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How to Qualify and Sell Company Stores. TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites about the presenter.

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Presentation on theme: "How to Qualify and Sell Company Stores. TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites about the presenter."— Presentation transcript:

1 How to Qualify and Sell Company Stores

2 TANYA IGNACEK Director of Sales and Operations BrightStores & bright sites about the presenter.

3 CHERYL GRISAR bright sites Sales and Marketing about the presenter.

4 1 – Definition of a Company Store 2 – Evolution of Company Stores 3 – Online Shopping Trends 4 – Company Stores vs Catalogue Sites 8 Topics for Today’s Discussion

5 5 – Why do you need to offer Company Stores? 6 – How do I qualify my customers 7 – The RFP 8 – How to get started? 8 Topics for Today’s Discussion, cont’d

6 Company Stores, Defined Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand

7 The History of Company Stores How did Company Stores come to be?

8 Company Stores: REQUIRED

9 *Source - eMarketer Online Shopping Trends

10 Online Purchasing Trends

11 Realizing the Potential of the Store? Sales Growth SECURE Repeat Customer Orders

12 Company Store Sites AND Catalogue Sites

13 5 Reasons Why you NEED to Offer Company Stores

14 1. ordering efficiency.

15 ordering efficiency. 20 Marketing Managers Reviewing 3 Quotes Each = POOR USE OF TIME

16 ordering efficiency.

17 2. brand management.

18

19 brand management example. *

20 3. spending control.

21 4. program support.

22 5. value added offering.

23 How to Qualify Your Customers? Client Request? Multiple (Geographic) Ordering Points? “Last Minute” Shipments? Repeat Orders? Small Orders?

24 How to REALLY Qualify Your Customers?

25 Annual Expenditures

26 Inventory

27 Commitment From the Client

28 When to Abandon the Project?

29 How to Actually SELL a Company Store Create Value Knowledge = Value Products Possibilities Company Stores

30 Bright sites Value Added Services The RFP

31 Recap of 8 Reasons 1 – Definition 2 – Evolution 3 – Online Trends 4 – Co Stores vs Catalogues 5 – Why Offer? 6 – Qualify 7 – The RFP 8 – Getting Started

32 Getting Started

33 Home page of our website – arrow to

34 ext. 1 Questions?


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