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Building & Promoting a Company Store WELCOME!. Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director.

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Presentation on theme: "Building & Promoting a Company Store WELCOME!. Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director."— Presentation transcript:

1 Building & Promoting a Company Store WELCOME!

2 Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations Tanya Ignacek, BrightStores, Inc. Director of Sales & Operations

3 Dora Fiet, BrightStores, Inc. Marketing & Design Dora Fiet, BrightStores, Inc. Marketing & Design

4 Let’s start with a quick review

5 Company store (com.pa.ny store) - noun 1. an ordering efficiency tool used to control spending and manage brand What is a Company Store?

6 Top 5 reasons for a Company Store Ordering Efficiency Customer Satisfaction Spending Control Brand Management Program Support Program Support

7 Ordering Efficiency

8 Brand Management

9  Budgets  Manager Order Approval  Payment Methods Spending Control

10 Program Support

11

12 “Yeah, how do we do that?”

13 One Size DOES NOT Fit All!

14 Discovery

15

16 Types of Company Stores Types of Company Stores

17 Currency Stores Currency Stores

18 Point Stores

19 Basic Stores

20 More Robust Store Program

21 Feature Rich Stores Feature Rich Stores

22 Integrated Stores

23 What to look for in a Company Store

24 Easy to Use

25 Easy to Manage

26 Scalable

27 Flexible

28 Feature Rich

29 Good Reporting Options

30 Multiple Access Levels

31 Security

32  Ask for a list of features  Learn about their Support Services  Choose a proven team of experts Do Your Homework

33 Store Monthly hosting Set-up Store management Costs Involved With a Company Store

34  Inventory  Warehousing  Shipping/ Pick-Pack-Ship Additional Costs

35  Funded by the distributor?  Funded by the end-user? Who pays for the Company Store?

36 Ready to offer a Store? First things first – make sure they’re qualified Qualify the Opportunity

37 How much money is the company willing to spend on a store? Annual Spend

38 What products will be included? How many products? Who will pay for the products? Who will commit to the inventory? Inventory

39 The Company needs to support the Store... How will the customer market the Store? Company Buy-In

40  Potential Sales  Potential Growth  Potential for “locked in” customers Potential

41 ... demands are too high, and the annual spend is too low... demands you own the inventory... demands a large inventory, with poor payment terms... demands very tight profit margins When your client’s … Know When to Walk Away

42  Your understanding of Company Stores  Your knowledge of your products  Your knowledge about what is possible with a Company Store Knowledge = Value Products Possibilities Company Stores Create Value in your Knowledge Create Value in your Knowledge

43 RFP Support

44  Company  Service  Creative  Products  Technology Let your Company Store provider help you answer these questions Five Basic Components

45 Partner with BrightStores We want to be your Technology Partner & Company Store Expert

46 Time for questions Tanya: – x304 Or Tanya: – x304 Or Dora: – x302 Or Dora: – x302 Or


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