CU: Subject does not fill frame but is not in full view. E.g. Waist to head.  BIG CLOSE UP or BCU: Subject fills screen fully. E.g. Actors face.  HIGH CAMERA ANGLE: Camera looks down to subject. E.g. From a crane.  LEVEL CAMERA ANGLE: Camera is at same level as subject.  LOW CAMERA ANGLE: Looking at subject from below. Makes the subject look significant.  LONG SHOT or LS: A shot from maximum distance.  ESTABLISHING or EST: Usually makes use of a Long Shot to set the scene.  POINT OF VIEW or POV / FIRST PERSON: A shot seen through the characters eyes. Source:http://microfilmmaker.com/downloads/How_to_draw_story boards.pdf

29 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 29 Storyboards help you to better understand how to develop your product and communicate this basic idea to others.

30 30 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Wireframes….. A wireframe is a two-dimensional illustration of a page’s interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling, color, or graphics. Wireframes also help establish relationships between a website’s various templates. Source:

31 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Wireframes.. Keep it simple Do not use colors. If you would typically use color to distinguish items, instead rely on various gray tones to communicate the differences. Do not use images. Images distract from the task at hand. To indicate where you intend to place an image and its size, you can instead use a rectangular box sized to dimension with an “x” through it. Use only one generic font. Typography should not be a part of the wireframing discussion. Within the wireframes, however, you may still resize the font to indicate various headers and changes in the hierarchy of the text information on the page. 31

32 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Mockups.. a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup is a prototype if it provides at least part of the functionality of a system and enables testing of a design. Mock-ups are used by designers mainly to acquire feedback from users. Mock-ups address the idea captured in a popular engineering one-liner: 32 Source:

33 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Rough design a preliminary sketch of a design or picture preliminary drawing for later elaboration Now that your sketches are complete, the close to finish sketches are presented of product/service. 33

34 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Drafts At this stage, most of your preparatory work have been completed. It is time to present an overview of the work done and present maybe narratives to guide how you move from each stage of the process and progress. It is good to include illustration and any supportive work and any final outcomes deliverable. The project solution for the product or service being used should be clearly illustrated in the draft. This act more like an executive summary of the work done so far. 34

35 35 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Preparing Digital Media Proposal The Proposal is now the final piece of document that must be professional presented as your work. Always envision that the Proposal is going to be judged as the final evidence of your study. Think of it as a piece of work that you are tendering to a group of Investors who is looking for a new product/service to invest in.

36 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Concept/Draft Design It is now good to suggest how the product or service will work. Using Headings: Idea How the idea works Impact of the concept Headings makes it easier to get examiners to zero in on your information. 36

37 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Writing the Project Overview Use present or future tense. “The product or service will be used to capture data from its users who will later store this for later processing.”  Be concise by only including relevant information to the Project Overview.  It more tell what is to expect from the product/service. There must be a brief summary of the project so far. The summary of content again should not have all the details but only record the main points you wish to leave with the readers/investor. 37

38 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Acknowledging methodology, techniques and tools used – Evidence to support is a must! Methodology speaks to the various practices you adopted to carry out the project. The techniques would speak more specifically to skills that were used in preparing the project. Tools will include all the hardware and software resources that aided completion of the project. 38 Identify and state research methods that were used. Record skills from software and hardware operations that were used to create and or present the project. Provide a list of resources – give the name of specific hardware used, software including Apps that contributed to the final outcome.

39 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. Budget A budget as one may recall from Principles of Accounts or Management of Business is simply an recording of income and expenditures that are related to an activity or operation. Budgets must be realistic and account for all variables such as: Professional time Services rendered Materials uses or purchased Professional services Licensing and IP related charges Product/Service company registration Research and development 39

40 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. 40 Income$$Expenditure$$ Total Income ===== Total Expenditure ===== Profit/Loss Research on working out Break Even Cost and Return on Investment. Budget – account for all expenses and incomes

41 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. What did Examiners say about 2014 projects? Poorly organized Poor planning Sketches not done or submitted Poor presentation of written project – using correct APA formatting i.e. page numbering, font size, style, table of contents, cover page, bibliography, references, use of tables and appropriate illustrations correctly labeled. Electronic submissions were not used Online tools such as Drop Box and others were not properly used and accounted for. Google docs was poorly used and at times, teachers did not encourage students to put screenshots of their online work into the written project. File formats used was not accessible easily by Examiners. Time had to be spent finding compatible software to open. 41

42 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. What did Examiners say about 2014 projects? Submissions must be properly labeled: i.e. Rough Design 1, Rough Design 2, Milestone Production Schedule Where 3 rd party software like Visio, Smart Draw, Drop Box, etc. are used, evidence of these should be shown in written project! Sketches were too close to each other and Examiners were not sure which is a Wireframe or Mock up or Rough Design as they were not following generally acceptable rules of creation. 42

43 Use of this material without expressed permission constitutes a breach of Intellectual Property held by ITSI. © Copyright. ® All Rights Reserved. Prepared and produced by Andrew Samuels for use by ITSI Limited. What did Examiners say about 2014 projects? Poor written and oral communication skills. Pitches lack excitement, creativity, and not captivate the audience. Poorly layout projects – no format used to keep in line with how the mark scheme is laid out. As such, Examiners had to be searching for what they are marking for. More care must be taken by students to ensure that all persons in the group are in the project planning, execution and reporting. Examiners liked seeing pictures of work students are engaged doing. Also, with Project Diary, this helped us to see physical proofs of meetings held, decisions taken, etc. 43


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