1. Independent Technical Panel on Demand Management Measures (ITP)
Bob Best – District Sales Manager – Northern CA Cell: (559)

2. Netafim Started in Israel in 1965
Global company focusing on the Agricultural, Landscape, Mining, Greenhouse and Wastewater Industries.
USA corporate office, Manufacturing plant and Distribution center in Fresno, CA.
Smart Drip Irrigation is what we do.

3. 1. How does your company define “water efficient” products?
Uses less water
Increases efficiency
Reduces maintenance
Increases plant growth
Less evaporative loss
Delivers outstanding uniformity
Wind issues are eliminated
Reduces runoff

4. Application Rate is Too High

5. Application Rate is Too High

6. 2. How many of your products are “water efficient”?
100% of Netafim products are water efficient
Inline Dripline
Point Source Emitters
Water Meters
Hydrometers
Smart Controllers
Manual and Automatic Filters

7. Sub-Surface Installation

8. Sub-Surface Installation

9. 3. What % of your sales are water efficient products?
100% of Netafim’s sales are water efficient products
Inline Dripline
Point Source Emitters
Water Meters
Hydrometers
Smart Controllers
Manual and Automatic Filters

10. 4. What is your biggest obstacle with regards to selling, implementing and maintaining water efficient products?
Resistance from Landscape Maintenance workers
Bad drip system installations
Incorrect watering schedules
Previous bad experiences with Point Source Emitters and spaghetti tubing
Drip irrigation products have improved over time

11. AB 1881: Planting areas less than 8 feet

12. AB 1881: Planting areas less than 8 feet

13. 5. What water efficient products are you working on for the future?
Octave Water Meter
Netafim Smart Controller

14. 6. What water efficient products do you feel have the greatest impact on landscape water conservation?
Inline Dripline
Sub Meters – Flow Sensing
Smart Controllers

15. 7. Do you now or in the future plan to offer some form of web based irrigation scheduling tool – even if it’s just for creating a printed schedule for hands-on programming?
Techline Calculator
A scheduling tool is possible in the future.

16. 8. What kind of customer support do you offer for homeowners
8. What kind of customer support do you offer for homeowners? Professionals?
Homeowners
Technical Assistance Hotline
Netafim Website
DIY – Literature
Techline Calculator

17. Professionals
Netafim training seminars
On-site field training / consultations
Technical Assistance Hotline
Netafim Website
Design Details and Installation Literature / CD
Techline Calculator

18. General Inline Drip Guidelines

19. Relative Movement of Water Based On Soil Type

20. Matching Application Rates to Soil Infiltration Rates
Netafim Guidelines
USDA Chart

21. Healthier Plants
Optimum combination of Air and Water being applied to the root zone.
Roots are not drowning.
Ag – Higher yields per acre
Landscape – Larger, healthier plants

22. Fertigation
Applies fertilizer uniformally to the plant’s root zone throughout the growing season.
Minimizes fertilizer runoff

23. 9. Do you get many customer support calls from homeowners?
Homeowners – 25% of calls
Professionals – 75% of calls
Make recommendations to homeowners that they hire a Licensed Professional Landscape Contractor

24. Maximum Precipitation Rates Chart from the U. S
Maximum Precipitation Rates Chart from the U.S. Department of Agriculture

25. AB 1881-New Model Water Efficient Landscape Ordinance
Irrigation Design Plan
Only use Sub-Surface or Low Volume irrigation in planting areas less than 8 feet.
Overhead irrigation not permitted within 24 inches of any non-permeable surface.

26. AB 1881: Overhead irrigation not permitted with 24 inches of any non-permeable surface

27. Conclusion Scarcity of fresh water – ongoing issue
Increases system efficiencies
Good for Grey Water and Waste Water applications
Gains to be made to further water conservation

28. Thank You
Bob Best – District Sales Manager – Northern CA Cell: (559)