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Company Profile We Came a Very Long Way … … In a Very Short Time

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Presentation on theme: "Company Profile We Came a Very Long Way … … In a Very Short Time"— Presentation transcript:

1 Company Profile We Came a Very Long Way … … In a Very Short Time
A Subsidiary of Almarfa Corporation Kingdom of Saudi Arabia We Came a Very Long Way … … In a Very Short Time Company Profile

2 Company Vision Company Core Strategy Solve Problems Add Value
Our core strategy is to deliver -to our market-the latest featured products with cutting edges. A product that can solve a problem &/or add value to the overall clinical outcome. We are committed to our core strategy as well as to our end-users and our business partners.

3 Company Vision Company Vision A High Performance, Energetic Healthcare
Supplier with Superior and Sustained Customer Support, dedicated for the introduction of the latest featured medical devices with cutting – edge – technologies. A device that can solve problems &/or add values for the whole clinical outcome, Utilizing our strong Financial Status and solid business expertise through our excellent staff to skim-off specially-targeted market niches in the healthcare industry.

4 Chairman’s Message Chairman’s Message
If You have a solid product portfolio which is quite innovative, well technically supported, well priced to be such competitive. If You have aggressive plans to leverage most of your company’s competences with enough tools to support your products. If You are equipped enough to help run a highly committed after-sales-support. If You are convinced with real mutual partnership with the concept of Shared Risk Strategy. You are then most welcome to be our life-long principal business partner. Jamal Abahussein Chairman

5 Company Offices Headquarters Main Warehouse Branch Manager
Riyadh Jeddah Dammam Headquarters Main Warehouse Branch Manager Sales Management Service Head Dept. Peripheral Warehouse Main Router (MARBASE) Remote Router

6 Organizational Chart Chairman Managing Director CVS Sales Manager
Medical Projects Sales Manager 1 DSM – Central 1 DSM – East 1 DSM – WSN PTS Sales Engineer NIOBE Sales Engineer PTS Site Engineer NIOBE Site Engineer 1 PS – Heart Valves MICS & BHS 1 PS – Heart Valves MICS & BHS 1 PS – Heart Valves MICS & BHS PTS Site Supervisor NIOBE Site Supervisor 1 PS – CVS Instrument CVS Supplies 1 PS – CVS Instrument CVS Supplies 1 PS – CVS Instrument CVS Supplies Tenders Sales Specialist 1 PS – CVS Equip. CICU 1 PS – CVS Equip. CICU 1 PS – CVS Equip. CICU Chief Financial Controller 1 PS – VAD Overseas Purchasing & Logistics Governmental PRO Central Warehouse

7 Management Chairman Eng. Jamal Abahussein
Bsc. Engineering, Executive MBA The Founder of Almarfa Medical, who consolidates the corporate infrastructure to reflect a streamlined business and he is the key of numerous operational initiatives. The man who provides the machinery for consultations and collaboration on the business and monetary scenario within Almarfa Group of Companies. With his top-notch internal audit and financial staff, is continuously focusing to augment the business portfolio within the group and collateral assets enhancement. As a Chairman, he is always offering the opportunities for all to utilize the corporate competencies in a productive way. Managing Director Dr. Shawkatt Raghib MD, MBA, CCAS Dr. Shawkatt, has concluded a different sets of skills to be applied to address the company’s challenges, and he deployed the company resources to exploit the highest value opportunities. He removes all impediments for the swift delivery of new products to the market, and continuously aligning the sales and marketing closer to the customers based on his strong commitment to the company vision. He is responsible for global localization of our business partners strategies, intl. market monitoring and development of product portfolio. He is focusing on market trends and the ability to identify the expected future needs, as a business development core strategy of Almarfa Medical.

8 Sales Force & Sales Support
District Sales Managers 3 District Sales Managers for the 3 main territories Product Specialists 6 Product Specialists for the main 3 territories. Tech. Sales Specialists 3 Technical Sales Specialists, one for each area Sales Coordinators 3 Sales Coordinators, one for each area M.P Sales Manager 1 Medical Project Sales Manager PTS Sales Engineer 1 Pneumatic Tube System Sales Engineer NIOBE Sales Engineer 1 NIOBE {Magnetic Assisted Intervention} Sales Engineer Site Engineers 2 Site Engineers, 1 Each for PTS & NIOBE

9 Finance and Accounting Mgr
Sales Force & Sales Support Site Supervisors 2 Site Supervisors, 1 Each for PTS & NIOBE Logistics Manager 1 Logistics Manager with 1 subordinate Finance and Accounting Mgr Full Finance and Accounting Department

10 Business Portfolio CVS Projects Management Cardiac Surgery
Intv. Medicine Medical Projects Tenders Off-Pump Cardiac Surgery Interventional Cardiology PTS Medical Equipment On-Pump Cardiac Surgery NIOBE - MAI Disposables Cardiac Assist Devices Interventional Radiology CVS - OR EP-Electro-Physiology Vascular Surgery

11 Business Partners Cardiovascular Surgery

12 Magnetic Assisted Intervention
Business Partners Interventional Medicine & EP Magnetic Assisted Intervention

13 Pneumatic Tubing System
Business Partners Medical Projects Pneumatic Tubing System

14 Cardiovascular Programs
Cardiac Assist Devices Program Beating Heart Surgery Program Minimally Invasive Cardiac Surgery Program Magnetic Navigation Intervention Program

15 International Attendance

16 Local & Regional Contribution
S.A. Society of EC Technology KFAFH Intl. Annual Cardiac Conference

17 New Product Introduction Policy
Target Product : it depends actually on: - Customers Actual Needs [ Customer Driven Policy ] - Expected Future Needs & Market Trends Product Information Package : once the product has proven as a target, we will ask the manufacturer to present a complete information package for our review. Product Accreditations : CE, FDA or other country-related accreditations. Product References Evaluation : A reference list should be submitted for cross reference. Current Competitors Evaluation : Competitors analysis is a very important step in approving a target product to be integrated to our portfolio. What’s the key FABs of this target product vs. competitors. Product Manufacturer Evaluation : Target product manufacturer will be evaluated in respect of communication style, responsiveness, flexibility, seriousness, pricing, product support plans and after sales support proposal. Launching Plan : At the time that all the above mentioned steps has fulfilled, the target product will be supported by Almarfa Medical for a swift delivery to the KOLs. Demonstrations : With the first positive signs from our market’s KOLs, Almarfa Medical will call the manufacturer for a series of In-house presentations at the main reference centers for demonstrations and clinical workshops. Intra-operative Evaluation : A further very important step, is to evaluate the target product intra-operatively as a mandatory step to be approved by the end user. Feedback Verification : the final step is to achieve end user satisfaction and approval. Decision Making : The target product now is integrated to our portfolio to enjoy our full support.

18 Financial Strengths Operating Cycle Bank Reference
Almarfa Medical is enjoying a strong financial status. Our fully automated operation is ploughed to our strong financial poles. Despite of our strong financial relations with our bankers, we have never ever resorted to this mode of external borrowings. Our financial status could overcome any shortcoming in our operation. Operating Cycle Time of Declaration to our stores 1 month Stock holding 3 months   Collection Period 9 months Total Cycle Time 13 months Bank Reference arab national bank P.O.Box : 41095, Riyadh , Saudi Arabia Mr. Abdulrahman A. Al-Nashwan Manager, Commercial Banking Division Tel : Fax :

19 Market Info. Regional Settings
Population : 22,023,506 includes 5,360,526 Expatriates Age structure : years: 43% 15-64 years 55% > 65 years 2% Popl. growth rate : 3.28% Birth rate : births/1,000 population Death rate : 6.02-deaths/1,000 population Infant mortality rate : 52.9 deaths/1,000 live births Sex ratio : 1.24 male(s)/female Life expectancy : years Total fertility rate : 6.3 children born/woman Government health expenditure : US$ 9 Billion Health expenditures as % of GDP : 4.2% Per capita govt. health expenditure : US$400 Hospitals beds per 1000 population : 2.4 Doctors per 1000 population : 1.8 Total number of beds ( Gov.) : Total number of Polyclinics : 3.315 Total number of Doctors ; 36,302 Regional Settings - Saudi Arabia uses the metric system , both 120 and 220 volt electrical equipment is in use.

20 Business Markets Key Facts
Government health expenditure : US$ 9 Billion Health expenditures as % of GDP : 4.2% Per capita government health expenditures : US$ 400 Hospitals beds per 1000 population : 2.6 Doctors per 1,000 population : 1.8 Total number of beds (government hospitals) : 46,916 Total number of polyclinics : 3,315 Total number of doctors : 36,301 Governmental Business Market Governmental HealthCare Providers MOH Ministry of Health ( 176 Hospitals ) MODA Ministry of Defense and Aviation ( 9 Hospitals ) NG National Guard  ( 5 Hospitals ) SF Security Forces ( 3 Hospitals ) SH Specialist Hospitals ( 5 Hospitals ) SIH Social Insurance ( 4 Hospitals ) UH University Hospitals  ( 4 Hospitals ) RC Royal Commission for J & Y ( 6 Hospitals ) MOH Institutions Private 65 % 17 % 18 % Ways of Purchasing - MOH: Majority SGH Tenders, shortfalls and certain capital equipment through local tenders. - Other Govt. Institutions: All purchases are done through bids/tenders invited from registered vendors after the product approval by the quantity assurance department. - Saudi ARAMCO / King Faisal Specialist Hospital: Purchasing is through bids issued locally and through their buying offices in USA and Europe.

21 Agency Tender Direct P.O.
Governmental Business Market Private Business Market Region Hospitals Beds Riyadh ,040 Makkah ,050 Jeddah ,200 Taif ,900 Madinah ,150 Qassim ,950 Al-Hassa Hafr Al-Baten Aseer region ,980 Bisha Tabuk Hail Jizan ,400 Najran Al-Baha ,110 Al-Jouf Qurayyat Eastern region ,700 Northern region Total , ,001 Total number of private hospitals : Total number of beds / private hospitals : 8, 592 Total number of private clinics : 1, 000 Total number of pharmacies : 3,116 Total number of doctors : 19, 005 Ways of Purchasing It’s a mix of bids and direct purchase. lately, price become a vital concern. Quality and convenience of use are also highly considered. Many hospitals buy through annual tenders for better prices Ways of Purchasing Agency Tender Direct P.O. Ministry of health 60% 40% Ministry of defense 30% 70% Ministry of higher education 60% 40% Saudi Arabian national guard 30% 70% Other government agencies 30% 70%

22 Active Cardiac Surgery Centers / Territory
Cardiovascular Market Cardiac Surgery Centers & Cathlabs. in Saudi Arabia Cathlab Procedures Open Heart Surgeries 2,000 7,000 12,000 1000 4,000 8,000 Annual Achievements 3 Eastern Area - Dammam 4 Western Area - Jeddah 6 Central Area - Riyadh Numbers of Centers Active Cardiac Surgery Centers / Territory 3000 Total # of other cardiac procedures 5000 Total # of congenital heart defects 20 Total # of heart transplantation 750 Total # of valve repair without other associated procedures 1500 Total # of valve replacement without other associated procedures Total # of CABG with valve replacement/ repair Total # of CABG “ off pump” without other associated procedures 3500 Total # of CABG “ on pump” without other associated procedures 16000 Total # of Cardiac Surgeries: 18 Total # of Cardiac Centers

23 Cardiovascular Heart Transplant History in Saudi Arabia
Whole Heart = 90 Heart for Valves = 247 40 35 30 25 20 15 10 5 1986 87 88 89 90 91 92 93 94 95 96 97 98 99 2000

24 Business Milestones The First Implantation of Totally-Implantable Artificial Heart; The first in Middle East, Asia, Africa & North America The Giant Reference Hospital PTS Project in the Middle East The First Nanotechnology used in the Middle East The First Installation & Commissioning of NIOBE, Magnetic Navigation System in the Middle East.

25 Copyrights © 2004, Almarfa Medical
Business References International Business Partners Contact any of our business partners Saudi Arabia Embassy of Germany Contact Mr. Oliver Bientzle Embassy of USA Contact Mr. David Hennry Rundell Embassy of Canada Contact Ms. Rasha Serry Embassy of France Contact Mr. Rolly Dagher Embassy of UK Contact Mr. Gareth O’Brien Embassy of Sweden Contact Mr. Patrick el-Chiekh Embassy of Switzerland Contact Mr. George F. Tohme Embassy of Royal Danish Contact Mr. Mogens KjØrup Embassy of Spain Contact Mr. Joaquin Manrique Embassy of Austria Contact Mr. Christoph Meyenburg Embassy of Czech Rep. Contact Mr. Miloslav Stasek Chamber of Commerce Contact the Info Disk Copyrights © 2004, Almarfa Medical

26 Copyrights © 2004, Almarfa Medical
Company Contact Addresses Headquarters - Riyadh 405 Al Umam Commercial Centre, Siteen St. P.O.Box 28481, Riyadh 11437, Saudi Arabia Tel : Fax : Branch Office – Jeddah 9 Sharbatly Commercial Centre Hail St, P.O. Box Jeddah 21313, Saudi Arabia Tel : Fax : Branch Office - Dammam Almarfa Commercial Centre King Faisal St, P.O. Box 63509 Dammam 31516, Saudi Arabia Tel : Fax : Copyrights © 2004, Almarfa Medical

27 Copyrights © 2004, Almarfa Medical
Thank You Copyrights © 2004, Almarfa Medical


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