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Telemarketing & Market Research Advanced on Line Business Oriented Research Solutions.

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Presentation on theme: "Telemarketing & Market Research Advanced on Line Business Oriented Research Solutions."— Presentation transcript:

1 Telemarketing & Market Research Advanced on Line Business Oriented Research Solutions

2 Profile Welcome in Albors! … the phone is the most available and fastest interactive communication media. Albors offers you its own lines and know-how for all sorts of communication activities. Also small-medium companies need advanced phone services, but large and non-flexible Call Centres can’t help them. These instruments, compared to any present contact technology, offer the maximum control of your investments in every moment and it helps you to focus your attention on a very specified target. The sources of our lists always match any of your needs. Phone Marketing techniques help us to analyse data so that we can realise who, how and why someone is interested in your business. You will have an accurate awareness of the market, thus you can better use your resources !

3 Strength points The speed of our phoning campaign - 50 phone lines for a medium capacity of 40’000 calls per month. The speed of our phoning campaign - 50 phone lines for a medium capacity of 40’000 calls per month. Versatility - We offer our know-how for many different areas, and we are able to conduct our campaigns also in major foreign languages. Versatility - We offer our know-how for many different areas, and we are able to conduct our campaigns also in major foreign languages. Our tested methodology - Our customer’s satisfaction and our experience guarantee this standard Our tested methodology - Our customer’s satisfaction and our experience guarantee this standard Flexibility of our operating methods - The term of the field and the intensity of the calls can be reasoned or adapted to your requirements. Flexibility of our operating methods - The term of the field and the intensity of the calls can be reasoned or adapted to your requirements. We fully support your project and data managing - From the most simple panel re-qualification to the most complex Customer Satisfaction with the useful collaboration of partners. We fully support your project and data managing - From the most simple panel re-qualification to the most complex Customer Satisfaction with the useful collaboration of partners. Our precision - The most accurate lists and the most reliable working method, based on updated softwares and fully qualified technicians. Our precision - The most accurate lists and the most reliable working method, based on updated softwares and fully qualified technicians.

4 Our mission is to provide useful operating tools to marketing and research activities, keeping always in touch with customer’s needs, even during working sessions. Our mission is to provide useful operating tools to marketing and research activities, keeping always in touch with customer’s needs, even during working sessions. This is why we developed a precise working method so our customers have always under control the situation of the work, in quality and in quantity manner. This is why we developed a precise working method so our customers have always under control the situation of the work, in quality and in quantity manner. Even when the customer has a precise idea of his goals, he can have some difficulty in understanding how an external working structure can penetrate its operating and economical needs. Even when the customer has a precise idea of his goals, he can have some difficulty in understanding how an external working structure can penetrate its operating and economical needs. One of our functions is to explain how we can actually help him, integrating our capabilities of analysis with his personal knowledge of the market he works with. One of our functions is to explain how we can actually help him, integrating our capabilities of analysis with his personal knowledge of the market he works with. Working procedures (1)

5 These two forces joining together, allow the achieving of many positive results, all directed to a effective knowledge of its own complete business chain. These two forces joining together, allow the achieving of many positive results, all directed to a effective knowledge of its own complete business chain. For this purpose, this is why we release in the file every remark or observation made from the people we contact, even if they are not strictly concerning with the terms of the operation or with the research. For this purpose, this is why we release in the file every remark or observation made from the people we contact, even if they are not strictly concerning with the terms of the operation or with the research. Costs evaluation is dome on the basis of Project, list processing, Database preparation, and finally the “Useful contact”, meaning that the interview has been taken on the requested roll, independently from the result of the call. Costs evaluation is dome on the basis of Project, list processing, Database preparation, and finally the “Useful contact”, meaning that the interview has been taken on the requested roll, independently from the result of the call. For more information concerning our activity please contact us directly. For more information concerning our activity please contact us directly. However we are at your disposal ! However we are at your disposal ! Working procedures (2)

6 Services for companies (1) Potential or vested Customers Sighting of lists of potential customers Sighting of lists of potential customers Dissection of the potential market Dissection of the potential market Telephone contacts of potential customers Telephone contacts of potential customers Phone researches of potential or vested customers Phone researches of potential or vested customers Delivery of information on the phone of products, services, retailers.... Delivery of information on the phone of products, services, retailers.... The research of phone, fax numbers, and addresses The research of phone, fax numbers, and addresses Mailing dispatching, , fax, etc. Mailing dispatching, , fax, etc. Sales support Administration of appointments for salesmen Administration of appointments for salesmen Acquisition of orders by phone Acquisition of orders by phone Support of the Sales office Support of the Sales office Renewal of subscrptions Renewal of subscrptions

7 Services for companies (2) Various services Phone promotions of products or services without aiming at their selling Phone promotions of products or services without aiming at their selling Secretary for events, exhibitions, seminaries Secretary for events, exhibitions, seminaries Recall for seminaries, events, exhibitions Recall for seminaries, events, exhibitions Information and helpdesk for price competitions Information and helpdesk for price competitions Making and administration of databases Making and administration of databases Requalification of Telephone lists Requalification of Telephone lists Consulting for the creation of an internal call-centre Consulting for the creation of an internal call-centre Skilling and Training of call-centre staff Skilling and Training of call-centre staff Green number Global administration of the green number Global administration of the green number Statistical analysis Analysis of data already in possession of the company or spouted from our work. Analysis of data already in possession of the company or spouted from our work.

8 Research Telephone market researches on final users Telephone market researches on final users Customer satisfaction research Customer satisfaction research Focus groups Focus groups Individual interviews Individual interviews Market researches through the web Market researches through the web Phone fields Phone fields Test communication effects Test communication effects On-the-road interviews On-the-road interviews Tachistoscopic tests Tachistoscopic tests Recruiting Recruiting Data entry from paper questionnaire Data entry from paper questionnaire Statistic analysis Statistic analysis Courses for administrating a call-centre Courses for administrating a call-centre Courses for phone administration of call-centre operators, salesman etc. Courses for phone administration of call-centre operators, salesman etc.

9 Supporting Services Interviewers for major languages for interviews and phone researches in foreign countries or for foreign interlocutors in Italy Interviewers for major languages for interviews and phone researches in foreign countries or for foreign interlocutors in Italy Interviewers for individual interviews, on street interviews and focuses in the major cities. Interviewers for individual interviews, on street interviews and focuses in the major cities. Availability of cameras for focus groups and meetings with a black mirror, recorder and camcorder. Availability of cameras for focus groups and meetings with a black mirror, recorder and camcorder. Simultaneous translation for foreign customers. Simultaneous translation for foreign customers. Text Translations in Italian or from Italian (major languages). Text Translations in Italian or from Italian (major languages). Specialised interviewers for various commerce items branches. Specialised interviewers for various commerce items branches. Execution of phone operations nearby the customer’s office (just for Milan area). Execution of phone operations nearby the customer’s office (just for Milan area).

10 Technology (1) Hardware 30 operative computerised emplacements working with windows system 30 operative computerised emplacements working with windows system 1 Windows Server on lan net ethernet type 1 Windows Server on lan net ethernet type 35 operative emplacements for campaigns that don’t need computerised systems 35 operative emplacements for campaigns that don’t need computerised systems Facilities for converting paper questionnaires to electronic ones Facilities for converting paper questionnaires to electronic ones Digital telephone switchboard Ascom with CTI capability Digital telephone switchboard Ascom with CTI capability 54 isdn telephone lines 54 isdn telephone lines Headphones for all emplacements Headphones for all emplacements

11 Technology (2) Software Software CATI of our conception, completely personalised and flexible, installed on the computerised emplacements. Software CATI of our conception, completely personalised and flexible, installed on the computerised emplacements. Suite Microsoft Office v.2'000 Premium for the maximum compatibility to and from customers Suite Microsoft Office v.2'000 Premium for the maximum compatibility to and from customers Statistic program Spss v.10 with tables module, for the creation of graphs, synthetized tables, presentations Statistic program Spss v.10 with tables module, for the creation of graphs, synthetized tables, presentations Spss Txt Smart program for word and open ended questions study Spss Txt Smart program for word and open ended questions study Spss Sample Power program to create samples Spss Sample Power program to create samples CD-ROMs with addresses of private and company panels coming from public rolls CD-ROMs with addresses of private and company panels coming from public rolls Software services Creation of database in Ms Access version Creation of database in Ms Access version Administration of pre-existing database with normalization of data, extraction of data, duplicates research Administration of pre-existing database with normalization of data, extraction of data, duplicates research Computerised treatment of open ended questions. Computerised treatment of open ended questions.

12 Privacy Albors agrees with Italian rules on Private data managing since January, (law n. 675/96 and follow 196/03). Albors agrees with Italian rules on Private data managing since January, (law n. 675/96 and follow 196/03). Our rule also concerns the management of sensitive datas and their transfer to Italian area, European and extra-European countries Our rule also concerns the management of sensitive datas and their transfer to Italian area, European and extra-European countries

13 Clients CedCamera (Chamber of Commerce) CedCamera (Chamber of Commerce) Invest UK ( Invest UK (The UK Government’s inward Investment Agency) Global Exchange Services Global Exchange Services Lexmark Lexmark Microsoft Business Solution Microsoft Business Solution Comune di Milano (Milan Municipality) Comune di Milano (Milan Municipality) Expopage Expopage Albors support in Italy other foreign Research Institutes Some companies we have helped in reaching their goals:

14 Please contact TOC – Get in touch with…


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