2 About AprioAprio is an independent, 100% South African-owned, strategic communications companyIt has a team of highly experienced people that have the necessary expertise and resources to support South African corporate entities and the country’s financial institutions in their communication strategiesAprio’s key resources are based in Johannesburg and Cape Town providing the strategic advice necessary to deliver communication objectives in the two key financial sectors. Aprio is also securing a broader African network of communication companies.Aprio has an excellent knowledge of the investment funds, analysts and media operating in Johannesburg and Cape Town. Aprio’s media relationships are unmatched and we have associate relationships that are focused on government lobbyingAprio has been active on numerous transactions. These include prominent transactions over the last two years:Xstrata’s (Aprio) proposal to merge with Anglo American;ArcelorMittal’s (Aprio) dispute with Kumba Iron Ore;Walmart’s (Aprio) offer to acquire Massmart in South Africa; andXstrata’s (Aprio) proposed merger with Glencore.
3 Investor relations offering Aprio assists companies in developing IR strategies and programmes, including:Conducting perception audits amongst key stakeholders to understand and benchmark observations and issuesThis helps develop the investment case and positioning through appropriate messaging and designing of comprehensive, cost-effective, annual IR programmesTransactionsDesigning and implementing the IR strategyDrafting and editing all documentationInvestor conferences and investor events/daysDrafting/editing of presentationsDrafting and editing all documentation, including Q&A’sFinancial communication (drafting and editing of key statements for)Annual report, financial announcements, investor presentations, media releases, Q&A’s, conference call scriptsBoard packsWebsiteMessaging: drafting/editing copy
4 Investor relations offering Advisory services, transactional communication, investor and public relations: Independent and insightful input and output addressing corporate communication, capital markets, investment opportunities, public perception, financial communication, regulatory requirements, crisis management and media liaison.IPOs & Road shows: Taking a company public is a key corporate milestone that requires careful planning, well-timed events and impactful communication. With experience and an in-depth understanding of the unique requirements and challenges of a public offering.M&As: Managing change is never easy but Aprio has the M&A experience to assist clients to craft compelling and persuasive messages and strategic communication plans that inform the financial media, the investment community and key stakeholders during this process. BBBEE: Aprio provides advisory services to clients from both a regulatory and a financial communications point of view, ensuring that extensive awareness is created and that accurate information is relayed to the market at the appropriate time. Aprio, itself, is a Level 4 BEE company.
5 Media relations offering Access to Aprio’s extensive media/opinion former networkManage the media strategy:Draft media releases and Q&A’s; andManage media invites, interviews and queriesManage all other media interactions.Op-eds (and other opinion pieces);One-on-ones; andMedia releases, etc.Provide media clippings service with analysisLogisticsIdentify key issues and tailor messagingDevelop briefing notes and Q&A’s for key engagementsOther.Identify speaking opportunities; andManage updates to website
6 ClientsAPRIO’s client list, which we serve from offices in Johannesburg and Cape Town, includes:Walmart: the world’s largest company, which recently acquired a majority shareholding in the South African retailer, Massmart (Massmart is serviced by Brunswick...and is listed on the JSE);Xstrata: the world’s fifth largest mining company (listed in London);ArcelorMittal South Africa: the South African subsidiary of the world’s largest steel producer (listed on the JSE);Gold Fields: the world’s fourth largest gold mining company - APRIO focuses on certain special projects only (listed on the JSE);Trans Hex: a diamond mining company operating in South Africa and Angola (listed on the JSE) (Cape Town based);Wesizwe Platinum: a large emerging platinum mining company that was recently acquired by a Chinese Consortium (Jinchuan and the Central Africa Development Fund, which is one of the largest investors in Africa) (listed on the JSE);Avalloy: a producer of specialty steels and super alloys (used in jet-engine manufacture);Pure Ocean: an operator of Aquaculture (fish farming) facilities (Cape Town based);Basileus Capital: a large and very active private equity fund (Cape Town based);
7 Existing clientsAPRIO’s current client list, which it services from offices in Johannesburg and Cape Town, includes:The Manufacturing Circle: a group of over 30 South African manufacturing companies that lobby government for a more conducive operating environment;BK One: a soon to be listed (private-equity linked) preference share (Cape Town based);Burgan Oil: an emerging oil storage business (Cape Town based);Miranda Minerals: a coal exploration company (listed on the JSE);Bauba Platinum: a platinum exploration company (listed on the JSE).
8 About Julian GwillimJulian was previously involved with the a large South African conglomerate, the Anglovaal group (later African Rainbow Minerals), for 24 years on internal communication, public relations and investor relations programs, as well as corporate action processesHe has project managed or worked on various transactions, which include:Split of Anglovaal’s mining and industrial assets; the listing of Avgold; the sale of Avgold to Harmony; the merger with African Rainbow Minerals; the IPO of TEAL on the Toronto Stock Exchange; and the sale of TEAL to ARM and VALE, and subsequent de-listing.During and after the IPO he was based in Toronto to start-up and manage TEAL’s investor relations and media program in North America and Europe (specifically London)Julian has extensive knowledge and experience of managing a company’s target investor and media stakeholders.
9 About Di MunroDi has worked for a number of years advising large multi-national companies (including Sanlam, MTN, Sasol and Absa) and parastatals on financial communications, investor relations and issues managementShe has experience across a wide variety of industries with her most recent projects being in the financial and mobile phone sectors in Sub Saharan Africa and managing a public affairs project for a business coalition, Private Investors for AfricaDi has worked as both an independent consultant and was also a partner of the UK based communications firm, Brunswick. Prior to this, Di worked in investment banking as a financial analyst
10 About Tracey PetersonTracey Peterson has more than 20 years experience and has the capability of providing a full and varied range of services in communications, employee well-being and social development. She has a broad range of communications skills, including media relations, internal communications, publications/writing and stakeholder engagement. Tracey spent many years internally at De Beers, and she also worked in-house at Gold Fields. Beyond the communications discipline, Tracey has experience in managing HIV and Aids in the workplace, having designed, implemented and managed the award-winning programme at De Beers. Tracey also managed the Corporate Social Investment programme for De Beers, while being accountable for the broader social responsibility of the company in South Africa.Tracey has contributed, in terms of conceptualising and designing the strategic concept, message formulation and writing, various annual reports, sustainable development reports and, more recently, integrated annual reports for a number of companies and non-profit organisations.
11 About Del-Maree English* Del-Maree commenced her career as media liaison officer for a liberal political party, and was later appointed managing partner of a communications company, Communications Services, subsequently establishing its financial PR department: international clients included Guinness PLC, Seagram and CNN InternationalIn 2000, Del-Maree formed an investor relations company, Signatures, which had an international alliance with Taylor Rafferty (USA and UK) and in 2004 she formed Investor CommunicationsDel-Maree has worked with clients across a wide range of industries, including retail (McCarthy Retail, Rainbow Chicken, KWV Holdings, Italtile), banking and Insurance (Saambou Ltd and Santam Ltd), construction (Ceramic Industries), mining (Royal Bafokeng Holdings and JCI Ltd), petrochemicals (Sasol) and parastatals (Spoornet). Most recently, Del-Maree worked on Walmart’s acquisition of South Africa’s Massmart* Del-Maree is a consultant to Aprio and is responsible for Aprio’s Western Cape clients and is based in Cape Town
12 About Rio MatlhakuRio began working in public relations in 2001 at Beachhead Media & Investor Relations which later became Financial Dynamics. His forte is financial PR and he also has wide- ranging experience having worked on accounts such as Alexander Forbes, Discovery Group, the Financial Planning Institute, Nedbank, Assupol Life, Airports Company of South Africa, Centre for Development and Enterprise (CDE), Blue Catalyst and Samancor Chrome. Rio was also responsible for relaunching the south African Competition Account.Before joining APRIO, Rio was with The Communication’s Firm, which is one of South Africa’s majority black-owned PR companies working closely with various government departments, as well as on other accounts like ArcelorMittal South Africa and Afrisam.
13 Suite 5, No 5 Fricker Road, Illovo Johannesburg, South Africa Tel: +27 11 268 0616 Julian Gwillim: +27 (0)Di Munro: +27 (0)
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