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 Brand names as products quizquiz  Any brand is a set of perceptions and images that represent a company, product or service. While many people refer.

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Presentation on theme: " Brand names as products quizquiz  Any brand is a set of perceptions and images that represent a company, product or service. While many people refer."— Presentation transcript:

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2  Brand names as products quizquiz

3  Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced. Source: Persuasive Brands

4  Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Read more: PPheJ51S PPheJ51S

5  Decide what makes your business different from others  Know your target customer  Develop a personality  Be consistent in using brand information through all operations

6  Get a great logo.  Write down your brand messaging.  Integrate your brand. Create a "voice" for your company that reflects your brand.  Develop a tagline.  Design templates and create brand standards for your marketing materials.  Be true to your brand.  Be consistent. Read more:


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