2 Company Information Starbucks Coffee Company Started in 1971 and in 2010 it is the largest coffeehouse company in the worldIt is an International businessKnown for it’s delicious drinksStarbucks also serves baked goods and breakfast/lunch sandwichesOffers free Wi-Fi internationally
3 CompetitorsStarbucks’ competitors consists of anyone who sells coffee and even all natural food. But McDonalds has been one of Starbucks’ biggest competitor since they now have a “McCafé” and free Wi-Fi as well.
4 CollaboratorsYou can find Starbucks coffee and goods at Target, Barnes & Noble, and AirportsPublix also offers Starbucks’ line of ice creamOther groceries stories such as Publix, also sell Starbucks’ whole bean coffee
5 CostumersAnyone can come enjoy Starbucks, especially since the company offers more than just coffee
6 Communication Climate in Business Starbucks is very involved with the environment, on their website it states “We’ve always believed that business can – and should – have a positive impact on the communities they serve”. Starbucks has community work, ethical sourcing, diversity help regarding ideas, always finding ways to minimize their environmental footprints and wellness in offering balanced food and beverage options.