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Cracking the Code: Proven Strategies for Successfully Returning to Work Tuesday, November 4, 2014 12:00 – 1:00 pm Presenters: Mimi Moss ’93 & Addie Swartz.

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Presentation on theme: "Cracking the Code: Proven Strategies for Successfully Returning to Work Tuesday, November 4, 2014 12:00 – 1:00 pm Presenters: Mimi Moss ’93 & Addie Swartz."— Presentation transcript:

1 Cracking the Code: Proven Strategies for Successfully Returning to Work Tuesday, November 4, 2014 12:00 – 1:00 pm Presenters: Mimi Moss ’93 & Addie Swartz Co-sponsored by: The Hiatt Career Center at Brandeis University

2 Mimi Moss Class of ’93 Member of reacHIRE’s Cohort III Enrollment, reacHIRE Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

3 Addie Swartz CEO, reacHIRE Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

4 Challenges of Re-Entry  Where to begin?  What I want? – Full time, part time – Big company, small company, etc…  How do I make it happen? ? ? ? Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

5 The Hurdles  Resume Gap  Technical skills are Outdated  Corporate References Old  Volunteer Work … How Does it Translate?  Social Media Seems Daunting  New Tools & Technologies  Job Market Dynamics & Search Techniques have Changed Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

6 Realities of the 21 st Century Job Search  2-4 % Success Rate of Online Applicants  Applicant Tracking Systems  Search for skills, education, experience match-up  LinkedIn Recruiter  64% Employee Referral Hires Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

7 Cracking the Code - Overview  The “Gap”  Telling your Story – the Elevator Pitch  Resume 101 – Perfecting your Career Profile Summary  Q & A Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

8 The “Gap” – on the Resume  Use traditional format for resume:  Summary  Experience  Education  Technology  Community Service  Community Service should be last on the list, not too detailed  Be honest - don’t delete dates or talk around it  Keep all dates for both experience and education Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

9 The “Gap” - In the Interview  Reframe volunteer experience to describe professional strengths  How honest is too honest?  Staying in Career vs Career Changers  Don’t apologize or express regret Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

10 Telling your Story – the Elevator Pitch  Your Story  Your Unique Strengths and Contributions  The Value you Bring to an Organization Your Introduction! Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

11 Why It Matters  Nailing your elevator pitch will help you with:  Project interviews  Sharing information about your transition  Networking Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

12 Drafting an Elevator Pitch 1. Identify your goal – what is the objective of your pitch? 2. Explain what you do. What do you want your audience to remember? 3. Communicate your X Factor 4. Engage with a question 5. Draft it 6. Practice! Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

13 Writing your Career Profile Summary  6 Second Scan – Top 1/3  Substance over Style  Results over Activity  The Career Profile Summary sets the stage Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

14 Drilling Down – Career Profile Summary  Branding Statement  NOT OBJECTIVE  Convey value you bring to the job  Focus on core skills  Areas of expertise  High level examples  Enable employer to see you as qualified  Add “Tipping Point” Items  Additional language, specific technology, credentials Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

15 Career Profile Summary – example  Before  Highly polished strategy, marketing, and financial professional with pragmatic style. Experience in managing internal and external teams to deliver measurable results. Articulate and persuasive in both oral and written communications, displayed during highly successful stints as a marketing professor at Babson College and as a case writer for Harvard Business School.  After  Solution-oriented brand management and business analysis professional focused on increasing profitability. Able to identify strategic needs based on granular analysis of business trends and communicate clearly with internal and external constituencies. Experience with both highly differentiated and commodity products at all stages of the growth curve. Articulate and persuasive in both oral and written communications, displayed during highly successful stints as a marketing professor at Babson College and as a case writer for Harvard Business School. Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

16 Career Profile Summary – example Confidential & Proprietary © 2014 reacHIRE, LLC  Before  Experienced business professional with a broad background in sales, marketing, business development/alliances, and strategy. Industry focus in information technology and non-profit sectors.  After  Harvard MBA and experienced business professional with a broad background in marketing, sales, business development/alliances and strategy. Industry focus in information technology with core competencies in: Market Strategy Alliance and Partner Development Market Research Brand Positioning Business Plans & Analysis Relationship Building www.reachire.com

17 Career Profile Summary – example  Before  Over 15 years experience in the networking and telecommunications industries.  Successfully built new teams, managed global cross-functional teams, sales and product training resulting in faster product delivery to key customers.  Experience in product management, product marketing, program management, and 3 rd party business development, resulting in increased sales and revenue growth.  Developed business requirement documents and product marketing strategies for multiple product lines.  International experience and fluent in 3 Chinese dialects.  After  Over 15 years of experience in the networking and telecommunications industries. Successfully built new teams, managed global cross-functional teams, sales and product training resulting in faster product delivery to key customers. Experienced in product management, product marketing, program management, and 3rd party business development. Technical understanding of Networking, Mobile, and Web Services (digital media and streaming). Fluent in 3 Chinese dialects. Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

18 The reacHIRE Approach Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

19 Q & A Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

20 6 Week Comprehensive Training Program One-on-one Coaching Placement into part-time project in Boston’s leading companies reacHIRE.com Next information session: Thursday, November 20 th 10:30-12pm in Needham Email for more information at info@reachire.cominfo@reachire.com Confidential & Proprietary © 2014 reacHIRE, LLC Learn More www.reachire.com

21 Next Steps  Fill out our satisfaction survey and let us know how we can serve you better  Register for our December webinar: New Data on Gender Bias in the Workplace Presenter: Emilie Aries Tuesday, December 9, 2014 12:30 – 1:30 p.m. EST https://www3.gotomeeting.com/register/602819638 https://www3.gotomeeting.com/register/602819638  Brandeis undergraduate alumni: Call (781) 736-3618 to schedule a free, 1-on-1 career counseling appointment with a Hiatt career counselor (in-person, phone, Skype)(781) 736-3618 Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com

22 Contact the Hiatt Career Center  Alexandra Anweiler Stephens  Associate Director, Alumni Career Programs & Engagement  Email: astephens@brandeis.eduastephens@brandeis.edu  Phone: 781-736-3623  Website: alumni.brandeis.edu/careers  Twitter: @HiattatBrandeis  Facebook: www.facebook.com/HiattCareerCenterwww.facebook.com/HiattCareerCenter  LinkedIn group: “Brandeis University Career Connections” Confidential & Proprietary © 2014 reacHIRE, LLC www.reachire.com


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