Presentation on theme: "THE EXPRESSION OF A CORPORATE RENAISSANCE: (name of company)"— Presentation transcript:
THE EXPRESSION OF A CORPORATE RENAISSANCE: (name of company)
RECEPTIVE PRIVATE COLLABORATIVE (The company), a 100-year old insurance firm, had spent 30 years in its previous location. The business itself had evolved, but its image needed a 21 st century renovation. A local marketing firm helped (the company) arrive at a series of initiatives named “The (company) Renaissance,” as well as creating a new brand for the company. The company’s new space needed to express (the company’s) vision and new graphic image.
NATURE DAYLIGHT PLACE
SOPHISTICATED ELEGANT TIMELESS Sustainable solutions were given top priority. The design team chose materials with high recycled content, renewable sources, Greenguard and Cradle to Cradle Certifications, and low VOCs.
SCULPTURAL GRAPHIC INVITING (The company) supported local artists with its purchase of mixed media pieces strategically-placed throughout the space. An FSC wood ceiling encircles the core of the space marking the major circulation path throughout all staff areas and serving as a direct connection to the reception area.
IMPROMPTU CASUAL CONVERSATION
CUSTOMIZED FUNCTIONAL BRANDED The board room table is made of reconstituted walnut veneer and etched glass. It is trapezoidal in shape to create openness toward the audio visual wall, and echoes the (the company’s) “Power of V” motto.
TRANSPARENT URBAN CONNECTION An emphasis on daylighting led to the creation of glass-fronted offices along the perimeter of the space, allowing connection with and view of the historic urban setting of the building.
WELLNESS BALANCE RELEASE (The company’s) cultural evolution inspired a focus on employees, with an innovative wellness program. Its new well-equipped fitness room, stretching area and locker rooms are accompanied by a quiet room, providing a break from the sometimes hectic activity of the offices.
CONTEXT Daylighting and views analysis in relation to adjacent buildings Development density and site analysis
DAYLIGHTING ANALYSIS Cross-sectional view at the building’s light wells and typical perimeter glazing condition Second Floor Plate
Sketchup model images communicate major design elements, such as the wayfinding feature in the ceiling, large-scale nature graphics and branding. Sustainable materials included reconstituted walnut veneer wall panels, linoleum and rubber flooring, and broadloom carpet with 100% recyclable non PVC backing. CONCEPT
FLOOR PLANS Second Floor Third Floor Coffee / Informal Gathering Board Room Impromptu Meeting Copy / Mail Fitness Break Room
(Name of company): SUSTAINABLE OF ITS TIME AND PLACE FULFILLING CLIENT ASPIRATIONS