Presentation on theme: "Caribou Coffee Company Creating a Culture of Sustainability Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company"— Presentation transcript:
Caribou Coffee Company Creating a Culture of Sustainability Kathy Hollenhorst SVP – Marketing, Caribou Coffee Company firstname.lastname@example.org
Caribou Coffee Company Overview Founded in 1992 Headquartered in Minneapolis, MN Second largest company-owned coffeehouse company 475 locations worldwide including 33 franchised locations (as of March, 2007) Caribou Coffee is also sold via commercial channels including grocery stores, club stores, entertainment venues, office coffee distributors, etc. Caribou trading on NASDAQ exchange under CBOU Our mission is to “deliver an experience that makes the day better”
Caribou Coffee’s Commitment to RA 50% of all coffee will be RA certified by 2008 Projected RA Certified Purchases (lbs.)
Making Great Progress toward our 50% goal! 35%+ of coffee contracted to arrive during 2007 will be Rainforest Alliance Certified™ 6 permanent offerings and 2 seasonal offerings bear the RA seal
Impact of Sustainability On Our Business Too early to quantify financial impact of our sustainability efforts It is a core value of Caribou Coffee to support the communities we impact Creating a culture of sustainability keeps us rooted in what’s really important!
How Sustainability Builds the Caribou Brand As heard recently from Caribou Coffee customers when asked about what’s important to them in a gourmet coffee experience…. “ When you know the ethos behind the coffee, it makes you feel a lot better about what you are buying”. “It’s just not right to pay $3 or more for a cup of coffee and not have some kind of impact on the farms that grow the beans in the first place.” “Isn’t it just right to give back?”
Caribou Coffee Sustainability Campaign Launching an education campaign in our retail stores beginning on Monday Promoting all of our RA certified coffees, special offer of a free RA frog with the purchase of beans