2. 2 BEC World Plc. 2006 Results Briefing SET - Opportunity Day March 08, 2007 Industry Overview Financial Highlights 2007 Update

3. 3 Advertising Expenditure Trends: Source: AGB Nielsen Media Research ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM YTD JANUARY- DECEMBER 06 VS 05 BAHT MILLIONS MEDIAYTD 06SOV%YTD 05SOV%DIFF % Change TV 53,296 59.32 50,020 58.433,2766.55 RADIO 6,588 7.33 6,392 7.471963.07 NEWSPAPERS 15,432 17.18 16,248 18.98-(816)-(5.02) MAGAZINES 6,140 6.83 6,148 7.18-(8)-(0.13) CINEMA 2,404 2.68 1,443 1.6996166.60 OUTDOOR 4,692 5.22 4,529 5.291633.60 TRANSIT 981 1.09 708 0.8327338.56 IN STORE 307 0.34 114 0.13193169.30 TOTAL89,839100.00 85,602100.04,2374.95

4. 4 TV Advertising Trend: High Growth Rate – Recovers Fast Source: AGB Nielsen Media Research YoY'93'94'95'96'97'98'992000'01'02'03'04'05'06 Growth34%25%14%19%10%-15%11%18%8%14%13%12%6%7%

5. 5 TV ADEX-2003-2005 TV AdexCh.3Ch.5Ch.7Ch.9Ch.11iTV Industry 2005 10,392 8,238 14,010 6,956 1,171 9,244 50,011 2004 10,806 7,866 13,734 6,443 970 7,351 47,170 2003 10,857 7,923 12,030 4,554 996 5,928 42,288 '05 YoY -3.8%4.7%2.0%8.0%20.7%25.8%6.0% '04 YoY -0.5%-0.7%14.2%41.5%-2.6%24.0%11.5% Source: AGB Nielsen Media Research

6. 6 Market Shares 2006: Source: Nielsen Media Research

7. 7 Advertising Expenditure Trends: Source: AGB Nielsen Media Research Best Increase from 1HWhole Year 2006Changes '06-'05Changes 2H-1H'06Changes 2H06-05 PRODUCT SECTION Amt.% % % % HAIR PREPARATION 2,717,7715.1%384,12416.5%309,34525.7%249,95419.8% VITAMIN & SUP. FOOD 949,4811.8%100,20011.8%249,38771.2%126,96626.9% SKIN CARE / PREP. 4,463,2508.3%853,14223.6%248,27211.8%393,38320.0% MEDIA & MARKETING 2,000,1953.7%293,08517.2%234,36726.5%274,13132.5% BANKS 740,5381.4%-92,531-11.1%221,00885.1%12,0362.6% FOODSTUFFS 2,115,9394.0%15,4190.7%198,19520.7%50,4924.6% SUNDRIES 313,7910.6%186,713146.9%159,403206.5%179,769316.3% RETAIL STORES 1,111,9362.1%269,13331.9%158,58233.3%101,18018.9% DAIRY PRODUCTS 1,996,1503.7%589,11341.9%145,74615.8%345,48347.6%

8. 8 Advertising Expenditure Trends: Source: AGB Nielsen Media Research Worse from 1HWhole Year 2006Changes '06-'05Changes 2H-1H'06Changes 2H06-05 PRODUCT SECTION Amt.% % % % NON ALCHOHO BEVER. 3,071,4125.7%-485,850-13.7%-501,606-28.1%-344,282-21.1% NON AUDIO/VISUAL 800,3531.5%-37,776-4.5%-330,995-58.5%-3,406-1.4% ALCOHOLIC BEV. 1,467,4352.7%-234,931-13.8%-230,683-27.2%-341,350-35.6% GOVERNM’T COMMU 2,843,3235.3%49,4461.8%-137,717-9.2%-82,208-5.7% CERDIT/DEBIT CARDS 498,0330.9%83,51420.1%-118,261-38.4%-72,458-27.6% CD/VDO & MUSIC 2,184,6624.1%-726,953-25.0%-98,756-8.6%-460,698-30.6% SNACK FOODS 886,8801.7%-73,721-7.7%-93,780-19.1%-78,775-16.6% MOTOR VEHICLES 2,025,4313.8%388,89023.8%-86,797-8.2%92,90810.6% TOILETRIES 2,473,6704.6%36,1431.5%-85,796-6.7%147,57614.1% EDUCATION INSTITU… 190,2680.4%23,64914.2%-68,138-52.7%3040.5% M.CYCLE & BICYCLE 759,7591.4%118,32818.4%-64,217-15.6%-14,673-4.0%

9. 9 Top 20 Advertisers on Television 2006: Source: AGB Nielsen Media Research CD, Governmental and Infomercial spending are excluded. YTD06YTD05%CHG TV 3579ITV11 ADVERTISER (000 BAHT)%CHG UNILEVER (THAI) HOLDINGS4,710,8733,760,07325.3%68.7%-3.4%9.8%37.4%31.4% PROCTER & GAMBLE (THAILAND)1,602,9911,626,954-1.5%5.1%31.0%-2.9%58.1%-63.9% BEIERSDORF (THAILAND) CO.,LTD.918,037629,41245.9%179.1%19.6%9.3%331.0%-3.4% ADVANCE INFO SERVICE PCL.868,263955,536-9.1%13.6%-36.9%11.8%-13.0%-25.3%109.8% NESTLE(THAI) LTD.846,872666,32327.1%133.1%54.4%11.8%31.7%-27.6%532.7% PTT PUBLIC CO.,LTD.744,187459,87161.8%46.2%34.6%43.3%82.3%30.3%383.4% COLGATE-PALMOLIVE (THAILAND)736,718449,60163.9%118.3%-51.1%61.7%2.7%6.6% AJINOMOTO SALES CO.,(THAILAND)703,155900,264-21.9%-3.2%-53.8%-36.2%11.4%13.7%-40.9% L'OREAL (THAILAND) LTD.660,15946383342.3%83.8%15.9%31.6%76.4%18.9% OSOTSPA (TECK HENG YOO)634,550748159-15.2%-10.1%-9.0%-27.6%-15.9%4.7%-21.5% TOYOTA MOTOR THAILAND CO.,LTD.620,891459,09835.2%44.9%-49.3%60.2%85.7%71.7%358.6% KAO COMMERCIAL (THAILAND) CO.,613,103568,8167.8%14.9%-22.1%6.2%126.5%-6.1%-7.4% JOHNSON&JOHNSON(THAILAND)LTD.536,289436,28222.9%68.9%4.5%11.3%49.9%-42.8% BOONRAWD BREWERY CO.,LTD.492,978473,9004.0%-24.4%13.5%33.6%31.7%3.5%-25.1% TRI PETCH ISUZU SALES CO.,LTD.481,760367,36631.1%23.2%26.5%115.6%16.0%28.1%-84.1% TOTAL ACCESS COMMUNICATIONS457,016529,012-13.6%7.7%-47.9%-0.6%-20.9%-10.2%-43.3% LION (THAILAND) CO.,LTD.454,888451,6210.7%0.9%8.9%-35.6%23.1%30.2% BEER THAI (1991) CO.,LTD.414,964297,78739.3%84.5%22.0%14.5%67.7%31.8%102.8% CEREBOS(THAILAND)LTD.375,310301,16624.6%57.8%-18.3%16.5%69.0%-25.0%572.1% SIAM CEMENT GROUP346,739389087-10.9%-25.6%48.8%3.9%-30.6%-16.4%

10. 10 Top 20 Advertisers on Television 2006: Source: AGB Nielsen Media Research CD, Governmental and Infomercial spending are excluded. TV Grand Total 3579ITV11 ADVERTISER (000 BAHT)%%% UNILEVER (THAI) HOLDINGS4,710,87320.1%9.7%31.9%10.6%27.7% PROCTER & GAMBLE (THAILAND)1,602,99143.0%8.1%42.8%3.1%3.0% BEIERSDORF (THAILAND) CO.,LTD.918,03740.4%5.7%31.0%3.4%19.5%0.1% ADVANCE INFO SERVICE PCL.868,26317.8%6.3%35.3%5.8%34.3%0.5% NESTLE(THAI) LTD.846,87230.4%6.6%41.7%8.7%12.7%* PTT PUBLIC CO.,LTD.744,18717.5%12.3%17.6%26.3%15.2%11.1% COLGATE-PALMOLIVE(THAILAND)LTD736,71842.5%1.1%42.9%2.9%10.6% AJINOMOTO SALES CO.,(THAILAND)703,15523.8%11.7%30.1%9.3%24.5%0.6% L'OREAL (THAILAND) LTD.660,15926.4%4.4%34.4%12.1%22.7% OSOTSPA (TECK HENG YOO)634,55028.1%10.8%26.8%13.5%15.1%5.6% TOYOTA MOTOR THAILAND CO.,LTD.620,89124.5%9.4%29.4%19.5%16.1%1.1% KAO COMMERCIAL (THAILAND) CO.,613,10325.8%9.2%39.8%9.3%15.8%0.1% JOHNSON&JOHNSON(THAILAND)LTD.536,28938.2%12.7%31.5%11.6%6.0% BOONRAWD BREWERY CO.,LTD.492,97820.8%20.7%26.7%11.2%15.3%5.3% TRI PETCH ISUZU SALES CO.,LTD.481,76024.8%17.7%15.0%20.0%22.4%0.1% TOTAL ACCESS COMMUNICATIONS457,01624.9%13.0%36.9%13.9%10.6%0.7% LION (THAILAND) CO.,LTD.454,88821.8%14.4%19.0%12.9%32.0% BEER THAI (1991) CO.,LTD.414,96415.8%24.2%14.7%12.5%25.9%6.8% CEREBOS(THAILAND)LTD.375,31036.2%6.8%30.7%14.9%10.3%1.2% SIAM CEMENT GROUP346,73920.1%8.9%38.2%14.7%17.7%0.3%

11. 11 STATION SHARE OF AUDIENCE 2006 WHOLE KINGDOM : ALL AGED 4+ 06.00 - 24.00 POTENTIAL 2006 : 59,400,000 ; 2007:60,107,000 Source: AGB Nielsen Media Research

12. 12 STATION SHARE OF AUDIENCE 2006 WHOLE KINGDOM : ALL AGED 4+ 18.00 - 22.30 POTENTIAL 2005 : 2006 : 59,400,000 ; 2007 60,107,000 Source: AGB Nielsen Media Research

13. 13 Baht:Millions 2006 +/- YoY Advertising6,1141,15123.2% Copyright & Services295-0.2% Concerts & Shows366-667-64.6% Total Sales Revenue6,7754837.7% 2006 Highlights: Sales Revenues

14. 14 Baht:Millions 2006 +/- YoY Costs of Sales & Services2,911-14-0.5% Cost of Concerts & Shows374-605-61.8% Selling & Admin. Expenses1,332+170+14.7% Total Operating Costs4,617-449-8.9% 2006 Highlights: Operating Costs

15. 15 BEC World 2006 THE WHOLE YEAR Operating Results฿ Million % +/- YoY Advertising Income6,11490%115123% Copyright & Services2955%-0% Concerts & Shows3665%-667-65% Total Sales Revenues6,775100%4838% Operating Costs Cost of Services2,91145%-14-0% Cost of Shows374102%-605-62% Cost of Sales & Services2,28548%-619-16% Selling & Admin. Expenses1,33220%17015% Total Operating Costs4,61768%-449-9% Operating Profit2,15832%93276% Share of Associates' Results40%-13-73% Other Income1612%6567% Profit Before Tax2,32334%98774% Corporate Income Tax66010%22753% Profit After Tax1,66324%76084% Profit of Minority's Interest200%-2-8% NET PROFIT1,64324%76286% BEC World 2006 Income Statement:

16. 16 BEC World Plc.

17. 17 Advertising Spends on TV January 2007 vs January 2006 Millions Baht -1.8% +7.6% +4.2% +3.3% -16.7% - 5.2% Source: AGB Nielsen Media Research

18. 18 Advertising Spends on TV February 2007 vs February 2006 Millions Baht +4.2% Source: AGB Nielsen Media Research +10.7% +1.1% +1.7% -8.3% +18.4% +12.6%