Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Official Hotel Search Engine

Similar presentations


Presentation on theme: "The Official Hotel Search Engine"— Presentation transcript:

1 www.hotelrooms.com The Official Hotel Search Engine
Queens Blvd Forest Hills, NY 11375 Contact Information: Mr. Avi Goldstein President & CEO Tel: Ext: 12 Fax: Mr. Karmelo Dominguez VP / Executive Director of Sales Tel: Ext: 13 HotelRooms.com SECTION 1.1: Online Hotel Marketing Introduction HOTELROOMS.COM – The Official Hotel Search Engine

2 Table of Contents 3………………………… About HotelRooms.com
4………………………… HotelRooms.com FrontPage Screenshot 5………………………… Benefits of Joining 6………………………… Online Marketing Services 7………………………… Online Marketing Services – Featured Tab Categories 8………………………… Online Marketing Services – Enhanced Sponsored Link 9………………………… Online Marketing Services – Hotel Specials Directory 10…………….………… Online Marketing Services – Featured Hotels Section 11.……………………… Online Marketing Services – Banner Design 12………………………. Online Marketing Services – Hotel Web Design 13………………………. HotelRooms.com Partners 14………………………. HotelRooms.com Latest News 15………………………. Member Testimonials – US Franchise Systems 16………………………. Member Testimonials – Kimpton Group 17………………………. Member Testimonials – Fairmont Hotels & Resorts 18………………………. HotelRooms.com Conclusion Table of Contents SECTION 1.2: Table of Contents HOTELROOMS.COM – The Official Hotel Search Engine

3 SECTION 1.3: About HotelRooms.com
HotelRooms.com markets the hospitality industry and lodging properties to thousands of travel planners in a non-bias platform. HotelRooms.com is a unique and refined conduit for feeding targeted web traffic directly into hotel property websites. With a combination of our powerful domain name, unparalleled travel research tools, and optimized website architecture, we have been successful in capturing the destination/brand driven web traffic that is prevalent in today’s major search engines. Having effectively outranked the major national hotel chains in search engine placement for both geographical, as well as brand name queries, we are uniquely positioned to provide hotel partners with an immediate boost in targeted traffic, resulting in increased brand recognition and higher Internet-based revenue. We deliver all of our customers directly to hotel websites to see prices as well as execute a reservation. HotelRooms.com does not collect any personal data or information from users of our service. We do not require a username and password (a simple process used to collect such data). These decisions were made based on the premise dictated by our business model - unobtrusively delivering "internet travelers" to hotel websites. This formula satisfies both sides of the equation - the customer can find a room, and begin booking it in under a minute, and the hotel receives fresh, unique visitors to their website. It is a worthwhile idea to consider the differences in cost among some of the standard forms of online marketing such as the pay-per-click search engine programs. An important factor is that the quality of each lead differs based on its source. HotelRooms.com offers only one product - hotel rooms. People who visit our site are not looking for any other product, and have already made a decision to research hotels. A large number of these folks find our site through some of the world's largest search engines and directories, where HotelRooms.com currently holds top 10 positions for some of the most competitive hospitality-related queries. We are very confident that a referral from our site that clicks onto a hotel listing within our search engine is the most highly qualified, targeted lead possible. This is a person who voluntarily typed in a destination and chose one of the relevant results displayed to him. All of these results are listings pointing directly to each hotel's site, and they are not presented or perceived as advertisements. This results in a very positive user experience - one where the user is in control and no sales pitch is being presented. We feel that empowering the traveler and providing clear-cut, direct and highly relevant content results in a unique experience ensuring the maximum comfort level for making an online reservation. Overall, our business model has allowed HotelRooms.com to fill a unique niche in the online hospitality industry.  Our success can be also measured by the endorsement of hotel members such as Hilton Hotels Corporation, Best Western International, La Quinta, Adam's Mark Hotels and Resorts, U.S. Franchise Systems, Fairmont Hotels & Resorts, Kimpton Group, Loews Hotels, and many more.  We look forward to giving your hotels an unmatched level of service, commitment, and performance, which will make HotelRooms.com your number one online marketing channel. HotelRooms.com does not collect any commissions and does not request inventory in order to sell rooms. About HotelRooms.com SECTION 1.3: About HotelRooms.com HOTELROOMS.COM – The Official Hotel Search Engine

4 HotelRooms.com FrontPage Screenshot
Hotel Super Search Featured Tab Categories Featured Hotels Hotel Specials Directory Top City Shortcuts Hotel Website Design Casino Directory HotelRooms.com FrontPage Screenshot SECTION 1.4: HotelRooms.com FrontPage Screenshot HOTELROOMS.COM – The Official Hotel Search Engine

5 SECTION 1.5: About HotelRooms.com
USER COMFORT Visitors to HotelRooms.com quickly learn that in order to view property information, they actually visit each hotel’s website. This is a key factor in increasing the look-to-book ratio achieved through our site, since even the most experienced and savvy net user feels less reluctant to make a purchase directly from the supplier of the product, as opposed to an intermediary or re-seller. In most cases, people also feel that by shopping directly, they are not exposed to prices which have been marked up for the sake of profit margins, and as a result they feel comfortable that they are getting the best deal. RESERVATION FREEDOM A hotel-seeker visiting HotelRooms.com is not forced to perform a reservation online. Having full access to each property’s information, they have the choice of GDS, , fax or phone to book a room. This empowers the HotelRooms.com visitor in a fashion rarely found on travel sites, which enforce the use of online bookings to generate commissions. HOTEL SPECIALS Our “Hotel Specials” directory lists current and upcoming promotions, discounts, and other incentive programs submitted directly to HotelRooms.com by each property. To date, no other service available on the Internet has provided a unified, unbiased, non-commissioned marketplace, which gives the hotel-seeker access to hundreds of discount offers directly from hotels. EASE OF USE The HotelRooms.com user interface has been designed to provide hotel research Tools to both Internet experts and novices alike. EASE OF NAVIGATION A complete list of properties for any destination can be accessed from any of the site’s 32,000+ pages. Search boxes, city shortcuts, as well as links to the different property-type sections of the site are found on every page, ensuring that links to relevant hotels are always just one click away. NO PASSWORDS REQUIRED HotelRooms.com gives every user complete, unbiased access to our entire database, without the need or hassle of registering, or revealing any personal information. ONE CLICK ACCESS Direct links to the most popular sections of the site give the end user the ability to instantly find specific property types in specific locations without exhaustive searches. Economy, corporate, extended stay hotels, etc., as well as resorts and meeting planning space can be easily accessed from any page. Benefits of Joining SECTION 1.5: About HotelRooms.com HOTELROOMS.COM – The Official Hotel Search Engine

6 Online Marketing Services
HotelRooms.com offers various enhancements to maximize your hotels exposure throughout our site. You can customize your marketing campaign and reach your target audience by taking advantage of the selections below:   HOTEL SPECIALS DIRECTORY   Our Hotel Specials directory lists current and upcoming promotions, discounts, and other incentive programs submitted directly to HotelRooms.com by each property.  To date, no other service available on the Internet has provided a unified, unbiased, non-commissioned marketplace which gives the hotel-seeker access to hundreds of discount offers directly from hotels. Best of all, participation in this section is absolutely FREE with your membership. ENHANCED SPONSORED LINK   Your hotel will stand out among the rest with our special Enhanced Listing which highlights your property in a highly visible, exclusive result template. When a visitor to HotelRooms.com performs a search for your city, your hotel will appear at the top of “regular” search results in a decorative, attractive, colored box, enhancing and maximizing your click-through rate. FEATURED TABS   This Section links the end user directly to your Hotel property based on the accommodation type preference of the traveler. Links to our "Featured Tabs" are located at the top of every page of our 32,000+ page website, and are the most widely visited pages of HotelRooms.com. FEATURED HOTELS SECTION Featured Hotel listings directory arranged by State, City and Country with direct link to hotel website.  Links to this section are located throughout the HotelRooms.com website, including a prominent listing on our front page. Online Marketing Services SECTION 1.6: Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

7 Cont’d - Featured Tab Categories
About Featured Tab Categories:   This Section links the end user directly to your Hotel property based on the accommodation type preference of the traveler. Links to our "Featured Tabs" are located at the top of every page of our 32,000+ page website, and are the most widely visited pages of HotelRooms.com. Categories include: Corporate, Mid - Scale, Economy, Meeting Planning, Luxury, Extended Stays, Resorts, Hotel Companies, Boutique Hotels, Suite Hotels Cont’d - Featured Tab Categories SECTION 1.7: Featured Tab Categories - Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

8 Cont’d - Enhanced Sponsored Link
Enhanced Sponsored Link:   Your hotel will stand out among the rest with our special Enhanced Listing which highlights your property in a highly visible, exclusive result template. When a visitor to HotelRooms.com performs a search for your city, your hotel will appear at the top of “regular” search results in a decorative, attractive, colored box, enhancing and maximizing your click-through rate. Cont’d - Enhanced Sponsored Link SECTION 1.8: Enhanced Sponsored Link - Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

9 Cont’d - Hotel Specials Directory
Hotel Specials Directory:   Our Hotel Specials directory lists current and upcoming promotions, discounts, and other incentive programs submitted directly to HotelRooms.com by each property.  To date, no other service available on the Internet has provided a unified, unbiased, non-commissioned marketplace which gives the hotel-seeker access to hundreds of discount offers directly from hotels. Best of all, participation in this section is absolutely FREE with your membership. Cont’d - Hotel Specials Directory SECTION 1.9: Hotel Specials Directory - Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

10 Cont’d – Featured Hotels Section
Featured Hotels Section:   Featured Hotel listings directory arranged by State, City and Country with direct links to hotel websites.  Links to this section are located throughout the HotelRooms.com website, including a prominent listing on our front page. Cont’d – Featured Hotels Section SECTION 1.10: Featured Hotels Section - Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

11 Cont’d – Hotel Banner Design
The banners below have been designed by HotelRooms.com for hotels and hotel companies.  You can select the style and look which suits your theme, and our design team will develop a banner for your Hotel property. Banner Design – Hotel Companies Banner Design – Individual Hotels Cont’d – Hotel Banner Design SECTION 1.11: Banner Design - Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

12 Cont’d – Hotel Website Design
The development packages listed below will provide you with: Complete control over your hotel web pages Basic to intermediate website design The ability to implement content and graphic changes in under 24 hours Website structure optimized for top search engine placement Website hosting and planning WEBSITE EXPRESS WEBSITE DELUXE Unlimited hyperlinks Hotel Homepage Up to 5 photos of your property Graphic Design Free modifications (first 180 days) Hotel Homepage Additional 4 pages Unlimited hyperlinks Up to 10 photos of your property Graphic Design Unlimited text content Custom template design Free modifications (first 180 days) Cont’d – Hotel Website Design SECTION 1.12: Hotel Website Design - Online Marketing Services HOTELROOMS.COM – The Official Hotel Search Engine

13 HotelRooms.com Partners
Our Partners are the best in the business, while we work with almost every major hotel brand, and leading independent hotels, here’s just a small sample of the quality companies currently using our services. * The names and logos listed on this page are the registered marks of their respective companies. HotelRooms.com Partners SECTION 1.13: HotelRooms.com Partners HOTELROOMS.COM – The Official Hotel Search Engine

14 HotelRooms.com Latest News
FAIRMONT HOTELS & RESORTS AND LA QUINTA CORPORATION JOIN HOTELROOMS.COM NEW YORK, HOTELROOMS.COM, which owns and operates the leading privately-held web portal to the lodging industry and the official hotel search engine, announced today it has garnered key relationships with two major hotel chains, Fairmont Hotels & Resorts [NYSE: FHR] and La Quinta Corporation [NYSE: LQI] . Under the terms of the agreement, Fairmont will subscribe 30 of their 39 properties and La Quinta will subscribe all 287 corporate-owned properties on the HOTELROOMS.COM web portal. The acquisition of this major new business, further signals that HOTELROOMS.COM is increasingly becoming the benchmark value-enhancer and revenue-builder for the hotel industry. HOTELROOMS.COM's presence on the web has been steadily increasing in prominence after being selected as the clearinghouse for information on the industry's unified efforts in encouraging occupancy during the week of the first Patriot's Day commemoration (September 11, 2002). "We are pleased to be meeting and exceeding our projections for growth in obtaining signatory hotel chains, which subscribe to the HOTELROOMS.COM web portal," said Mr. Avi Goldstein, president of HOTELROOMS.COM. "It is also very gratifying to know that the industry holds us in such high esteem, permitting us to participate in a nationwide industry effort to insure that the travel-lodging-tourism industry remains one of the nation's most vital sectors." About HotelRooms.com HOTELROOMS.COM owns and operates the leading privately-held web portal to the lodging industry and the official hotel search engine. Headquartered in Forest Hills, New York, HOTELROOMS.COM is the industry's only commission-free online hotel directory. The traveler is linked directly into a member property's website to book the best accommodations at the best rates. Member lodging companies increase online presence dramatically, and retain control of their own pricing and information flow. Launched in 2000, HOTELROOMS.COM currently serves more than 75 major hotel companies, comprising thousands of hotel properties. Tel. (800) About Fairmont Hotels & Resorts: Fairmont Hotels & Resorts [NYSE: FHR] is a unique collection of 39 prominent world-class resorts and city center hotels, located in six countries. Among their distinctive destination properties is The Plaza in New York, The Fairmont San Francisco and The Fairmont Banff Springs in Alberta, Canada. The Fairmont chain has been internationally heralded for their attention to exceptional service and luxurious surroundings. Tel. (800) About La Quinta Corporation: Dallas-based La Quinta Corporation [NYSE: LQI] , a limited-service lodging company, owns, operates or franchises more than 330 La Quinta Inns and La Quinta Inn & Suites in 33 states. Tel. (800) HotelRooms.com Latest News SECTION 1.14: HotelRooms.com Latest News HOTELROOMS.COM – The Official Hotel Search Engine

15 Member Testimonials – US Franchise Systems
                US FRANCHISE SYSTEMS, INC. Ms. Allison Solomon - Director of Electronic Marketing Was joining HotelRooms.com a positive experience for US Franchise Systems? We have been endorsing HotelRooms.com to our franchised hotels for over one year now and have had very good results with driving traffic to our web sites. The staff at HotelRooms.com is always willing to go the extra mile to provide our hotels with whatever they need. Did you experience a noticeable increase in web traffic on a per-property basis from HotelRooms.com? Unfortunately we are unable to track traffic for specific hotels as our web pages are dynamically generated. However, HotelRooms.com is our 12th largest referring site for the Microtel brand. How does our service compare to other travel sites? (Customer service, effectiveness, performance, etc.) I have always found it easy to reach a ‘live body’ at HotelRooms.com something I can not say for some of the other travel web sites. Is HotelRooms.com a cost-effective distribution channel for your properties? Yes! Our per month fee works out to be lower than most of our CPM’s on other web sites and we’re capturing individuals who are looking to book and directing them to our site. Was it easy or difficult to implement all of your properties into HotelRooms.com? Because we are franchise owned and operated, we have not mandated participation in HotelRooms.com. However, the program has been well received by many of our hotels and reportedly implementation has been smooth and problem free. How would you rate the customer service response time for updates or changes that are requested? (Modifying hotel listings, descriptions, URL addresses, hotel specials, etc…) Unfortunately, I can not rate this as each hotel deals directly with HotelRooms.com. However, my experiences from a corporate level have been positive and all requests have always been responded to quickly. Would you recommend this service to other hotels, resorts, casinos, etc.?? Yes I would recommend that any hotel in a major market participate in HotelRooms.com. Member Testimonials – US Franchise Systems SECTION 1.15: Member Testimonials HOTELROOMS.COM – The Official Hotel Search Engine

16 Member Testimonials – Kimpton Group
                      KIMPTON GROUP HOTELS   Mr. Jimmy Suh, Corporate Director of Revenue Marketing Was joining HotelRooms.com a positive experience for Kimpton Group hotels? " Not only has partnering with HotelRooms.com been a positive experience; it has been “painless” as well “ Did you experience a noticeable increase in web traffic on a per-property basis from HotelRooms.com?" HotelRooms.com in a relatively short period of time (couple of months) has become one of our top search links to our individual hotels’ websites and the Kimpton Group’s website. The traffic has definitely increased throughout every market. “ How does our service compare to other travel sites? (Customer service, effectiveness, performance, etc.) " The service HotelRooms.com has been excellent. They have delivered as promised from the initial set up to continually working with the hotels in enhancing the positioning on their website “ Is HotelRooms.com a cost-effective distribution channel for your properties? HotelRooms.com distribution channel is the idea way of complementing your brand strategy because it strengthens your hotel’s differentiation and does not take away from it like several other popular travel sites today. The distribution channel is very cost effective because it allows the viewer to book directly on your website (should your website have the capability). Was it easy or difficult to implement all of your properties into HotelRooms.com? The implementation was incredibly simple. HotelRooms.com takes the lead and it’s as easy as providing your URL and not much more.  Would you recommend this service to other hotels? I would highly recommend HotelRooms.com services to other hotels. Member Testimonials – Kimpton Group SECTION 1.16: Member Testimonials HOTELROOMS.COM – The Official Hotel Search Engine

17 Member Testimonials – Fairmont Hotels & Resorts
                FAIRMONT HOTELS AND RESORTS Jens Thraenhart – Director, Internet Strategy Was joining HotelRooms.com a positive experience for Fairmont Hotels & Resorts? Joining HotelRooms.com has been quite positive. It is important for the Fairmont brand to be represented on web sites that attract our target audience and HotelRooms.com meets that objective. Furthermore, under their business model, users are linked through to our branded site, which complements our primary online strategy. Having a user arrive on allows the guest to see our product in a format that we’re comfortable with. It also exposes them to our unique online experience, which hopefully leads to increased brand awareness and increased bookings. This ultimately leads to customer retention and loyalty to Fairmont Hotels & Resorts. How does our service compare to other travel sites? (Customer service, effectiveness, performance, etc.) Working with Avi (Goldstein) and his team has been quite enjoyable and effortless. Is HotelRooms.com a cost-effective distribution channel for your properties? Every site that directs relevant traffic to Fairmont.com in a cost-effective manner is attractive to us. We generally prefer to work with companies that offer performance-based business models; however, the annual subscription fee for placement on HotelRooms.com was reasonable enough to make an exception. Based on the traffic generated, the site is quite competitive with other performance-based opportunities. Was it easy or difficult to implement all of your properties into HotelRooms.com? The HotelRooms.com team has been very professional, responsive and pleasant to work with. We were particularly impressed with the Fairmont banners and other creative that they developed during the set-up phase. When dealing with third parties, branding and appropriate positioning is also a concern but their team delivered a product that speaks to the luxury experience that Fairmont provides. To sum up the experience, building your hotel profiles takes a little bit of time; however, the extra time that is needed to pull the appropriate information together is worth the investment and their team is ready and willing to help wherever they can. Would you recommend this service to other hotels, resorts, casinos, hotel companies, etc.?? We would recommend HotelRooms.com to other hotels without hesitation. If reservation fulfillment through your own site is a priority, HotelRooms.com can help support that goal. We believe that participation leads to improvements in online brand awareness. Member Testimonials – Fairmont Hotels & Resorts SECTION 1.17: Member Testimonials HOTELROOMS.COM – The Official Hotel Search Engine Member Testimonials – Fairmont Hotels & Resorts

18 HotelRooms.com Conclusion
NO Inventory Commissions NO We deliver the traveler Directly to You! SIGN UP TODAY! Contact Information: Mr. Avi Goldstein President & CEO Tel: Ext: 12 Fax: Mr. Karmelo Dominguez VP / Executive Director of Sales Tel: Ext: 13 HotelRooms.com Conclusion SECTION 1.18: Online Hotel Marketing Conclusion HOTELROOMS.COM – The Official Hotel Search Engine Back to the Introduction Page


Download ppt "The Official Hotel Search Engine"

Similar presentations


Ads by Google